Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

In this episode of AI for Yield Season, Allison explores how AI can help higher ed marketers personalize student outreach—at scale. Yield season is crunch time, and students want to feel valued. But when managing communication with hundreds or thousands of admitted students, true personalization can feel impossible. That’s where AI comes in.

Allison walks through four powerful ways AI can help personalize communication efficiently, including a surprising insight into handwritten notes. You’ll also hear how AI can tailor content for different student groups, match students with the right resources, and refine ad campaigns to maximize engagement.

This episode is packed with actionable AI tactics to help enrollment teams work smarter, not harder, while delivering personalized experiences to prospective students.

✅ Using AI to create handwritten-style notes at scale – Learn why photocopied handwritten notes are just as effective and how AI can generate unique, warm messages for each student.

✅ Generating tailored content ideas for different student segments – Use AI to quickly brainstorm blog posts, emails, and social media content that resonate with groups like first-gen students, STEM students, and student-athletes.

✅ Matching students with the right content – Organize your university’s content library and leverage AI to surface the most relevant resources based on a student’s interests.

✅ Customizing ad campaigns for better engagement – Transform generic messaging into targeted digital ads for specific student groups to drive deposits.

🎧 Next Episode Preview: In Part 3 of AI for Yield Season, we’ll cover how to create better content, faster—so you can spend more time on the students who need it most. Make sure to subscribe so you don’t miss it!

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register