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Have you ever wished ChatGPT could be more tailored to your needs? Maybe you want it to generate content in your brand’s tone of voice, answer customer FAQs, or even help streamline your workflow. Well, now you can.

In this episode, I explain how to create a Custom ChatGPT to match your brand’s voice, streamline your workflow, and automate key tasks. 

 Tune in for a step-by-step guide on setting up your own Custom ChatGPT and real-world use cases for marketers, social media managers, and more. 

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Have you noticed how much time you spend writing content briefs, crafting social media posts, or analysing marketing data? What if there was an AI assistant already built into the tools you use everyday that could transform your workflow?

Today's episode is all about why Microsoft Copilot is quickly becoming a marketer's best AI friend.

What is it? What makes it particularly valuable for marketers?

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Ireland’s Revenue Commissioners are using AI to improve compliance, streamline services, and ensure every euro is accounted for. In a system where accuracy and trust are critical, AI is helping to reduce errors, detect non-compliance, and make tax administration more efficient than ever. 

When I listened to an interview with John Barron, Assistant Secretary and CIO of the Revenue Commissioners, to discuss how Revenue is leading digital transformation in Ireland’s public sector, I knew I wanted to share my takeaways on this podcast.

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In a world where TikTok is king, Instagram prioritises Reels, YouTube has Shorts, LinkedIn and X have introduced video feeds on mobile, and even Google now features a dedicated "Short Videos" tab in search results, one thing is clear: short-form video isn't just trending—it's essential for digital survival. But who has time to create all this content?

Today's episode is all about AI for video editing and why Opus Clips has become my secret weapon in the short-form video revolution.

If you're a marketer or content creator struggling to keep up with the demand for video content, Opus Clips is a game-changer. 

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Imagine waking up to find a video of yourself saying things you never said, endorsing products you've never used, or making statements that could destroy your reputation—all created by AI without your knowledge or consent. 

While AI offers creative possibilities, it also presents major ethical concerns. Imagine your CEO delivering a fake video statement, or your brand being falsely associated with content you never approved. 

Irish MEP Maria Walsh, who has been leading efforts to combat deepfakes at a European level, and a victim of deepfakes herself, recently spoke out about her proposals to criminalise AI for bad. 

According to Deeptrace Labs, the number of deepfake videos online doubled in just seven months last year, with 96% being pornographic content. But increasingly, we're seeing deepfakes targeting businesses and brands.

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In this episode, we dive into the evolving world of artificial intelligence with Dr Susan Leavy, a lecturer at University College Dublin and a researcher with the Insight Centre for Data Analytics. 

As one of Ireland’s nominees on the Global Partnership for AI and a member of the newly formed AI Advisory Council, Susan shares her insights on the rapid acceleration of AI, the challenges of governance, and the role of ethics in shaping responsible AI use.

We explore the impact of AI on the workforce, the risks of over-reliance on technology, and the importance of education in mitigating those risks. 

Is AI really taking our jobs? How can we ensure AI serves society without compromising fundamental rights? 

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What if I told you that the next viral story you see online could be completely fake—created by AI, spreading like wildfire, and designed to manipulate public opinion? AI-generated misinformation is already infiltrating social media, blurring the line between fact and fiction. 

In this episode, I’m breaking down how AI is fuelling the misinformation crisis, the dangers it poses, and what we can do about it.

If we thought we had a problem with fake news before, well we have a big problem now with fake news created by AI.

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I  read a Forbes article last week and it stopped me in my tracks! 

But Google revealed that its groundbreaking AI Co-Scientist, designed to accelerate scientific breakthroughs, well did something groundbreaking! 

In an early test, the system solved a scientific puzzle in just two days—something that had baffled researchers for over a decade.

In today’s episode, I’m discussing Google’s AI co-scientist.

We know that AI technology is effectively super-computers that can think, reason, produce ideas, and solve problems faster than humans. 

This tool is not meant to replace human scientists but to collaborate with them, enhancing the speed and efficiency of scientific discovery. Hence, it’s called ‘Co-Scientist’.

But will this revolutionise science?

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What do Europeans think about AI? A new study by the European Commission reveals many interesting insights into how different European countries are adopting AI and how we feel about this technological revolution. From the future of work, to the new skills we need in the Age of AI and AI regulation and the role of the EU. 

In today’s episode, I’m discussing AI adoption across Europe. While businesses are investing heavily in AI, the general public remains divided. Let’s explore the data and its implications.

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With AI models like Open AI’s ChatGPT, Google’s Gemini, X’s Grok, and Meta’s Llama, dominating tech and marketing headlines, Claude AI has emerged as a serious competitor. 

This episode is dedicated to Claude AI, Anthropic’s response to ChatGPT. 

Now if you haven’t already tried Claude, then this is your sign to! 

The company says their AI tool has been “trained to be safe, accurate, and secure to help you do your best work.”

So what makes Claude AI different?

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