In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV.   From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, too. He also shares how FAST channels are reshaping perceptions of premium content and how AI is unlocking new levels of contextual targeting. He and host Noor Naseer discuss challenges around measurement, attribution, and privacy, as well as the roles of innovation and interactivity in shaping the future of CTV advertising.