In this episode of the AI in Marketing podcast, hosted by Stan Berteloot, we explore the latest shifts in the digital landscape and how AI is reshaping everything from shopping to content creation. We begin with a look at the holiday season's shopping trends, where chatbots are expected to surpass traditional search engines in influencing purchasing decisions, leading to a surge in AI-driven traffic for retailers. This shift is prompting a move from SEO to GEO, with new strategies needed to cater to AI search methods.

Next, we delve into OpenAI's new web browser, Atlas, which integrates with ChatGPT to redefine browsing by prioritizing conversational interactions. Jasper's integration with Salesforce Marketing Cloud is also highlighted, offering marketers AI-powered content workflows to enhance campaign efficiency.

Alibaba's Qwen tool is revolutionizing research presentation by enabling users to transform reports into interactive web pages and podcasts. In mental health, a study from Georgia State University showcases AI's ability to detect depression in online writing with high accuracy.

We also examine

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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