AI Marketing

Josh Barkin is Founder of Janis.ai - he is on the show to set up expectations for conversational AI. 

Topics covered

• Mark and Josh get into IBM Watson technology and how Janus adds AI functionality to conversational AI. 
• Janis Focuses on Natural Language Processing (NLP) for small business. 
• Why Siri and Alexa don't work yet 
• How you can train bots to answer long-form questions 
• What Byron believes is a good AI bot
• The objections companies face when creating and deploying bots 

Show Links: 

www.janis.ai 

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

Josh's Bio

Co-founder of Janis.ai, an AI Assistant that has helped 1000's of marketers integrate Google AI into their customer experiences on Facebook to boost revenue, reduce support costs and delight customers 24x7

GigaOm CEO and Author of the Fourth Age, you won’t meet a bigger proponent of AI in business than Byron Reese.  He currently hosts the Voices in AI podcast. And it's our pleasure to have him on today to discuss why we shouldn’t fear artificial intelligence.

 (4:26) Why Stories are important 

(6:29) Will AI ever tell stories?

(9:15) Are humans machines? 

(14:30) Are businesses ready for AI? 

(18:02) AI at the cucumber farm 

(20:19) A true AI use case that brought 3X business 

(24:22) How can AI benefit marketers?

(33:10) Will AI steal marketing jobs? 

Show Links

https://www.pandorabots.com/mitsuku/

Mark – explore our chatbot on Facebook marketing.  https://m.me/fanaticsmedia?ref=w6471331

Marketing Quote: “You can’t sell anything if you can’t tell anything.” –Beth Comstock

Byron’s newest book “The Fourth Age: Smart Robots, Conscious Computers & The Future of Humanity” "You don’t have to have all the answers — even the experts don’t agree. But The Fourth Age successfully forces us to face just how thorny those questions are...entertaining and engaging...” - New York Times www.byronreese.com

Chris Penn Explains how AI will listen to your customers and create content for them... Automatically!  

(2:40) What are Elmo, Grover, Burt and Ernie in terms of Natural Language Generation (NLG) 

(4:45) What politician was mimicked on Twitter by a machine generation AI system? 

(7:50) Can Mark feed the AI system a Techcrunch writer and have the AI write an article? 

(8:45) When will be able to realize truly credible AI articles and Whitepapers? 

(11:50) Why it cost $0.44 to create 20,000 articles 

(16:11) What should marketers prepare for to prepare for the AI wave? 

(19:15) AI That listens to your customers then creates content for them  

(22:25) Chris Penn's favorite AI Solution 

Show links: 

http://www.MostValuablePages.com

http://www.AIForMarketersbook.com

Fanatics Bot: https://m.me/fanaticsmedia?ref=w6471331 

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman

Guest Bio:

Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

As you know I am a big fan of chatbots, so today we are going to talk with Amanda Robinson the Digital Gal who has built a Registration flow bot and follow up that I find remarkably simple but effective. She doesn’t use email, she chose chatbots to automate her business and life.

• Make your bot personal (13:32)  
• Don't build your bot "too big" (14:30) 
• Amanda's Registration flow bot (16:15)
• Email is not dead... yet!  (21:00)
• Where is the ROI? (22:15)
• What is Amanda's Favorite Chatbot? (24:15) 

Show links: 

Amanda's website: http://www.ThedigitalGal.com 

Amanda's course: https://thedigitalgal.com/facebook-ads-4-wk-group/ 

Fanatics Media bot: https://m.me/fanaticsmedia?ref=w6471331 

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman

Amanda Robinson BIO: Is the founder of The Digital Gal. She is the go-to resource for deep-diving into Facebook Ads, Messenger Marketing Chatbots, and Google Analytics. Her flair for analyzing marketing data is her superpower for creating effective campaigns to maximize marketing spend. She has been published by Social Media Examiner and is a Team Membership for their Membership Society of over 2,000 entrepreneurs. She is behind the 360 Marketing Squad Membership Community along with Mike Allton, Jenn Herman, and Stephanie Liu, and she runs a 4-week Facebook Ads Training Program with hundreds of business owners and entrepreneurs learning Facebook Ads from her.

Hi all, I wanted to explain why I started the AI Marketing podcast and what the purpose of the podcast will be going forward. I'm interested in your feedback, so please let me know what you think. 

Please subscribe if you haven't already. 

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman

Our Chat Bot: https://m.me/fanaticsmedia?ref=w6471331

Mari Smith is someone you should know if you’re using Facebook as a marketer. She is well renown as a Facebook guru and evangelist. That’s why I was very excited to discuss with her where Facebook is heading with AI and how we can all capitalize on it.

Listen in as we discuss: 

1. What is Facebook doing with chatbots and AI 

2. From an insider, why Facebook has been ignoring chatbots and why there is no chatbot roadmap 

3. Why adding Libra to chatbots is a massive game changer. 

4. Will Facebook integrate chatbots across Instagram, WhatsApp and Messenger? 

Guest – goto http://marismith.com/videokit

Mark – Test out our marketing and sales bot https://m.me/fanaticsmedia?ref=w6471331

Marketing Quote: Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin,

We've all seen that marketing has made a sharp turn towards more authentic human conversations. So how can AI coexist in that world and can it survive? 

My conversation with Bryan Kramer, inventor of the H2H (Human to Human) business philosophy and I discuss the pros and cons of AI in marketing and whether AI can survive in this new marketing world.

Learn Bryan's take on AI in leadership, small business and several other areas. You'll be surprised at Bryan's position and even more surprised on mine. Listen in to find out.   

Show Links: 

Guest www.bryankramer.com

My Chatbot: https://m.me/fanaticsmedia?ref=w6471331 

Replica social therapy app: https://play.google.com/store/apps/details?id=ai.replika.app&hl=en_US

Moodpath app health coaching app: https://mymoodpath.com/en/ 

Marketing Quote: The consumer is not a moron; she is your wife. David Ogilvy

Neal Schaffer is a man literally after my own heart as he loves the business of influencers and AI bots for sales and marketing purposes. In our discussion today, we’re going to talk marketing chatbots and how small businesses can take advantage of it.

Neal's Bio: 

Neal is the author of three books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success and this year I’ll be publishing my fourth book called “The Age of Influence,”

Pre-order Neal's book, the Age of Influence in August 2019 

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: http://www.linkedin.com/in/fidelman

The big knock on AI is that it isn’t capable of truly have a deep, meaningful conversation. I’d say we’re several years from that but it doesn’t mean you should have an AI marketing and sales strategy.

In my interview with Jack Kosakowski today, we are going to discuss Jack’s position that AI should monitor sales and marketing conversations using AI to analyze and act on those conversations.

"The easier we can make the jobs of the people on the front lines of monitoring and alert response, the better for everyone."

Conversational landing pages using AI: https://www.drift.com/

Reach out to Jack Kosakowski www.creationagency.com 

Find Mark Fidelman www.fanaticsmedia.com

• @markfidelman Twitter and Instagram 
• @fanaticsmedia Twitter and Instagram 
• Facebook: www.facebook.com/fanaticsmedia
• LinkedIn: www.linkedin.com/in/fidelman

Marketing Quote: “Manufacture a Threat and you can sell its Solution”

Mark Fidelman interviews Chase Diamond in a battle royale between Chatbots and Email. Which one is better for marketers and why? Don't miss this episode. 

Check out the Fanatics Media marketing and Sales bot: https://m.me/fanaticsmedia?ref=w6379177

Free Audit www.boundlesslabs.io make sure you let them know you heard about this offer on the AI Marketing podcast 

A Fanaticsmedia.com production