AI SIX Podcast

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I was in LA for Adobe MAX last week but within 24 hours I was on an Aer Lingus flight home to say a final farewell to my life-long friend Mairead who passed away suddenly. 

So let’s dedicate this episode to her and to our beautiful friendship that I will deeply miss. No AI partner or conversation will ever come close to the moments we had.

But I took at a look back at their keynotes on YouTube and picked out 7 updates worth noting. 

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If you’ve been hiding under a rock in the last months then you might have missed the continuing job loss announcements on news feeds. LinkedIn, Amazon, Meta, and Microsoft. 

The announcements keep coming and the real lives of real employees are being badly affected.I think it’s time we took stock of where we are at and the reality of how we need to pivot to protect our careers. 

The CEO of Southeast Asia’s largest bank has publicly said her own role is at risk from AI. Whether or not that is literally true, it signals a cultural shift in how leaders frame automation and accountability.

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I’m looking at my to-do list and I would love to delegate much of it to my assistant. I’m sure you often have this feeling too!

Well, what if your AI didn’t just understand your words, but knew how you worked? How your team writes reports, formats reports, or sends follow-up emails. That’s the idea behind Claude Skills, a new feature from Anthropic that makes Claude feel less like a chatbot and more like a capable colleague.

Claude Skills are essentially folders filled with instructions, scripts, and resources. When you start a task, Claude can load the right folder to deliver a result that matches your process, tone, and structure. It’s a shift from “ask and answer” to “understand and execute.”

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In this episode of AI Six, I explore one of the most exciting new trends in artificial intelligence, vibe coding.

Forget writing lines of code. Vibe coding is all about describing your idea, tone, and intention, and letting AI build it for you. From apps and websites to digital dashboards, tools like Lovable, Replit Agent, and Bolt.new are empowering communicators and creators to move from brief to build in minutes.

I explain how this shift from prompts to products gives storytellers and marketers a creative edge, breaking down how to start your own vibe coding project and when to bring in technical support. 

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OpenAI’s Atlas is shaking up the internet, not as another browser, but as the first AI-native browsing experience. With ChatGPT built directly into its core, Atlas lets you summarise articles, ask contextual questions, and even automate tasks like shopping or trip planning through its powerful Agent Mode.

Tech experts are calling it a “seismic shift” that could challenge Google’s dominance in search and browsing. While fans love its convenience and memory features, skeptics worry about AI overreach and new “filter bubbles.”

In this episode, I unpack what makes Atlas revolutionary, what early users are saying, and how it could redefine how we explore and interact with the web.

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Today's episode features my brother Mike! A career graphic designer and creative director, Mike was the first person to read my new book AI Playbook, cover to cover. 

He text me chapter reviews with his thoughts right after reading, and so I thought we should get his take on the book and AI.

You also find out how Mike shaped my competitive streak! 

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Think With Google has a fascinating study on the mindset required to win in the AI Age. 

The research highlights three key mindsets around how we are responding to AI.

1. Fear of Missing Out (FOMO)
2. Fear of Messing Up (FOMU)
3. The winning mindset: Focus on Maximising Advantages (FOMA)

Google researchers Pablo Perez and Maxwell Minckler conducted extensive research across Europe, the Middle East, and Africa to understand how marketers are really adopting AI. 

The research reviewed by language experts and business strategists, analysed 3,000 hours of analysis and 2,500 pages of interview transcripts.

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The Apply AI Strategy is the EU’s latest plan to boost the adoption of artificial intelligence technologies across both industry and the public sector, with the singular goal of driving competitiveness and strengthening European technological sovereignty. 

The move is a direct response to concerns about lagging AI use: as of 2024, only about 13% of European businesses have adopted AI, despite a strong industrial base and active startup scene. The strategy is supported by €1 billion in funding and reinforces Europe’s intention of being “an AI Continent”.

The European Commission calls for an “AI first” approach, embedding AI across both industry and public sector.

The European Commission’s Apply AI Strategy launches flagship initiatives across major sectors with €1 billion in funding to boost AI adoption and competitiveness. 

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OpenAI wants to treat its adult users like adults. 

In a highly controversial X Post, Sam Altman said starting in December 2025, ChatGPT's content restrictions on sexual and erotic material will be relaxed as part of OpenAI’s philosophy to "treat adult users like adults." 

The implications of this move are widespread and it remains to be seen if regulators can do anything about it. OpenAI said in August they had taken steps to safeguard users who were vulnerable from a mental health perspective. OpenAI reiterates that explicit content for minors remains strictly prohibited, and the policy update only applies to adults who complete verification processes.

OpenAI is not the first company to allow its AI to generate erotica. Elon Musk’s xAI has already launched sexually explicit chatbots on its Grok platform. Grok introduced "companion" avatars, such as "Ani," specifically designed with sexually explicit and flirtatious personas. 

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The 2025 AI Marketing Industry Report from the team at Social Media Examiner makes for interesting reading. They surveyed 735 marketers to understand how artificial intelligence is transforming marketing practices. 

This second annual study reveals significant momentum in AI adoption and provides insights into current usage patterns, benefits, concerns, and future plans

Want to go deeper on AI? 

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