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AI adoption is a top five priority for scaling companies in the west of Ireland, yet only 7% have embedded it organisation-wide.
With businesses forecasting 30% growth in 2026, there is a clear gap between ambition and execution.
In this episode, I unpack the latest Platform94 survey and explain why moving from piloting AI to embedding it is the step most organisations are struggling to take.
Want to go deeper on AI?
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Three AI brains. One answer.
Perplexity has launched Model Council, a feature that runs your question through three AI models at the same time, then uses a fourth model to synthesise the results and show where they agree and disagree.
In this episode, I explain how it works, why multi-model reasoning is a smarter way to use AI, and what it means for research, policy, and decision-making.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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The European Parliament has disabled built-in AI features on all staff devices due to data security and privacy concerns.
Writing assistants and summarisers were switched off after it emerged some tools were sending data to external cloud servers. Days later, Microsoft confirmed a Copilot bug that exposed confidential emails.
In this episode, I explain what happened and why AI governance, data sovereignty, and visibility matter more than ever.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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What if you could no longer tell whether the voice on the phone was real… or AI?
This week on AI SIX, I share my weekly Digital Download from Dublin FM’s Good Morning Dublin, where we unpack the newly released International AI Safety Report.
We discuss the growing gap between innovation and policy, the rise of AI-powered scams and voice cloning, the reality of deepfakes, and whether existing laws like the EU AI Act can truly be enforced.
The big question: Who is protecting us, and are we giving away too much human agency?
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Ireland has just launched its most ambitious Digital and AI Strategy ever, 90 actions, 5 pillars, and a bold plan to become a global AI leader.
But will it deliver?
In this episode, I break down what the new strategy really means for business, the public sector, and anyone working in Ireland today.
From fully digital public services by 2030, to a new AI Office of Ireland, a regulatory sandbox for startups, major supercomputing investment, and a national AI skilling platform — the ambition is clear.
The real question is implementation.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Anthropic’s Claude, Google’s Gemini, and xAI’s Grok are battling for the top spot on Chatbot Arena, the world’s most-watched AI leaderboard.
Now, prediction markets are letting people bet real money on which model will be number one by the end of the month.
In this episode of AI Six, I explain why these human-voted rankings matter, why the leaderboard is so volatile, and what it means for organisations choosing AI vendors.
The key takeaway? Do not choose based on brand. Check performance data, build flexibility into your strategy, and plan for rapid change.
The race is real. The smart move is resilience.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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OpenAI has launched OpenAI Frontier, an enterprise platform that treats AI agents like employees. They are onboarded, given permissions, assigned workflows, and reviewed on performance.
These agents plug directly into business systems such as CRMs, data warehouses, and support tools, executing tasks across finance, engineering, and operations. Fortune 500 companies are already embedding them into core workflows.
In this episode of AI Six, I explore what this means for leadership, governanc,e and accountability in a hybrid workforce of humans and AI agents.
The real question is not whether AI agents are coming. It is whether your organisation is ready to manage them.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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AI promised productivity. But what if it is quietly increasing your workload?
In this episode of AI Six, I unpack a major study from University of California Berkeley, featured in Harvard Business Review, which found that when employees were given AI tools, they worked faster, longer and took on more responsibility. Not because they were told to. Because they could.
The researchers call it workload creep. AI did not reduce work. It intensified it.
I also explore related findings from Harvard Business School on public attitudes to automation and why human connection still matters.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
The UK Government built an AI tool that saved £9 million in one year.
After delivering a five-day AI and SEO executive programme in London, with guest speakers including Simon Baugh, I’m sharing the five biggest lessons that apply to anyone trying to stay visible when AI is now the middleman between you and your audience.
If you care about visibility in the age of AI search, this episode is essential listening.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
What if your customers are finding answers but never clicking your website?
In today's episode, I’m sharing my interview from Dublin FM’s Good Morning Dublin, where I unpack the rise of zero-click search and what it means for your business.
With Google AI Overviews and tools like ChatGPT delivering answers instantly, search behaviour is changing fast, and 20% of answers are already coming from AI tools.
But here’s my message: this isn’t a crisis, it’s a golden opportunity.
If you optimise properly, create content around real customer questions, and position your business to be cited in large language models, you can become a first mover in the AI search era.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: