Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices.

From leveraging AI for sales productivity to improving data quality and setting stretch targets, Frank offers actionable tips for leaders.

Need help with the accuracy of your financials? Let 40 Accounting Help! 

🎧 Tune in to learn how to connect sales with strategy

 

Where to find Frank:

Website:   https://frankcespedes.com 

LinkedIn: https://www.linkedin.com/in/frankcespedes/ 

📚 Read Sales Management That Works: How to Sell in a world That Never Stops Changing 

https://a.co/d/aL0ZxM3

 

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

 

🎧 Measure Success Podcast 

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

 

🎧 $4M Strategies Podcast 

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2