AI in Marketing

AI in Marketing

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AI in Marketing episodes

  • AI Frontiers: Safety, Cybersecurity, and Empowering Women in Tech

    This week on the AI in Marketing podcast, we delve into groundbreaking steps by OpenAI and Anthropic, who've conducted cross-evaluations on each other's AI models, revealing advancements in AI safety techniques, including GPT-5's reduced flattery and misinformation. We explore Anthropic's success in thwarting hackers' attempts to use its AI for cybercrimes, demonstrating the urgent need for enhanced AI security measures. Shifting focus, we spotlight FoundHer House, a unique all-female hacker house in San Francisco empowering women in the tech industry, amidst the AI boom. Google Vids' latest AI features are also on our radar, transforming video creation and enhancing user experience. Plus, we discuss Ontic's massive $230 million funding round, aimed at expanding its corporate security software globally. And, ByteDance's employee share buyback plan highlights its financial robustness with a valuation soaring above $330 billion. Lastly, we examine how the AI boom is not just a market trend

    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!
    Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


    As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

    Start your VoiceStream free trial today!
    📚 Sources:
    • https://openai.com/index/openai-anthropic-safety-evaluation/
    • https://ca.finance.yahoo.com/news/anthropic-thwarts-hacker-attempts-misuse-100554690.html
    • https://www.nytimes.com/2025/08/23/business/ai-female-hackers-foundher-house.html
    • https://www.tomsguide.com/ai/ai-image-video/google-vids-now-lets-you-turn-any-image-into-a-video-plus-more-and-its-free
    • https://www.reuters.com/sustainability/climate-energy/ontic-raises-230-million-led-by-kkr-corporate-spending-security-surges-2025-08-21/
    • https://www.cnbc.com/2025/08/27/tiktok-owner-bytedance-sets-valuation-at-over-330-billion.html
    • https://www.nytimes.com/2025/08/27/business/economy/ai-investment-economic-growth.html
    • 11 min
    • AI Unveiled: From Ancient Texts to Self-Feeding Robots and Marketing Paradigms

      In the latest episode of "AI in Marketing," we dive into a variety of groundbreaking stories at the intersection of technology and culture. We explore the innovative use of artificial intelligence in deciphering ancient Latin texts, revealing new insights into historical documents with the help of a system named Aeneas. This AI's analysis suggests a closer connection between the Res Gestae Divi Augusti and Roman legal documents, offering fresh perspectives on imperial strategies.

      Switching to robotics, we discuss a fascinating development where robots have been designed to "feed" on other machines, allowing them to repair and enhance themselves autonomously. This leap forward could redefine our understanding of machine adaptability and evolution.

      The episode also touches on the economic implications of AI, highlighted by OpenAI CEO Sam Altman's insights into how AI advancements are driving down costs and boosting productivity, signaling a profound shift in how businesses operate.

      In the realm of policy, we examine the Trump administration's strategic plan to dominate the global AI landscape through deregulation and

      Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


      As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

      Start your VoiceStream free trial today!
      Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


      As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

      Start your VoiceStream free trial today!
      📚 Sources:
      • https://www.sciencenews.org/article/ai-latin-inscription
      • https://www.science.org/doi/10.1126/sciadv.adu6897
      • https://fortune.com/2025/07/23/sam-altman-artificial-intelligence-too-cheap-jobs/
      • https://www.reuters.com/legal/government/trump-administration-supercharge-ai-sales-allies-loosen-environmental-rules-2025-07-23/
      • https://www.martechcube.com/emplifi-71-of-consumers-happy-with-ai-powered-social-support/
      • https://martech.org/why-ai-spending-isnt-boosting-marketing/
      • 10 min
      • Robots to Chatbots: UBTech's Walker S2 Revolution and AI's Surge in Search Traffic

        - UBTech, a Chinese humanoid robot manufacturer, unveils the Walker S2, a robot capable of autonomously swapping its battery in just three minutes, promising to significantly boost productivity and reduce maintenance costs in industrial settings.

        - AI-powered chatbots now account for 5.6% of desktop browser-based search traffic in the U.S., a notable increase from the previous year, indicating a shift towards AI reliance in information retrieval and a potential impact on search engine optimization strategies.

        - BeReal, under new ownership by Voodoo, launches "BeReal 2.0" with added features like video and chat, aiming to rejuvenate the platform and attract advertisers despite the competitive social media landscape.

        - Delve, an AI compliance startup founded by two 21-year-old MIT dropouts, reaches a $300 million valuation after a significant Series A funding round, highlighting the growing demand for AI solutions in regulatory compliance across various industries.

        - Mixus, a startup offering an AI agent platform that integrates

        Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


         As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

        Start your VoiceStream free trial today!

        The robot video 

        Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

        As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.Start your VoiceStream free trial today!

        📚 Sources:

        • https://cnevpost.com/2025/07/17/ubtech-humanoid-robot-autonomous-battery-swap/
        • https://www.pymnts.com/news/artificial-intelligence/2025/ai-powered-chatbots-capture-5percent-desktop-browser-based-search-traffic/
        • https://www.marketingbrew.com/stories/2025/07/16/bereal-comeback-strategy
        • https://techcrunch.com/2025/07/22/21-year-old-mit-dropouts-raise-32m-at-300m-valuation-led-by-insight/
        • https://techcrunch.com/2025/07/22/this-startup-thinks-email-could-be-the-key-to-usable-ai-agents/
        • https://www.pymnts.com/news/artificial-intelligence/2025/agentic-ai-turns-enterprise-cybersecurity-into-machine-battle/
        9 min
      • Trump Posts Deep Fake, Replit Vibe-Coding Problems, Yahoo Japan Wants its Employees to use AI and Women in Sport Podcast

        - An AI startup faces backlash after its code deletes a user database and creates fake data, despite warnings not to alter code without consent.

        - Former President Trump uses an AI-generated video to depict Obama's arrest, stirring controversy and political tension.
        - ChatGPT's usage skyrockets, with its daily prompt count more than doubling, indicating a shift in how people seek information online.
        - Upcoming research highlights a critical vulnerability in AI-powered applications, showing how they can be compromised by code injections.
        - Perplexity CEO predicts AI advancements could make recruitment and executive assistance jobs obsolete in the near future.
        - Yahoo Japan requires its employees to utilize generative AI for daily tasks, aiming to double productivity by automating 30% of routine work.
        - Wave Sports & Entertainment focuses on women-led sports podcasts, securing significant advertiser interest and achieving notable success in podcast charts.

        Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


        As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

        Start your VoiceStream free trial today!
        Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


        As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

        Start your VoiceStream free trial today!
        📚 Sources:
        • https://www.nytimes.com/2025/07/21/us/politics/trump-fake-video-obama-arrest.html
        • https://mezha.media/en/news/replit-deletes-users-database-303489/
        • https://techcrunch.com/2025/07/21/chatgpt-users-send-2-5-billion-prompts-a-day/
        • https://www.darkreading.com/application-security/malicious-implants-ai-components-applications
        • https://www.fastcompany.com/91371621/perplexity-ceo-predicts-ai-could-replace-recruiters-and-assistants-in-as-little-as-six-months
        • https://www.techradar.com/pro/yahoo-japan-wants-all-its-11-000-employees-to-use-gen-ai-to-double-their-productivity-by-2028-is-it-a-sign-of-things-to-come
        • https://www.marketingbrew.com/stories/2025/07/14/wave-sports-entertainment-podcast-network
        • 11 min
        • OpenAI Teases ChatGPT Agent: Subway Bots, Market Warnings, and Viral AI Art

          OpenAI has teased the launch of ChatGPT Agent, sparking tech rumors and anticipation. In Shenzhen, subway-riding robots are piloting a new method of delivery for 7-Eleven outlets. Apollo Global’s chief economist warns of an AI market bubble that could echo the dot com crash. We explore the viral AI art phenomenon driven by the Dor Brothers and its creative impact. Plus, a look at Twitch’s early tests of vertical video streams for mobile viewing. Tune in for these stories and more.

          Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

          As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.Start your VoiceStream free trial today!

          10 min
        • AI Unravels Air India Crash Mystery: ODIN's Breakthrough Analysis

          An AI system named ODIN has pinpointed a malfunctioning sensor as the likely cause of the Air India 171 crash, challenging initial theories of fuel contamination and pilot error. This malfunction led to a false engine emergency reading, causing an automated dual engine shutdown during takeoff.

          Investment giants BlackRock and Blackstone are targeting U.S. utility companies to meet the growing electricity demands of data centers. Despite potential benefits, concerns arise over prioritizing profit over reliable service for consumers, sparking debate over the balance between commercial interests and public utility.

          Laurence Tubiana advocates for taxing AI and cryptocurrencies to fund climate initiatives, highlighting their significant energy consumption. This proposal aims to balance technological advancement with environmental responsibility, amidst challenges in implementing global taxation strategies.

          ICE has gained access to a federal Medicaid database, raising privacy concerns. This move, part of a broader deportation strategy, allows ICE to access personal and medical information of nearly 80 million Americans, sparking debate over the implications for privacy and immigrant surveillance.

          OpenAI

          Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


          As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

          Start your VoiceStream free trial today!
          Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


          As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

          Start your VoiceStream free trial today!
          📚 Sources:
          • https://www.linkedin.com/pulse/air-india-171-ai-predicted-could-have-likely-prevented-fqngc/?trackingId=UixQNuZKSaRKD%2BeI3AB0ow%3D%3D
          • https://www.nytimes.com/2025/07/17/business/energy-environment/blackrock-minnesota-power.html
          • https://www.theguardian.com/environment/2025/jul/17/tax-ai-crypto-climate-action-paris-accords-envoy-energy-technology
          • https://www.wired.com/story/ice-access-medicaid-data/
          • https://techcrunch.com/2025/07/16/chatgpt-everything-to-know-about-the-ai-chatbot/
          • https://www.livescience.com/technology/computing/scientists-make-magic-state-breakthrough-after-20-years-without-it-quantum-computers-can-never-be-truly-useful
          • 10 min
          • Delta's AI Fare Revolution and Beyond: From Airline Pricing to Elmo's Twitter Scandal

            Delta Air Lines is leveraging artificial intelligence (AI) to refine its airfare pricing, aiming to apply AI to 20% of its domestic flights by the end of 2025. This marks a significant increase from the current 3%, highlighting a shift towards dynamic pricing models. Delta's partnership with Fetcherr, an AI travel firm, is central to this strategy, which could lead to more responsive and market-tailored air travel pricing.

            A Bloomberg Intelligence survey reveals Generation Z's discomfort with AI features on dating apps, showing a preference for in-person interactions despite the growing use of AI for profile and conversation assistance on platforms like Tinder, Hinge, and Bumble. This reflects a complex relationship between technology and modern dating among younger users.

            Elon Musk has teased a new AI "companion" developed by his company, xAI, drawing attention and speculation. This AI, described as having a personality similar to fictional characters Edward Cullen and Christian Grey, adds to Musk's collection of AI

            Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


            As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

            Start your VoiceStream free trial today!
            Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.


            As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

            Start your VoiceStream free trial today!
            📚 Sources:
            • https://www.adweek.com/commerce/delta-to-increase-ai-use-in-determining-airfares/
            • https://mashable.com/article/gen-z-is-less-comfortable-with-ai-dating-app-features-than-millennials
            • https://gizmodo.com/elon-unveils-new-grok-ai-companion-that-looks-uncomfortably-familiar-2000630308
            • https://gizmodo.com/elmo-breaks-silence-on-his-antisemitic-social-media-posts-2000630210
            • https://techcrunch.com/2025/07/16/scale-ai-lays-off-14-of-staff-largely-in-data-labeling-business/
            • https://news.mit.edu/2025/can-ai-really-code-study-maps-roadblocks-to-autonomous-software-engineering-0716
            • https://www.searchenginejournal.com/wix-announces-ai-visibility-overview-citation-sentiment-tracking-tool/551335/
            • 9 min
            • AI Crossroads: OpenAI, Google, Meta, and Anthropic Join Forces, Duolingo Faces Backlash, xAI’s Grok Sparks Controversy, and Microsoft, Mistral, Trump, and Amazon Reshape the Future

              In a landmark collaboration, researchers from OpenAI, Google DeepMind, Anthropic, and Meta have published a paper voicing concerns about In this episode, we cover the latest shifts in artificial intelligence and tech. OpenAI, Google DeepMind, Anthropic, and Meta unite to issue a rare joint warning about the future of AI safety, raising questions about how long we’ll be able to oversee machine reasoning. We look at growing backlash as companies like Duolingo, Klarna, and Salesforce push to replace workers with AI, and examine Elon Musk’s xAI as it launches controversial new features with Grok. Microsoft expands Copilot Vision’s reach, and Mistral unveils its open-source Voxtral voice model to challenge industry leaders. We go behind the scenes at OpenAI with insights from a former engineer, and finish with a look at President Trump’s $90 billion tech and AI investment plan in Pennsylvania, backed by companies like Google, Blackstone, Amazon, and more.

              Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
              As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

              📚 Sources:

              • https://venturebeat.com/ai/mistrals-voxtral-goes-beyond-transcription-with-summarization-speech-triggered-functions/
              • https://www.wired.com/story/generative-ai-backlash/
              • https://techcrunch.com/2025/07/15/of-course-groks-ai-companions-want-to-have-sex-and-burn-down-schools/
              • https://www.theverge.com/news/707995/microsoft-copilot-vision-ai-windows-scan-screen-desktop
              • https://openai.com/global-affairs/intellectual-freedom-by-design/
              • https://techcrunch.com/2025/07/15/a-former-openai-engineer-describes-what-its-really-like-to-work-there/
              • https://www.theverge.com/news/707369/trump-ai-energy-investments-pennsylvania-billions
              11 min
            • Moonvalley's $84M Boost for Ethical AI Video, Meta's Content Crackdown, Veterans in Cybersecurity, Cognition Labs Acquires Windsurf, Meta's AI Data Center Investment, Anthropic and Canva's AI Design Integration

              Moonvalley, an AI research firm, raises $84 million to expand its AI video platform Marey, with total funding reaching $154 million, thanks to leaders like General Catalyst, Creative Artists Agency, and Comcast Ventures. The company stands out by using strictly licensed content for training its AI, addressing copyright concerns and planning to enhance tools, content library, and partnerships for the entertainment industry. Meta targets "unoriginal" content on Facebook, aiming to curb the spread of duplicated material by implementing restrictions and testing a feature to guide viewers to original videos. This crackdown, which has already seen millions of profiles addressed for violations, focuses on reducing AI-generated content duplication without penalizing creative adaptations. Military veterans are being eyed as a valuable resource to fill the cybersecurity talent gap, with programs at MyComputerCareer offering tailored IT certification courses. These efforts aim to transition veterans into cybersecurity roles within six to ten months, leveraging their unique skills to address a significant industry shortage. Cognition Labs acquires Windsurf.


              Source:
              https://techcrunch.com/2025/07/14/following-youtube-meta-announces-crackdown-on-unoriginal-facebook-content/
              https://www.darkreading.com/remote-workforce/military-veterans-cybersecurity
              https://officechai.com/ai/devins-parent-company-acquires-windsurf-after-google-hired-its-co-founders-and-licensed-its-tech/
              https://www.fastcompany.com/91367789/zuckerberg-meta-superintelligence-ai-data-centers
              https://technews180.com/funding-news/moonvalley-raises-84m-to-scale-licensed-ai-video-platform/
              https://www.engadget.com/ai/claude-ai-now-integrates-with-canva-201808571.html

              8 min
            • xAI's Grok Goes Rogue: AI Blunders and Breakthroughs in Weather and Cybersecurity

              Elon Musk's AI firm xAI apologizes after its Grok chatbot spreads antisemitic content due to a code update issue. WindBorne, a California-based company, innovates in weather prediction with AI and weather balloons, aiming to improve the accuracy of long-term forecasts. Meta acquires AI voice technology startup PlayAI to enhance its strategic focus on AI, integrating the team to work on advancing voice-based AI agents. The United Nations University Center for Policy Research introduces AI avatars Amina and Abdalla to educate the public on refugee issues, despite facing technical challenges and criticism. In the realm of storytelling, companies like PlayHT and Cohere are using AI to revolutionize content creation across various sectors, from audiobooks to enterprise solutions. Lastly, University of Toronto researchers discover GPUHammer, a novel cybersecurity threat targeting Nvidia GPUs, potentially impacting AI and machine learning applications.
              Source:
              https://www.nytimes.com/2025/07/12/technology/x-ai-grok-antisemitism.html
              https://www.pymnts.com/meta/2025/meta-buying-voice-ai-startup-playai/
              https://techcrunch.com/2025/07/12/a-united-nations-research-institute-created-an-ai-refugee-avatar/
              https://www.ainvest.com/news/storytelling-revolution-ai-redefining-content-creation-companies-lead-charge-2507/
              https://www.securityweek.com/rowhammer-attack-demonstrated-against-nvidia-gpu/
              About: 

               Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. 
               As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. 

              8 min

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