AI SIX Podcast

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As we approach the end of 2025, many employers are considering what job moves they are making next year. We know this year was the year of lay-offs and hire freezes. And AI, in many cases, was getting the blame. 

So in today’s episode, I’m asking, what does the future of work (as in right now) look like?

We've all been there - convinced we'd never need something, until suddenly we can't imagine working without it. That's the reality millions of people are facing with AI today.

Let’s talk about what's actually coming - the real data on how AI is reshaping the world of work.

Want to go deeper on AI? 

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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Curious how AI is reshaping the way we work and communicate? 

In this episode, I join Philip Weiss on The #ZNL Podcast to explore how AI is transforming marketing, communications, and knowledge work. 

I share practical insights on implementing AI, building domain-specific assistants, and navigating ethics, governance, and risk. We also discuss AI hype vs. reality, essential skills for communicators, and the opportunities and challenges ahead in a rapidly evolving AI landscape. 

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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The McKinsey 2025 AI report reveals that AI is no longer just a trend; it’s transforming organisations at their core. 

In this episode, I explore how generative and agentic AI are moving from pilots to central strategy tools, why only a small group of “AI high performers” are scaling AI enterprise-wide, and how culture, governance, and workflow redesign are key to unlocking real business impact.

Learn what separates the AI leaders from the rest and why the era of experimental AI is giving way to measurable transformation.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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If you’re building AI assistants, one question is critical: Have you tried to break them? 

In this episode, I explore red-teaming, the practice of testing AI systems with adversarial scenarios to uncover vulnerabilities, biases, or unsafe behaviours before real users do.

Learn why red-teaming matters for security, trust, compliance, and continuous improvement, and discover six practical steps to test your ChatGPT-based assistant.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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ChatGPT is piloting Group Chats, a new feature that lets people and AI collaborate in the same conversation. 

In this episode, I explore how Group Chats work, who can join, and how they can help plan projects, brainstorm ideas, generate content, and keep everyone on the same page.

Currently piloted in select countries on Web, iOS, and Android, this feature shows how AI is evolving to support real-time teamwork and smarter collaboration.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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The NHS has completed one of the world’s largest healthcare AI trials, with Microsoft 365 Copilot delivering an average 43 minutes saved per worker per day across 90 organisations. When scaled, that’s up to 400,000 staff hours saved monthly, redirected straight into frontline patient care.

In this episode, I break down how Copilot is transforming daily work, summarising millions of emails, speeding up documentation, automating HR and FOI requests, and boosting productivity by 2.7% across acute trusts.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Everyone wants to “do AI,” but few can explain why. In this episode, I explain why defining your purpose is the foundation of any successful AI strategy.

I share my own AI 'why' to build expertise, stay relevant in marketing and communications, create AI-first products, and guide you through the key questions to uncover yours. From data and workflows to culture, governance, and capability, your ‘why’ will shape every decision you make.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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In this episode, I sit down with John Rood, founder of Proceptual, to explore the vital role of AI governance in today’s organizations. We discuss how companies can manage risk, navigate regulations like the EU AI Act, and implement governance frameworks that ensure AI is used responsibly and effectively. John explains the challenges of shadow AI, the importance of AI literacy across all levels, and how fostering a culture of experimentation and continual improvement can help organizations get the most from AI while staying compliant.

Whether you’re a startup, mid-market company, or large enterprise, this episode provides practical insights on aligning AI with organizational goals, creating accountable processes, and embedding governance into everyday operations.

Learn more about John Rood and Proceptual: 

https://proceptual.com/

https://www.linkedin.com/in/ johnrood1/

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

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Perplexity has shared its 42-page internal productivity playbook, revealing how its team actually uses AI in their daily work. In this episode, I break down the highlights and key takeaways.

You’ll discover how Perplexity staff use AI to cut distractions, enhance their skills, and produce high-quality results through clear, practical workflows. It’s a simple, structured approach that focuses on habits, not hype.

Tune in to learn how you can apply the same principles to make AI a real partner in your productivity.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector. 

Send us Fan Mail

Feeling like you’re falling behind with AI? You’re not alone. In this episode, I break down the three biggest reasons people don’t learn AI  and how to overcome them.

Here’s what I cover:

• “I don’t have time.” You don’t need a course — you need a habit. Learn how a simple 5-minute daily AI routine can build momentum fast.
•  “I don’t know how to create leverage.” I’ll show you how to give AI real jobs in your workflow so it saves time and multiplies results.
•  “It’s moving too fast.” I’ll help you find focus, build consistency, and turn overwhelm into progress.

By the end of this episode, you’ll have a simple 7-day plan to start using AI effectively, no big learning curve required.

Want to go deeper on AI? 

📖 Buy AI Playbook

📩 Get my weekly LinkedIn newsletter, Human in the Loop. 

🎓 Level up with the CPD Accredited AI Playbook Diploma

 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.