Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are creating to better their businesses.

Plus, put your tech knowledge to the test. In this week's episode, take Ad Age Insider's AI readiness quiz for marketers. Or dig deeper with additional questions here.

Dig deeper on the topics mentioned in this week's episode:

~All your AI Qs answered in Ad Age's AI Marketing Playbook

~The state of AI commerce

~Inside Lavazza's AI persona that says no

~How Amazon is testing ads in Rufus

~Listen to Ad Age's Marketer's Brief