Join us on the AI in Marketing Podcast, where we explore the latest developments in the world of artificial intelligence. In today's episode, we discuss how Google is integrating AI capabilities into its search engine, Gmail, and shopping experiences, aiming to enhance user interactions whilst managing potential inaccuracies. We touch upon a recent controversy where the Chicago Sun-Times utilized AI to produce a flawed summer reading list, highlighting the tension between incorporating AI technologies and maintaining editorial integrity. We also cover Duolingo's backlash and social media wipeout following its decision to employ AI for hiring and performance reviews, leaving users questioning its AI-focused strategy. Further, we discuss Google's launch of Beam, an AI-driven, 3D video communication platform, aimed at simulating in-person interactions for remote collaboration. Lastly, we delve into Apple's struggle to advance Siri amidst the rise of sophisticated AI models like OpenAI's ChatGPT, indicating a rushed strategy and looming legal complications. Tune in to understand how AI is revolutionizing the marketing landscape.

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.