AI conversations often center on engineers and developers but Seth Halpern, Co-founder of Embrace AI, believes the real early wins are happening on the revenue side of the business. In this episode, Seth and Nick explore how AI is transforming marketing, sales, enablement, and customer success.

Seth breaks down practical applications: using AI to generate content at scale, personalize outbound messaging with tools like Clay, and arm sales teams with instant, accurate answers to technical questions. The result is faster onboarding, better conversations, and more confident sellers, especially in complex B2B environments.

The discussion highlights a key shift: AI isn’t replacing humans in revenue roles; it’s amplifying generalists and enabling small teams to punch far above their weight. From identifying a prospect’s tech stack before a call to turning voice notes into polished thought leadership, Seth shares real-world examples founders can use immediately.

For investors, this episode reveals why AI-powered revenue infrastructure may be one of the most defensible and scalable categories emerging today.

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