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You might be familiar with the term ‘AI slop’. But a new study from SEO firm Graphite found that just over half (52%) of new online articles are now generated by AI, based on the analysis of 65,000 URLs published between January 2020 and May 2025. 

Let’s define ‘AI slop’. It refers to low-effort, poor-quality, mass-produced digital content created using Gen AI. It's generally perceived as lacking deeper meaning, originality, or accuracy, and is often generated quickly

This, as you will appreciate, spiked after ChatGPT launched in November 2022, but since May 2024, growth has plateaued and human and AI-generated content now consistently run neck-and-neck in monthly output.

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I decided to go a bit deeper into OpenAI’s OpenDev day conference and I'm handing over this week’s long-listen episode to it. 

So using my trusted Notebook LM tool, here’s the key takeaways from OpenDev 2025. 

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I have some news to share with you today, and it's about this podcast you're listening to right now.

AI SIX was recognised at the 2025 Media Literacy Ireland Awards in the Best General Media Literacy Initiative category. We didn't win (trust me the standard was super high) but being shortlisted alongside other incredible projects doing important work across Ireland is something I'm genuinely proud of.

The awards are supported by Coimisiún na Meán, which is Ireland's media regulator. The goal is to recognise work that helps people develop the skills they need to navigate media - to make informed choices about the content they consume, create, and share. Understanding what you're seeing, where it comes from, and how to think critically about it.

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California just made history. It has become the first US state to pass comprehensive safety laws around AI chatbots, particularly ones designed to be companions, advisers, or friends. 

The law is called Senate Bill 243, and Governor Gavin Newsom signed it in October 2025. It comes into effect January 1st, 2026. So, what will the law do around Chatbots and how does it compare to the EU AI Act regulations? I explore this in today's show. 

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There's a new study out from the Reuters Institute that makes for interesting reading. It's called the Generative AI and News 2025, and it surveyed thousands of people across six countries to understand how we're actually using AI and what we think about AI-generated news.

The findings are not surprising in some ways, as respondents talk about the importance of trust, transparency, and what happens when technology moves faster than our readiness as news consumers.

As a former journalist and as somebody who works with radio stations on digital news, I'm always keen to review the latest research, and Reuters Institute along with the University of Oxford do a great job in this field. 

Want to go deeper on AI? 

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One of the world's largest consulting firms got caught doing something that should make anyone using AI tools pay attention. Deloitte Australia agreed to refund part of a $440,000 government contract after admitting they used AI to write a report that hallucinated and made things up.

It’s worth taking stock of this story as it’s likely consultants are going to be under even more scrutiny. While AI is a valuable tool, verifying output is key, and also deciding what you use AI for. 

More importantly, having an AI Policy that provides guardrails for staff and the company’s reputation, as well as setting standards of use internally. Transparency is also important with your client. 

Want to go deeper on AI? 

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This week's long-listen features my brother Mike!

A career creative, Mike works in advertising, and we talk about how AI is changing our professions. Also, find out how my brother sparked my competitive edge from a very young age! 

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If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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OpenAI just held its annual DevDay conference, and this year's event wasn't just about new models; it was about a fundamental shift in how OpenAI intends to position itself. The AI race for attention has just ramped up, and in today's show, we find out why.

I share a clip from Sam Altman on stage at OpenDev in San Francisco, and I take you through the major announcements that we should all take note of.

Want to go deeper on AI? 

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Think With Google has a fascinating study on the mindset required to win in the AI Age. 

The research highlights three key mindsets around how we are responding to AI.

1. Fear of Missing Out (FOMO)
2. Fear of Messing Up (FOMU)
3. The winning mindset: Focus on Maximising Advantages (FOMA)

Google researchers Pablo Perez and Maxwell Minckler conducted extensive research across Europe, the Middle East, and Africa to understand how marketers are really adopting AI. 

The research was analysed by language experts and business strategists, comprising 3,000 hours and 2,500 pages of interview transcripts.

Need More Support?

If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners.

https://publicsectormarketingpros.com

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For today’s long-listen on AI SIX I’m coming to bringing you back to Las Vegas. My guest is Kerry Shearer – known as The Livestream Expert. 

Kerry has built a reputation for helping organisations and creators connect with audiences in real time through video, livestreaming and mobile storytelling. 

We sat down during a break from the 3CMA conference to talk about where livestreaming is heading, how the AI tools are changing our content creation work, and what it all means for communicators. 

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.