AI Marketing

Jamie McCann has No AI experience – so I decided to ask Jamie why he hasn’t used it. His responses will surprise you, but they are similar to how most executives react to AI. While AI won’t replace AI, there are some cases will It replace human beings. Jamie defends human talent while I suggest areas where AI will replace human beings. Who is right?

IN 100 words or less, what is your chatbot or AI Voice app and why?

Alexa

Where can the audience find out more?

Guest – Talentfoot executive recruiting specialties

 Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

Bio: I'm a 20+ year veteran executive recruiter in the advertising/marketing niche. This comes on the heels over a decade in Client Services at FCB and Bozell.

Today's young consumer's aren't looking at ads. They are engaging on social media and chatbots. Find out what you need to do to reach them effectively.

Guest: Mary has been nicknamed the “ChatBotMom” by her Messenger Marketing community, and her innovative development of chatbot copywriting has helped her students and clients sell millions in products, services and online courses. 

(4:20) Why chatbots?

(5:23) Why you can’t reach today’s youth with ads

(7:20) Chatbots will soon work with WhatsApp Instagram and Facebook

(8:15) Why copy is important for chatbots

(10:40) To admit it’s a bot or not

(11:15) Why your bot should adopt a persona

(20:52) How do you drive traffic to your bots?

(25:29) Webinar chatbots: why it only takes 2.8 times of engagement to close

(30:17) What challenges do you have with Chatbots?

(32:15) How to get Facebook messenger subscribers

IN 100 words or less, what is your chatbot or AI Voice app and why?

Sephora bot – makeup bot

Where can the audience find out more?

Guest – books, Seth Godin’s “This is Marketing” and Mark Schaeffer’s “Marketing Rebellion” Convert long, story emails into interactive chat conversations to help your bot engage with subscribers and convert. My course Chatbot Conversion Catalyst teaches exactly how to do this.

Chatbotmom.com or messengerfunnels.com see Meffy – conversion rate email list bot

Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

In this episode of AI Marketing, I’m talking with Chad Burmeister of ScaleX.ai who shares a proven methodology for 2-3X conversion rates from lead to opportunities.

Deep down, every sales manager out there knows that having a highly converting plan for winning new business is crucial to success, but most are keeping their fingers crossed that they’ll be able to get by on older, traditional methods. Chad is here today to share exactly how he does this.

(2:50) AI helps salespeople comply with the right messages and content (3:29) How to train the AI to avoid getting the messaging wrong (4:50) Training AI bots for scale (5:25) What does ScaleX do? (7:58) If you deploy AI for email, things get interesting fast   (9:20) How this company gets 300 prospective touches a day with AI (9:48) Use case for AI leads (13:20) Why the market is going to AI Assisted sales and not human replacement (16:27) Which company is doing AI best? (19:20) Mark summarizes interview

IN 100 words or less, what is your chatbot or AI Voice app and why?

ScaleX.ai What company are doing it best?

Discover.org the best data

Chorus.ai

Where can the audience find out more?

Guest – AI For Sales Book featuring DiscoverOrg, Chorus and 20 companies that use AI in their products. Follows the Vendor Neutral categories.. will be on Amazon. 

Mark – Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

 

BIO

The thing I'm most passionate about - helping sales professionals get to the top 10% of the pack consistently so that they can realize their dreams and desires!

ScaleX.ai delivers Sales Acceleration as a Service. BDR.ai delivers sales technology that 10X's a BDRs outbound. SDR.ai delivers sales technology that will 2-3X conversion rates from lead to opportunity.

I was the Founding Chapter President of the AA-ISP Silicon Valley Chapter and Colorado Chapter President. I was voted Top 25 Most Influential Inside Sales Professional by the AA-ISP 10 years in a row (2009 - 2019). I also helped launch the Denver Enterprise Sales Forum with Mark Birch in early 2016.

Mark Marcelletti is an experienced sales professional that is using Artificial Intelligence to help salespeople fill their pipeline and close more deals. He’s going to walk us through how he does that and share his successes and failures.

Key Discussion Points:

(2:45) Why the days of brute force selling are over

(4:58) The importance of Hyper-personalization

(7:20) How does the AI work to increase sales pipelines

(8:55) How do you integrate AI into the solution?

(10:50) What are the time or cost savings for this new approach?

(14:30) What other AI solutions do you recommend for sales?

(17:20) A big human resource savings benefit

(18:12) Are these AI-enhanced solutions a big competitive advantage?

(22:30) How does the AI actually work

 

IN 100 words or less, what is your chatbot or AI Voice app and why?

everstring.com

Where can the audience find out more?

Guest – Key call-to-action will be to connect with me on LinkedIn. I prefer to educate, rather than promote. https://www.linkedin.com/in/markmarcelletti/

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

 

 

BIO: Mark Marcelletti is the founder and CEO of 7 Figure Automation - a sales development agency that uses AI to help technology companies fill their sales pipeline and close more deals. Mark has 15 years of sales experience across telemarketing, email marketing and social selling. And he's spent over $1M the past 6 years testing the best sales processes and technologies to find out what works. Mark is a true sales engineer and during this episode we'll be digging in to how he helps companies "right-size" their people, process and technology for faster business development.

In this episode, we’re going to discuss how Marketers can use Conversation Intelligence to convert conversations into sales. Our guest today is Natalie Severino, who is VP of Marketing at Chorus.ai

What is conversation intelligence? An emerging technology, conversational artificial intelligence (AI), uses messaging apps, speech-based assistants (like advanced IVR) using natural language, and chatbots to automate communications and deliver personalized customer experiences

Key Audio Time Stamps: 

(1:57) What is conversation intelligence?

(6:01) Sales and marketing benefits to conversation marketing

(8:35) How does conversation marketing help the Marketing dept?

(12:12) Conversational intelligence versus conversation intelligence

(15:20) What kind of training is required to train the AI?

(18:30) An example of a company that has done conversation intelligence well

(22:22) Why aren’t there more companies using AI in Marketing?

(23:01) When does Natalie think AI will be in every sales and marketing team?

(24:40) What Mark believes is going to happen with AI and conversation intelligence

Show Notes: 

Favorite AI Solution: Chorus.ai .

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

BIO: Natalie Severino is the VP of Marketing for Chorus.ai., the #1 Conversation Intelligence platform for high-growth sales teams. Passionate about elevating the craft of Sales and helping B2B sales professionals win more, Natalie enjoys writing and speaking about sales technologies and trends. Natalie joined Chorus after more than 25 years at leading technology companies like Intuit, Logitech, Trend Micro and ClearSlide. She oversees all of marketing and sales development for Chorus, including product marketing, demand generation and communications.

Chorus.ai, for example, offers a conversation intelligence platform that records, transcribes, and analyzes business conversations in real time to coach reps on how to become top performers.

 

Abhi Rathinavelu owns the product management of the Skylight Virtual Agent on support.microsoft.com, one of the largest AI-based chatbot implementations on the planet with over 4 million impressions monthly. 

We're going to discuss virtual agents at Microsoft and how they are being utilized. 

(2:05) What Abhi’s responsibilities are at Microsoft

(2:50) Microsoft’s view of AI

(6:20) From Microsoft’s POV, do small businesses resist deploy AI-based solutions?

(12:20) What type of bot Abhi oversees

(20:30) Mark explains how to use customer support bots to upsell or cross-sell

(23:45) Will there be an AI-powered Outlook Office Program?  

 

Abhi's Favorite AI Solution 

Dynamics 365 Virtual Agent 

 

Show links: 

Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

Abhi Rathinavelu  Bio: Business and Technical expertise as program/product manager building large scale online services and products for AI based Virtual Agent, Retail tech, e-Commerce and Unified communications. Passionate about product innovation that meets real need, enables customer acquisition, strengthens business strategy, and makes a difference for people/ businesses. 

 

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman

Larry Kim is CEO of Mobile Monkey and he's agreed to come on the show to discuss his favorite chatbot hacks. Sit back, take notes, and use his advice to execute your own campaigns. 

(1:50) Why did you move from advertising to chatbots?

(4:15) Larry’s favorite chatbot hacks

(9:50) The reciprocity hack

(13:20) How to take the reciprocity hack even further

(16:45) Larry’s view on email versus chatbots

(18:32) Are companies leaving email behind?

(23:12) Chat blasts tips and tricks

(27:45) ADD summary of interview

Quote: “In your chatbots, use the concept of reciprocal concessions to gain more sales”

Where can the audience find out more?

• Guest – Top 10 Facebook Chatbot Marketing Hacks https://www.youtube.com/watch?v=J3GJnZd_2SA&feature=youtu.be&submissionGuid=ee7b42c3-7095-45e4-b602-8ff8b7a37948
• Larry's company: http://Mobilemonkey.com

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman

Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

 

I bet you thought the Encyclopedia Britannica was dead. Well, you may be surprised to learn that it’s not. They have just come out with a revolutionary new AI Voice bot on Alexa and Google Skill called Guardians of History. 

Key points:

(1:20) what is Guardians of history?

(2:20) How does the app work on Alexa and Google Skill?

(4:55) How hard was it to move to a voice app from a set of encyclopedias?

(6:30) What challenges did you have setting up the app?

(8:34) How long did it take to build Guardians of History?

(9:25) What was the budget for the app?

(11:00) What was the go-to market strategy for Guardians of History app?

(12:15) Is there any in-app AI marketing to help make the app viral?

(14:58) How do you plan to monetize the app?

(18:20) What is your favorite AI Solution and why does it concern a goat?

 

Show links: 

Guardians of History (Ask Alexa or Google to open is up)

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

 

Marketing Quote: “Manufacture a Threat and you can sell its Solution”

If you’re a marketer and haven’t looked into AI, you may be at risk of losing your job in the next few years. In my discussion today with Katie King were going to talk about AI for marketers and how they should be looking to incorporate it in their marketing plans for the next year.

 

Show links: 

IN 100 words or less, what is your chatbot or AI Voice app and why?

CONCURED Where can the audience find out more?

Katie: Your listeners can have a 20% discount off my book Code AIMARKETING20 www.koganpage.com/AI-in-marketing

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

BIO

Katie King is a published Author, Keynote Speaker and Consultant on marketing, Artificial Intelligence (AI) and digital transformation: www.linkedin.com/in/katieeking Katie has over 30 years’ of consulting experience and has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange, Accenture, PA Consulting, Huawei, Arsenal Football Club and Harrods. She is the CEO of digital agency Zoodikers, and CEO of a boutique management consultancy AI in Marketing. Katie is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019: https://www.amazon.co.uk/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393 Katie has delivered two TEDx talks and is a frequent commentator on BBC TV and radio. She is also a regular speaker on the international conference circuit. Katie is a Group Chairperson for the UK PR industry trade body - https://www.prca.org.uk/about-us/boards-committees/pr-council

Find Mark Fidelman www.fanaticsmedia.com • @markfidelman Twitter and Instagram • @fanaticsmedia Twitter and Instagram • Facebook: www.facebook.com/fanaticsmedia• LinkedIn: http://www.linkedin.com/in/fidelmanOur Chat Bot: https://m.me/fanaticsmedia?ref=w6471331 

Kyle Gray Is a storytelling strategist. And in this episode, he’s going to discuss how consumers can take charge of the hero's journey and give us key points to use in developing your AI storytelling strategy.

(4:45) How to use storytelling in chatbots

(7:55) The power of letting the consumer control the hero's journey 

(12:45) The steps to successful storytelling

(14:45) AI storytelling in health and fitness 

(17:05) What do people struggle with when developing a story? 

(23:40) Mark's summary of the podcast 

Show links: 

• www.sellingwithstory.co on amazon
• www.storyengine.co 
• Explore the Fanatics Media chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

Marketing Quote: "AI is neither good nor evil. It's a tool. It's a technology for us to use." - Oren Etzioni

Bio:

Kyle Gray is an entrepreneur, story strategist and author who helps coaches, startups, and influencers use storytelling to better communicate their unique value, and create connection and trust with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman