Adtech Unfiltered

By BasisBusiness Technology Marketing

Adtech Unfiltered episodes

January 30 How Agencies Deliver Innovation (with Savannah Westbrock)
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions at Radar Analytics, to unpack how agencies can spot real opportunities for change, avoid hype-driven distractions, and build innovation that truly helps clients. From "desire paths" to pilot programs, Savannah shares practical frameworks for testing new ideas, improving workflows, and using AI to accelerate creative and media performance.
23 min
November 26, 2025 Target Effectively in the Privacy-First Era (with Liz Emery)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and her vision for building data infrastructure that's ready for whatever comes next—from AI to new privacy laws and beyond.
31 min
October 28, 2025 Advertising with a Conscience (with Chad Hickey)
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically. From evolving consumer expectations around brand responsibility to the ways advertisers can turn purpose into measurable ROI, this conversation explores the future of values-based advertising.
33 min
September 23, 2025 The Age of the Savvy Media Buyer (with Darrick Li)
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention. This episode also explores key trends in retail media, CTV and cross-platform measurement, as well as how AI is helping teams unlock insights and accelerate strategy in an increasingly complex ecosystem.
18 min
September 02, 2025 Finding Smarter CTV Audiences (with Peter Crofut)
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, too. He also shares how FAST channels are reshaping perceptions of premium content and how AI is unlocking new levels of contextual targeting. He and host Noor Naseer discuss challenges around measurement, attribution, and privacy, as well as the roles of innovation and interactivity in shaping the future of CTV advertising.
17 min
August 27, 2025 The Untapped Power of Curation (with Filippo Gramigna)
Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation really means and the critical role it plays for buyers, sellers, and the entire programmatic ecosystem. He shares his perspective on how curation addresses issues like signal loss, DSP inefficiencies, and inventory waste while also driving better outcomes and price dynamics for both sides of the marketplace.
16 min
August 25, 2025 Building Better Online Communities for Users—and Advertisers (with Jim Daily)
How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic comment sections to creating decentralized, publisher-level social platforms, Jim shares how OpenWeb is pioneering a "social layer" for the open internet. He also shares how this approach helps publishers reduce reliance on search and social traffic, drive engagement and monetize responsibly.
18 min
August 20, 2025 How AI Is Transforming Creative Effectiveness (with Ian Forrester)
In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad world. Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and link creative quality to business outcomes. He also shares his take on striking the right balance between data and intuition, the cultural nuances of emotional response, and how creative insights can unite brand and performance marketing.
18 min
August 15, 2025 Simplifying the Programmatic Supply Chain (with Greg Sherrill)
Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies. Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing fragmentation to navigating live sports access to advancing data-driven targeting in a post-cookie landscape, this conversation offers valuable perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.
21 min
August 12, 2025 Recalibrating Identity (with Ali Mack)
In this episode, Ali Mack, VP of AdTech at Experian, joins AdTech Unfiltered to explore how marketers can future-proof their targeting strategies as cookies fade and consumer privacy expectations rise. Ali sits down with host Noor Naseer to unpack the shift from a single-source identity model to a more flexible, multi-signal approach rooted in cleaner, more organized first-party data. As identity continues to evolve, this episode delivers perspective for staying adaptive in a fragmented ecosystem.
15 min

About Adtech Unfiltered

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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.