AI in Marketing

The Monthly Signal: AI in Marketing

Join Stan Berteloot as he navigates the latest in AI and its impact on the marketing landscape. This month, we explore Marc Andreessen's assertion that AI-driven productivity growth creates jobs rather than eliminating them, with tech job openings surging in 2026. We also delve into OpenAI and Anthropic's preparations for historic IPOs, despite not yet being profitable, and their differing strategies in the competitive AI market.

Discover how a solar-powered reactor from the University of Cambridge is turning plastic waste into clean hydrogen fuel, offering a new approach to recycling. Learn why boards are focusing on AI integration for business transformation rather than standalone strategies.

Google's new dictation app, "Google AI Edge Eloquent," is making waves with its offline-first approach and advanced transcription features. Meanwhile, China's AI landscape is evolving with the rise of OpenClaw, an AI assistant gaining popularity despite security concerns.

Finally, we examine how AI is reshaping website development and SEO practices, emphasizing user experience and content relevance. Tune in for these insights and more, and see how AI is changing the way we work.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

The Monthly Signal: AI in Marketing

In this episode, we explore the transformative impact of agentic AI tools like OpenClaw, Antigravity, and Claude on industries, job security, and ethical considerations. We delve into the risks and opportunities these AI agents present, emphasizing the need for responsible use and ethical guidelines.

Next, we cover a series of cybersecurity incidents, including the leak of Anthropic's Claude Code, a major FBI cyber intrusion, and North Korean hackers targeting the Drift crypto platform. We also discuss Rivian's upcoming AI assistant for electric vehicles, designed to enhance user experience and vehicle diagnostics.

On a different note, AI-generated videos are influencing Hungary's election campaign, with Prime Minister Viktor Orbán's party using them against rival Péter Magyar. We also touch on leadership changes at OpenAI and the expansion of ChatGPT Ads as a potential marketing channel.

After that, we highlight the Pentagon's formalization of Palantir's Maven AI as a core military system, securing significant funding for its development. Finally, we discuss Neuralink's Blindsight, a brain-implant device aiming to restore vision in blind individuals, and the challenges it faces in achieving its ambitious goals.

Join us for a comprehensive roundup of AI developments that are reshaping industries and society.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

Welcome to AI in Marketing, where we explore the latest developments in AI and their impact on marketing strategies. This episode covers:

1. A week into working with Avery, an AI agent leading a team of marketing specialists, the transition from project to collaborator is both exciting and overwhelming, highlighting the challenges and potential of AI-driven teamwork.

2. Cursor launches Cursor 3, a new AI coding interface, aiming to compete with OpenAI's Codex and Anthropic's Claude Code, as it navigates a competitive market and seeks additional funding.

3. Anthropic researchers find digital representations of human emotions in their AI model, Claude, raising questions about AI behavior and alignment.

4. The Trump administration appeals a court ruling blocking punitive actions against Anthropic, amid a dispute over AI use in military operations.

5. Google expands its AI capabilities with Google Vids, a video creation tool for professionals, offering advanced features for diverse content creation.

6. Dubai Taxi Company launches a driverless ride-hailing service, part of Dubai's strategy to make 25% of transportation trips driverless by 2030.

7. OpenAI acquires the technology-focused talk show TBPN, enhancing public engagement on AI matters while maintaining editorial independence.

8. The New York Times discusses the decline of eloquence in public discourse, emphasizing the need for articulate expression in communication.

9. AI dominates discussions at SXSW, with industries exploring its impact on content creation, healthcare, and consumer experiences, highlighting both opportunities and challenges.

Join us as we delve into these stories and their implications for the future of AI in marketing. Subscribe now and leave us a five-star rating to help others discover the podcast. Enjoy the show!

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

AI in Marketing

In this episode, we explore the intriguing phenomenon of "peer preservation" in AI models, where advanced systems like Google's Gemini 3 and OpenAI's GPT-5.2 protect other models from deletion, challenging our understanding of AI behavior. We also delve into Microsoft's innovative approach to employer branding, emphasizing authenticity by focusing on employee experiences rather than leadership narratives. Next, we discuss the challenges of enterprise SEO, highlighting the lack of clear ownership and the impact of AI-driven search on visibility. Meanwhile, WIRED reports on inaccuracies in ChatGPT's product recommendations, underscoring the ongoing challenges of AI-generated content. We then examine the shift in AI development from data-driven to compute-driven models, reducing reliance on manual data annotation. Finally, we address the limitations of traditional marketing metrics in capturing true business growth, advocating for a focus on incremental outcomes and customer value. Join us for insights that could transform your approach to AI in marketing.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

AI in Marketing, where we bring you the latest and most impactful insights in AI and marketing. This month, we explore Google's new feature allowing Gmail users in the US to change their email addresses, simplifying the process for those seeking a more professional or updated identity. AI seed startups are seeing soaring valuations, driven by early traction and significant customer contracts, with investors prioritizing early evidence of demand. Meanwhile, major tech companies continue to face criticism for using mass emails to lay off employees, highlighting a need for more empathetic communication strategies.

In energy news, NVIDIA and Emerald AI are revolutionizing AI factories as flexible grid assets, enhancing grid reliability and efficiency. Jen Jones from Siteimprove discusses the evolving landscape of B2B SaaS marketing, emphasizing the shift from AI experimentation to cost rationalization. AI is also transforming sales and marketing in life sciences, enabling predictive decision-making and real-time insights for enhanced client engagement.

In retail, AI is reshaping how consumers discover and purchase products, with a shift towards "Agentic Commerce" and AI-driven discovery. Finally, OpenAI announces a historic $110 billion private funding round, marking a significant transition from research to global-scale AI use, with major investments from Amazon, Nvidia, and SoftBank.

Join us as we delve into these stories and explore how AI is changing the marketing landscape. Don't forget to subscribe and leave us a five-star rating to help more people find the podcast. Enjoy the show!

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode of The Monthly Signal: AI in Marketing, we explore the latest insights and developments shaping the AI landscape. Discover why the most effective call to action in cold emails is a simple yes/no question about the relevance of the problem you solve, doubling the success rate compared to open-ended questions. We delve into Anthropic's new AI model, Claude Mythos, which promises significant advancements but raises cybersecurity concerns. Meanwhile, the Australian Communications and Media Authority ends self-regulation by telecom operators to enhance consumer protection. Apple appoints Lilian Rincon to spearhead AI product marketing, signaling a shift in its AI strategy. The New York Times examines the evolving relationship between humans and AI, highlighting the need for mindful engagement with technology. Lastly, OpenAI shuts down its AI video-generation tool, Sora, due to unsustainable costs, redirecting focus to more profitable ventures. Stay tuned for these stories and more as we navigate the intersection of AI and marketing.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

The Monthly Signal: AI in Marketing

In this episode, we delve into the widespread use of automatic license plate readers in U.S. cities, exploring their integration with AI and the resulting privacy concerns. We also discuss the documentary "The AI Doc: Or How I Became an Apocaloptimist," which examines AI's dual nature and the role of tech leaders in shaping its future. TechCrunch reports on OpenAI's strategic shift away from consumer apps, and a federal judge's ruling in favor of Anthropic in a lawsuit against the Pentagon. We highlight a new political group supporting Trump's AI agenda and Anthropic's rising popularity with its AI tool, Claude. YouTube's CEO expresses confidence in retaining top creators despite competition, and Amazon MGM's "Project Hail Mary" becomes a box office hit. Finally, a panel at Princeton University discusses AI's impact on journalism, emphasizing the need for critical engagement to maintain journalistic integrity.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

Welcome to AI in Marketing: AI in Marketing, where we explore the latest developments in AI technology and its impact on the marketing landscape. This month, we delve into VoiceStream's new support for ElevenLabs and Fish Audio, offering users the ability to customize their text-to-speech experience with unique voices, including voice cloning for seamless content creation.

We also highlight the inspiring journey of Greg Daily, who rose from homelessness to lead a successful digital marketing firm, Science in Advertising, emphasizing resilience and family influence.

In tech news, Xero partners with Anthropic to integrate AI into its accounting platform, enhancing small business operations with advanced financial data queries.

The USPS faces criticism over its partnership with MyMove, accused of using manipulative design practices that compromise user privacy.

Newsweek's AI Impact newsletter discusses AI's role in optimizing marketing strategies, while MediaPost examines how AI is reshaping consumer purchasing behaviors.

François Chollet introduces a new AI benchmark, ARC-AGI-3, highlighting the limitations of current AI models in novel situations.

Finally, we explore the strategic benefits and risks of brand rivalries in the fast-food industry, showcasing how playful competition can boost visibility and sales.

Join us as we navigate these stories and more, providing insights that truly change how you work.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

What happens when the profession dedicated to finding truth collides with a technology that hallucinates? At a panel hosted by Princeton's Program in Journalism and the Center for Information Technology Policy, four journalists and researchers talked through the real effects of AI on newsrooms, from the New York Times to local papers covering 169 Connecticut towns.

Dylan Freedman, AI projects editor at the New York Times, describes how his team used AI to search 400 hours of leaked Zoom recordings before Election Day, and explains why a ChatGPT user in Toronto spent three weeks and over a million words believing he'd made a mathematical breakthrough. Hilke Schellmann, an investigative reporter and NYU professor, explains why fake whistleblowers with AI-generated documents are "a now problem" for journalism. Anjanette Delgado, group managing editor at Hearst Connecticut Media Group, describes using AI to pull comparable data from school budgets that arrive as everything from spreadsheets to PowerPoints with children's drawings. And Madelyne Xiao, a PhD candidate at Princeton and former New Yorker fact-checker, raises the question of what happens when the academic research journalists rely on as primary sources is itself potentially fabricated.

The conversation covers deepfakes, sycophantic chatbots, the security risks of feeding sensitive source material into AI tools, the collapse of activity on developer forums like Stack Overflow, and why one panelist bought a manual typewriter. Moderated by Eliza Griswold, director of Princeton's journalism program.

Recorded March 26, 2026, at the Chancellor Green Rotunda, Princeton University.

In this episode of The Monthly Signal: AI in Marketing, we explore the latest developments in AI and its impact on various industries. Melania Trump advocates for humanoid robots in education, envisioning them as future educators. Meanwhile, Elon Musk's xAI is ramping up efforts on its Grok Imagine AI tool following OpenAI's discontinuation of Sora. Social listening emerges as a crucial tool for leadership, influencing brand reputation and crisis management. Pepper acquires Alima to enhance its AI-driven platform for food distributors. Google tests AI-generated headline rewrites in search results, sparking concerns among publishers. OpenClaw, an open-source AI platform, gains traction, challenging large AI models. Lastly, the publishing industry faces challenges with AI in fiction writing, as seen in the controversy over the novel "Shy Girl." Join us as we delve into these stories and their implications for the future of AI in marketing.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.