AI in Marketing

In this episode of AI in Marketing, we explore the latest developments in the global AI landscape. Chinese AI company Z.ai has launched GLM-5.2, a model rivaling American counterparts from Anthropic and OpenAI, but at a lower cost. This comes as U.S. businesses seek alternatives due to government restrictions on top models like Fable and Mythos. Meanwhile, Europe is pushing for AI sovereignty, with leaders like Emmanuel Macron advocating for a collaborative AI ecosystem to reduce reliance on U.S. systems. The Wall Street Journal highlights the inadequacies of current privacy laws, calling for accountability in data use and AI risks. At Cannes Lions, PR leaders discuss trends in brand storytelling, emphasizing the role of creators and AI. Anthropic faces challenges with the Trump administration over export controls on its AI models, impacting its operations and the U.S. AI industry. Lastly, OpenAI is navigating new regulatory frameworks, limiting the release of its latest models to vetted partners, raising concerns about government control over AI technology. Join us as we delve into these stories and their implications for the future of AI.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode, we delve into the entrepreneurial journey of Mike Rizkalla, who shares his experiences from starting an AI and robotics lab in Halifax to creating Snorble, a companion AI for kids. Mike discusses the importance of authenticity and value in entrepreneurship, drawing from his early days playing in a band alongside Green Day and raising $1 million without a label. He reflects on the lessons learned from scaling companies like Televix and Kaleidoscope, emphasizing the significance of creating value-driven products. Mike also shares insights into the challenges and rewards of developing Snorble, a smart companion designed to help children develop routines without screens or cameras, and the impact it has on education and family dynamics. The conversation touches on the complexities of integrating AI in children's products and the importance of designing technology that enhances the human experience.

Watch the full recording of the interview on YouTube

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. 

 As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live. 

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Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast.
Start your VoiceStream free trial today! 

In this episode of AI in Marketing, we explore Rippling's strategic shift from HR software to business intelligence, introducing the Rippling Data Cloud to consolidate data analytics and optimize organizational performance. We then delve into Anthropic's AI model, Claude, which is gaining popularity among consumers, despite recent controversies with the U.S. government. Next, we discuss the rise of ransomware attacks in Europe, highlighting the need for a unified cybersecurity approach. We also examine a study by NP Digital on the evolving marketing forecasting strategies of high-performing organizations. In legal news, Sarah Wynn-Williams sues Meta over alleged attempts to silence her memoir detailing Meta's toxic work culture. We also cover the impact of AI on healthcare marketing compliance, with the FDA and FTC deploying AI systems to enforce regulations. TechCrunch reports on Unconventional AI's efforts to reduce AI power consumption with a novel computer architecture. Finally, we discuss the shift in AI focus from chatbots to "world models," with significant investments and developments in this emerging field.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode, we explore how AI is transforming enterprise resource planning (ERP) systems, moving from task automation to restructuring operations with AI-native solutions. These solutions, built as networks of autonomous agents, offer significant efficiency improvements and cost reductions for early adopters. We also discuss Facebook's new AI companion app designed to help creators expand their audiences, and Qualcomm's acquisition of chip startup Modular to enhance its AI software capabilities. Additionally, we cover Orange's appointment of Usman Javaid as its next AI chief, Levi's and Heinz's creative marketing strategies during the World Cup, and Riviera Partners' acquisition of Lateral Labs to boost AI talent recruitment. Finally, Dan Hollaway delves into the concept of ethos, exploring its roots in ancient Greek philosophy and its relevance in today's digital age.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode of AI in Marketing, we explore the latest developments in AI and technology. Anthropic has launched Claude Tag, an AI feature integrated into Slack, designed to function as a virtual team member, enhancing collaboration with persistent context and memory. MoEngage has acquired Aampe, a startup specializing in AI-driven personalized messaging, to strengthen its position against competitors like Salesforce. Coherence Neuro is testing a brain implant to detect and treat cancer using electrical stimulation. Anthropic's AI models, Fable 5 and Mythos 5, have been disabled due to national security concerns. Fika Jobs is developing a video-first hiring platform to improve the job application process. Google Fitbit Air introduces AI-enhanced health tracking, though it faces some challenges. Marketing teams are divided between Generative Users and Builders in AI usage, with Builders gaining a competitive edge. Finally, Outfront Media emphasizes experiential marketing over AI, focusing on real-life media to foster connections.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode, we explore the transformative role of AI in healthcare, as The New York Times reports on EchoNext, an AI tool that accurately diagnosed a severe heart condition in Louie Quiros, leading to a life-saving transplant. We then shift to the entertainment industry, where Google DeepMind's $75 million investment in A24 aims to integrate AI into filmmaking, enhancing creative storytelling. Next, we delve into AI development with Boris Cherny's insights on agentic loops, highlighting their potential to revolutionize code improvement. OpenAI's new cybersecurity initiative, featuring the GPT-5.5-Cyber model, addresses AI vulnerabilities, while communication leaders are urged to guide employees through workplace changes with resilience and purpose. Jonathan Glazier's analysis challenges traditional audience demographics, emphasizing values over age in media consumption. Tools for Humanity faces scrutiny over alleged misconduct in Thailand, impacting its Worldcoin project. Finally, Cannes Lions 2026 promises to be a landmark event for creators, with expanded programming and networking opportunities.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode of AI in Marketing, we delve into the speculative scenario "Europe 2031" by the Arq Foundation, which has sparked discussions about Europe's technological future and AI complacency. The scenario envisions a Europe economically vulnerable due to a lack of AI investment, amidst US and China dominance. We also explore Reliance Industries' ambitious AI initiatives, including the launch of Jio Call Agent and AI-powered MyJio app, as part of its strategy to build domestic AI capabilities.

Next, we discuss Allbirds' pivot to AI, rebranding as Smartbird, and its focus on data sovereignty over scalability. Signal President Meredith Whittaker warns against viewing AI chatbots as friends, emphasizing privacy concerns. Meanwhile, Apple's revamped Siri AI shows promise in enhancing user interaction with its hyper-personalization features.

In other news, Fast Company reports on the discomfort AI is causing in the dating scene, with users expressing concerns about authenticity. Amazon's VP Eric Brandwine challenges the human-in-the-loop AI governance model, advocating for AI-led strategies with human oversight. The Gender AI Gap discussion highlights the male-dominated culture in AI and calls for a more inclusive approach.

Finally, we cover the political spending by AI startups Anthropic and OpenAI in the 2026 midterm elections, reflecting a policy divide over AI regulation. Researchers Steven Shaw and Gideon Nave propose the Tri-System Theory, suggesting AI introduces a third mode of human cognition, influencing decision-making and highlighting the need for intentional AI use.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

Midjourney has unveiled its first hardware product, the Midjourney Scanner, a full-body ultrasound device offering a faster, cost-effective alternative to MRI. Licensed from Butterfly Network, this innovative scanner is set to debut at the Midjourney Spa in San Francisco by 2027, with plans for a global rollout.

At the New York Times DealBook Summit, Dario Amodei discussed AI's predictable advancements due to scaling laws, despite challenges with data availability. Companies are now focusing on synthetic data and proprietary resources to overcome these hurdles.

Silicon Valley wealth advisers are seeing increased activity as tech clients prepare for financial gains from companies like SpaceX and OpenAI. Advisers emphasize strategic wealth management, tax minimization, and philanthropy in this rapidly evolving landscape.

OpenAI has strengthened its team with hires like Noam Shazeer and Dean Ball, enhancing its AI policy and governance capabilities. These strategic moves come amid regulatory challenges faced by competitors like Anthropic.

Scorpion has acquired 1SEO Digital Agency to boost its AI-powered marketing solutions, particularly in home services and legal sectors. This acquisition aligns with Scorpion's strategy to expand its offerings nationwide.

Accenture Song's report highlights "applied creativity" as a key business framework, replacing "design thinking." The report emphasizes the importance of expertise, commitment, and structure in fostering creativity across organizations.

Email marketers face new challenges from SURBL, which scrutinizes email content for potential threats. Preventative measures and careful link auditing are essential to avoid being flagged by this content-focused blocklist.

The Trump administration's export control directive has led to a standoff with AI lab Anthropic, highlighting the need for clearer AI regulations. This situation underscores the challenges of balancing innovation with national security concerns.

Hulu's "Not Suitable for Work," led by Mindy Kaling, has sold out its sponsorship slate before its premiere, securing 13 brand partners. The show's success reflects a trend of early brand investment in promising new content.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode, we explore groundbreaking advancements in AI healthcare systems. MIRA and AMIE, two AI systems, have shown performance on par with or surpassing physicians in simulated settings, with MIRA excelling in diagnostic accuracy and AMIE in chronic condition management. Meanwhile, Telepatia, an AI clinical assistant, has secured significant funding to expand its reach in Latin America, aiming to transform healthcare delivery.

We also delve into public sentiment towards AI, with a Pew Research study revealing skepticism about AI's societal impact, despite widespread usage. At the G7 Summit, leaders express concerns over U.S. restrictions on AI model access, highlighting global economic implications.

In other news, the UK proposes a controversial social media ban for minors, sparking debates on privacy and child safety. We discuss the evolving landscape of thought leadership in the AI era, emphasizing the need for authenticity and proof in a saturated content market.

ServiceNow launches a campaign distinguishing AI that executes from mere suggestion, while Levi's gains unexpected visibility from World Cup censorship. The importance of curation in building trust and authority in the information landscape is highlighted, as traditional content models face challenges from AI-generated content.

Finally, Apple's potential price hikes due to increased hardware costs are discussed, alongside its ongoing efforts to refine its AI strategy.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

In this episode, we explore France's strategic move to replace US-based Palantir's AI tools with those from French firm ChapsVision, aiming to reduce dependency on foreign technologies. We also discuss the shift in global news consumption, with social media and video platforms overtaking television as primary sources. Anthropic's Fable AI model, classified as a dangerous munition, highlights the challenges of managing advanced AI capabilities. Concerns in Silicon Valley about AI creating a "permanent underclass" are growing, reflecting fears of economic inequality. A report reveals low consumer trust in AI-generated content, despite brands' eagerness for AI search visibility. In North Seattle, AI devices like Sensi.ai raise privacy concerns while monitoring seniors for safety. Canva emphasizes adaptability and a growth mindset in hiring to navigate AI advancements. The impact of AI on work is reshaping workers' sense of purpose, prompting a shift towards business ownership. Finally, ChatGPT's market share drops below 50% amid rising competition from Google's Gemini and Anthropic's Claude.

Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.