AI adoption doesn’t fail because people don’t want to use it — it fails because they don’t know how.

In this episode, Thea Dudley is joined by Shane Soule, President of ProTec Panel & Truss, to explore what actually helps teams adopt AI in a practical, sustainable way. They discuss why vague encouragement doesn’t work, how leaders can provide better structure and coaching, and why AI should be rolled out like any other business system — with training, examples, and accountability.

This conversation is packed with real-world insights for leaders who want their teams to feel confident using AI, not intimidated by it.

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