AI Marketing

AI Marketing

By Mark FidelmanBusinessMarketing
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AI Marketing episodes

  • 6 Steps To Increasing Your Revenue Right Now

    Today joining me is Sean Sheppard of growth X I brought Sean on to the show to discuss How to generate revenue right now. Sean lays out 6 steps to getting organized and fixated on generating revenue.

    Unique Growth Strategy: How to generate revenue now

    1. Orient yourself around the problem right now first
    2. What do I need to do to survive? Put together a market milestone – reverse funnel
    3. Build an initial customer profile for right now on a use case you can crush right now – focus on fit – do they have the need – focus on the problem
    4. 25 words or less, can you construct a value hypothesis around that problem in repeatable way. Tell me what you think? Less work
    5. How to monetize it? Fastest and easiest way to do business together. Make it as easy as possible – reduce funnel friction and keep it easy
    6. Outreach and execution – construct a campaign – target people at the top of your funnel – email, phone scripts and talking scripts and other channels.

      Two Final Questions:

      What is the hottest digital marketing technology that you are using or want to use? Xfinity video search

      Who is the most influential person in Sales or Marketing Today? Dr. Neil Rackham – Andy Paul's James Clear, Ryan Holiday

    To hire Sean or his team to help commercialize new innovations or find product - market fit, email him at [email protected]

    Bio:

    Sean is a serial entrepreneur VC and co-founder of GrowthX and GrowthX Academy, with three successful exits, who has successfully grown dozens of early-stage companies across a wide variety of products and markets. He was recently named the #2 Online Growth Marketing Influencer and contributor at The Huffington Post. He lectures at London Business School and The Owen School of Management at Vanderbilt among others. He's now committed to working with countries, companies, entrepreneurs and those who want to work with them on building startup ecosystems and developing the next generation of leaders for the innovation economy.

    42 min
  • Building a Brand During a Crisis

    Meet Adam Mendler of the Veloz Group, I brought Adam on today to discuss leadership during a time of crisis. Specifically the Covid-19 crisis we're currently experiencing. If you're listening to this in the future, recognize neither Adam or I know when or how this will end.

    Unique Growth Strategy: Lessons learned from interviewing America's top leaders and how they apply in today's quarantine environment

    Key Takeaway:

    My podcast - Thirty Minute Mentors

    Bio:

    Adam Mendler is the CEO of The Veloz Group, where he co-founded and oversees ventures across a wide variety of industries. Adam is also a prominent writer, speaker and thought leader and the host of the podcast Thirty Minute Mentors, where he goes one on one with the most successful people in America.

    37 min
  • Crypto Marketing and Social Media

    Sarah Austin is a crypto marketer. She's just joined Kava.io and has come on the show to discuss a range of topics including marketing, social media and some insider info about the industry.

    Topics include:

    - The relationship between social media and crypto

    -Ban on Ads

    -Bitcoin & Reddit

    - Tron, EOS, and Ripple.

    -Justin Sun & celebrities –

    The Warren Buffett Saga –

    EOS vote-buying, block producers & governance

    -Ripple content marketing approach

    Customer experience interviews Platforms

    BIO:

    Sarah is an entrepreneur and product marketing tinkerer. Passionate about Artificial Intelligence and Blockchain.

    Contact: @sarahaustin on Twitter

    22 min
  • The Value of Stablecoins

    Stablecoins are some of the most misunderstood financial instruments. Today we are going to discuss Tether, Anchor and other Stablecoins and their importance.

    IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

    50% Bitcoin and 50% Anchor

    Reach Olya at

    @olya_newyork

    BIO

    Based in New York City, Olya Moskalenko brings over a decade of experience in communications and business development spanning the globe working with multinational corporations, iconic brands, and innovative startups. As Chief Communications Officer of Anchor, Olya develops strategy and oversees the implementation of all public relations, media activities, brand messaging, strategic partnerships, events, and business development. Prior to Anchor, Olya was the Director of Strategic Partnerships at Wachsman, a top blockchain-focused PR firm, leading global business development and public relations. Before joining Wachsman, Olya worked across a diverse portfolio of industries and clients at Rubenstein PR, Edelman, Porter Novelli, as well as led the PR and Events at Virgin Megastore in Dubai, the largest entertainment brand in the Middle East region.

    28 min
  • How to Solve the Crypto Mass Adoption Issue

    Cem Kumlar is Founder & CEO of Libereum. We sit down to discuss crypto adoption and what needs to happen in order for the rest of the world to start participating.

    Questions

    1. What's the Libereum story?
    2. Why blockchain football?
    3. Scammed by an attorney
    4. Mass adoption how to scale

    IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

    The only right answer for me would be Libereum.

    About Libereum: Libereum wants to break the system where crypto is reserved for the lucky few and perhaps even the elite. We want to make crypto accessible for the mass giving everybody a chance to participate in and maintain their own economy ruled by themselves and not by the institutes that rule the old debt-based economy. Unfortunately, Bitcoin has become another playground for the powers that be as they see the true potential of cryptocurrencies. It's imperative that we, the people, keep playing our role in the debtbased economy so that it can be maintained. Without participants it would become unsustainable to begin with. A quick glance at the Bitcoin wallets and trade volumes teaches us that Bitcoin has indeed become another playground for the haves as only 5% of all wallets have over 80% of the total market in hands. This is far away from the purity and the idea of self-empowerment behind Bitcoin and crypto in general as it was developed to oppose exactly that what it has become now. Ruled by the few it has become a whale's game. We still believe in the true power of crypto and have concluded that with the right approach this could truly become the gamechanger everybody is waiting for. From the start not ruled by the few but by the many, across the world not bound by borders but connected through their passion: The love for Sports.

    37 min
  • Blockchain in the Enterprise

    Rachel Wolfson is a reporter CoinTelegraph – Crypto Chick – part of the bad crypto podcast network. Today we're going to talk about Enterprise Blockchain and how it can transform supply chains.

    Discussion Points:

    1. Enterprise Blockchain
    2. IBM
    3. Crypto companies adopting features similar to banks
    4. Voice from EOS
    5. Mainstream adoption – what companies offering

    Contact Rachel:

    Twitter @rachelwolf00

    Bio:Rachel is an editorial professional with a background in journalism and English. She specializes in writing about tech, specifically blockchain technology and cryptocurrency breaking news. Rachel is a contributing writer for Forbes Crypto and is the host of "The Crypto Chick" podcast. She has been named as one of the top 5 women working to change the world of crypto by The Next Web. Additionally, Rachel is a public speaker and has moderated and emceed various blockchain events.

    27 min
  • The Real Story Behind China's Crypto Program

    BitBoy Crypto discusses China, Libra, and a few other current crypto announcements.

    IN 200 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why? * We'll ask you this question during the show and add it to our show notes. 1. Has to be Bitcoin. At the end of the day, Bitcoin is going to have a permanent place in the cryptocurrency ecosystem and is the safest bet. I view Bitcoin as more gold 2.0 than a digital currency option so I believe it is a strong investment. 2. IOST is my favorite decentralized platform with TRON a close 2nd. While TRON gets a lot of publicity, IOST is a more decentralized DPOS project with similar capabilities. However, buried down in the 60's to 70's on CoinMarketCap, it has much more potential if it can gain more traction.

    Bio:

    Ben Armstrong is a content creator, YouTuber, Podcaster, public speaker, & the founder of BitBoyCrypto.com. Invested in Bitcoin since 2012, he works hard to educate his viewers about the power of blockchain technology & centralization. Aside from his professional life, Ben is a husband to his wife Bethany of 10 years & a father to their 3 children Madden, Zoe, & Blake.

    http://www.bitboycrypto.com

    30 min
  • The Biggest Crypto Scams

    Today we are going to talk with Ross Davis about Crypto Scams and some of the biggest ones we don't even know about.

    Questions

    1. Titanium Blockchain, which trades under 'TBAR' – you received a tip and then what happened?
    2. What about Bitconnect?
    3. Cloud Token
    4. How do we protect ourselves
    5. What Gov regulations need to be clarified or changed?

    IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

    I'll give a boring answer of Bitcoin and Ethereum - these are the 2 i'm sure aren't going anywhere. Key Takeaway:

    Find me at GlobalCryptoPress.com "Earn interest on crypto" Weekly payouts of dividends. Cryptocurrencyloaning.com

    As Editor in Chief I oversee a global team of crypto reporters, reaching over a half-million readers each month. Syndicated throughout the world - official publishing partners with both Apple News and Google News. But I didn't want to just oversee a team of reporters - I think that role is done best by someone who does it themselves. So I write and publish several reports every month myself. Some highlights of stories i've written, these were 'most viral' in the last year: Broke the story for biggest crypto bill (still pending vote) in Congress

    https://www.globalcryptopress.com/2019/01/exclusive-members-of-us-congress-from.html Exposed a shady anti-crypto politician https://www.globalcryptopress.com/2019/05/the-dirty-history-of-congressman-who.html It's a short story, but an employee leaked this to me as SEC agents raided their office. We broke the news, and I watched the coin lose millions in market cap starting right after publishing it. https://www.globalcryptopress.com/2018/05/titanium-under-investigation-from-sec.html

    37 min
  • Why Blockchain Is The Best Defense Against Counterfeiters

    Today we are going to talk with Ashton Addison who runs the Crypto Coin Show about how the blockchain is the best solution to stop counterfeit items like tickets, documents and other items.

    Questions

    1. Why is it so important to be on blockchain?
    2. So how exactly does the blockchain ensure that important items like event tickets are not counterfeit?
    3. Can't you do a smart ticket? Where you get a free drink, a virtual item that acts like a digital sourvenir and maybe a ticket card that is stored forever in a wallet to show off to your friends?
    4. What about the peer to peer selling of tickets?
    5. What are the roadblocks to adoption of it?
    6. What other uses cases does the blockchain have for these types of use cases? How about title insurance?

    IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

    Bitcoin, just because bitcoin runs the entire cryptocurrency market still. Secondly, Ethereum. Ethereum has done so much for the community and helped expand the market cap exponentially. There are also many developers working on ETH for the launch of ETH 2.0, and the price back to all time high is a nice bonus too.

    Key Takeaway:

    Create events and secure your tickets on the blockchain to have counterfeit proof tickets, without needing to understand blockchain, and accept cryptocurrency (and fiat too) for the tickets to help spread the adoption of blockchain, at eventchain.io.

    Also, we can push people to our YouTube channel, Crypto Coin Show.

    Where can they reach you? [email protected] t-me/eventchain

    Bio:

    Ashton has been involved in the blockchain industry since 2013, through the initial rise of Bitcoin price and the lead up to the Ethereum ICO. As the CEO and Founder of EventChain, he pioneered the team through a successful raise in September of 2017. He also advises other Blockchain companies globally including Syscoin and CoinPayments.net in Canada, Pundi X in Indonesia and SmartMesh in China. Together with EventChain and his associated blockchain projects he has helped raise over $50M altogether.

    28 min
  • The Future of Money on the Blockchain

    David Siegal is a self-proclaimed regulatory refugee from the United States. I know he doesn't feel alone. Today we're going to talk about the blockchain and the future of money.

    Questions

    1. What is the future of money?
    2. What is going on in the US Government that is resisting the crypto / blockchain space?
    3. Isn't the turmoil caused by the SEC in the US because they won't come out with some clear guidelines? How should crypto/blockchain companies be navigating the SEC?
    4. Personal data
    5. I liken this whole thing to India's phone problem. It took two years for an average Indian citizen to get a phone line into their home. It was terrible. However, once mobile phone proliferated, the technology was adapted en-masse almost instantly. It's a true hockey stick. Countries with weak currency will experience the same and I believe we're already starting to see that.
    6. But if you look at China's DCEP and while they are now pro-crypto, don't you see a lot of risk that model as well?

    IN 100 words or less, if you could invest a fictional $100,000 in one or two cryptos, what would they be and why?

    10% into a reasonable mix of crypto MDAO real-world assets 1/3 bitcoin and 1/3 ETH

    Key Takeaway:

    I'm starting a new nonprofit to help people capture, manage, and take advantage of their own personal data.

    Read Vitalik's blog

    Digital chamber of commerce – blockchain lobbyists digitalchamber.org

    Where can they reach you? Dsiegal.com

    Bio:

    David Siegel is a technology and business thought leader. He has started 25 companies, has written five books, and given over 200 speeches. In 2016, he was a candidate to be the dean of Stanford business school. Since then he started two blockchain companies. He writes and speaks often on blockchain, decentralization, startups, business, economics, and the future.

    26 min

About AI Marketing

From the publisher's feed

Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape.

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