Alright, let’s talk about due diligence—a term that’s moved beyond boardrooms into virtual spaces like Twitter, Discord, and Telegram. Whether you’re evaluating Web3 projects, AI products, or a blend of both, due diligence is essential. But what does that mean, really?
Put simply, it’s the homework you do before making decisions. It’s pulling back the curtain to see what’s happening behind the scenes. Think of it as your safety net. In Web3 and AI, where blockchain, NFTs, smart contracts, and machine learning algorithms are redefining the business landscape, due diligence isn’t just a best practice; it’s a necessity.
Newsflash: A 15-Minute Google Search or ChatGPT Session Isn’t Due Diligence
If you think a quick search or a brief AI-generated summary is enough, let me save you from costly mistakes. Real due diligence is more than scrolling through headlines or attending a quick AMA. It’s about digging deep, understanding the people and technology behind the project, and getting a full picture before you commit.
This article will outline a comprehensive due diligence framework for Web3 and AI. At the end, you’ll find three resources to guide your efforts, but before you jump ahead, let’s go through the basics—understanding what many people get wrong and how to avoid their mistakes.
Imagine buying a house after a quick walkthrough. You’d be looking at more than the fresh paint—you’d be examining the foundation, plumbing, and neighborhood. Skipping this groundwork in Web3 and AI is like signing up for a roller coaster ride blindfolded.
Foundations of a Smart Due Diligence Strategy
So, how do you go beyond the basics? Here’s a roadmap to help you avoid the pitfalls of hype and fear of missing out (FOMO).
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People First: In decentralized spaces like Web3, people still matter. Even in AI, where algorithms do the heavy lifting, human decisions drive outcomes. Vet the team. What’s their track record? Do they stick with projects through tough times, or do they vanish when the going gets tough? Research the founders and developers as rigorously as you’d check a restaurant’s kitchen if you were allergic to peanuts.
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Understand the Tech: You don’t need to be a developer, but you should grasp the basics. Is the project’s code open-source? Has it been audited? Who can access or modify the AI model? For AI projects, look into data sources, transparency, and ethical practices. If you’re not familiar with the technical jargon, get someone on board who is. Having many eyes on the tech builds security and trust.
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Ethical and Regulatory Standards: The regulatory landscape for both Web3 and AI is evolving rapidly. Make sure the project adheres to current regulations—and anticipate future changes. Web3’s decentralized ethos sometimes skirts regulation, and AI can face scrutiny for privacy and ethical concerns. Look into how the project aligns with laws in your country and abroad to avoid potential legal headaches.
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Algorithmic Transparency and Data Integrity: In AI, it’s not just about the tech—it’s about trust in the algorithms and data used. Understand the data behind the model. Does it come from reputable sources? Is the AI model transparent, allowing you or experts to understand how it reaches conclusions? Knowing this can protect you from unexpected biases or inaccuracies.
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Security and Code Audits: Blockchain technology in Web3 has strengths, but not all projects maintain high-security standards. Ensure the project’s code has undergone thorough audits. AI systems also benefit from security scrutiny—know how the data is handled and stored, especially if it involves sensitive or personal information. A solid audit can expose vulnerabilities before they become issues.
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Community and Developer Ecosystem: A project’s community often indicates its stability and potential longevity. Check forums, social media, and developer communities. Are developers actively working on the project? Does the community engage positively, or are there signs of dissent or lack of support? For AI, a strong ecosystem of developers and user feedback can signify trust and adaptability.
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Risk Management: Both Web3 and AI carry inherent risks—mitigate them by setting limits and understanding the worst-case scenarios. Know how much you’re willing to invest and lose. If something seems too good to be true, it likely is. You’re better off walking away than diving into a project you don’t fully understand.
Due Diligence as Your Seatbelt for a Fast-Paced Digital World
Think of Web3 and AI as thrilling roller coasters: fast, exciting, and unpredictable. But like any roller coaster, you need a seatbelt. Due diligence is that seatbelt, your reassurance that even if things go sideways, you’ve protected yourself as much as possible.
So, next time you hear about a new token, DAO, or “groundbreaking” AI, resist the urge to dive in based on excitement alone. The real winners in these fields aren’t those who jump the fastest—they’re those who proceed with caution and insight.
Wrap-Up
In Web3 and AI, due diligence is your compass in the decentralized wilderness. Do your research. Ask tough questions. And remember: the biggest risk in these fields is not asking questions.
Three Due Diligence Approaches
Here are three professional services that specialize in Web3 and AI due diligence, covering billions of data points across categories. Working with an experienced lawyer or a due diligence specialist can also be beneficial.
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"Conduct an in-depth background check on the individual or business entity described below. Your investigation should cover the following:
[Insert Name or Company and URL. If you’re using ChatGPT4o pro, click the search feature]
1/ Legal History: Identify any past, pending, or potential legal issues, including criminal, civil, or administrative cases. This includes, but is not limited to, charges or allegations of fraud, theft, conspiracy, sexual misconduct, or any other wrongful conduct.
2/ Business Reputation & Financial Health: Review their business dealings, financial stability, and reputation within their industry and community. Highlight any bankruptcies, insolvencies, or other red flags.
3/ Online & Offline Presence: Analyze their digital footprint, including social media, news articles, and any public records. Cross-reference this with offline sources such as court records and professional certifications or licenses.
4/ Affiliations & Associations: Investigate any known business partners, professional connections, or associations that could impact their credibility or expose potential risks.
5/ Risk Indicators: Summarize any patterns of behavior or actions that suggest they may be a high-risk individual or entity to engage with in business or legal matters.
Deliverables: Provide a clear and concise due diligence report, broken down into key sections with headings and subheadings. Ensure the analysis is easy to understand, and include links and references where applicable for further verification."
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