Jonathan Gardow, VP of Business Development at FOMAT Medical Research, shares insights into the strategies that earned FOMAT recognition for their patient-centric approach to clinical research. Hear about FOMAT’s innovative use of AI-powered tools like their virtual assistant "Lucy," AI-driven voiceovers, and automated text messaging to enhance patient engagement and retention. Learn how these technologies streamline operations, build trust, and boost efficiency while preserving meaningful human connections. Additionally, Jonathan explores the expanding role of AI in clinical trials, offering practical advice for sites looking to adopt emerging solutions.