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AI detectors are increasingly unreliable. As generative AI becomes more natural and nuanced, these tools struggle with false positives and false negatives, sometimes flagging human work as AI, and missing AI entirely.
In this episode, I explore why detectors are breaking down, how non-native speakers are disproportionately affected, and why the real solution may be moving from a culture of detection to one of disclosure instead.
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There’s a lot of hype around AI agents and background automation, but what can ChatGPT actually automate for you right now?
In this episode, I break down the real differences between the Free, Plus and Pro plans, what each tier can (and can’t) do, and when an upgrade genuinely makes sense. From simple reminders and weekly briefs to high-volume content workflows, this is a practical guide to using ChatGPT for smart, realistic automation, without the hype.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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The European Union has pressed pause on some of its toughest AI regulations, delaying key “high-risk” obligations until late 2027 as part of a new Digital Omnibus package.
In this episode, I unpack what this means for businesses, innovators and citizens, the push for simplification over red tape, and the controversial shifts around data use and consent. Is this a necessary reset to stay competitive, or a risk to ethical AI safeguards?
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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At my last GP appointment, an AI medical scribe called Heidi was quietly at work in the background, listening and turning the consultation into structured clinical notes. I asked my Instagram followers how they feel about this, and the results were split: 75% were happy for AI to handle transcription and follow-ups, while 25% were firmly against it.
In this episode, I explore why clinicians are turning to tools like Heidi to reduce burnout and improve documentation, and why some patients remain uneasy about privacy, accuracy and the potential impact on the doctor-patient relationship. Would you be comfortable with AI in the room with your GP?
Want to go deeper on AI?
📖 Buy AI Playbook
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🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Adobe has agreed to acquire SEMrush for $1.9bn, signalling a major shift in digital marketing. As SEMrush pivots from traditional SEO to Generative Engine Optimisation (GEO), this move positions Adobe to help brands stay visible in AI-powered search tools like ChatGPT, Gemini and Perplexity.
In this episode, I break down what the deal means, why GEO matters now more than ever, and why brands and agencies must act fast to stay discoverable in the age of AI.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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I chat with David Keane, CEO of Southern Cross AI (SCX.AI), about how Australia is building sovereign AI through Project Magpie, a fine-tuned AI model designed for local culture, law, and context. David shares his insights on trust, governance, energy-efficient AI infrastructure, and the future of agentic apps, voice agents, and multimodal AI.
If you’re curious about how AI can empower businesses, government, and everyday users while keeping data secure, this episode is for you.
Learn more about David Keane and SCX.AI:
https://www.linkedin.com/in/dakeane/
https://www.scx.ai/
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
Google’s Gemini 3 promises to be their smartest AI yet but is it really a game-changer?
In this episode, I dive into its multimodal capabilities, agentic workflows, and how it can handle text, images, video and code all in one go.
I explore how Gemini 3 could transform marketing, communications, content creation and internal workflows, while also breaking down the safety features and what responsible use looks like.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Why do AI models make things up?
In this episode, I explain why Large Language Models “hallucinate” and confidently give wrong answers. Using OpenAI’s latest research, I break down what causes these errors, why rare facts are tricky, and how we can make AI more reliable.
If you want to understand AI’s mistakes and how to use it safely, this episode is for you.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Send us Fan Mail
The world’s first AI-driven cyberattack has happened, and it’s changing everything. In this episode, I break down how a state-linked actor used an AI coding assistant to run a multi-stage espionage campaign almost entirely on its own, scanning, exploiting, stealing data, all at machine speed.
I explain what “agentic AI” really means, why this attack has experts alarmed, and what it tells us about the future of AI in cybersecurity. If you think AI is just a tool for humans, this episode will make you think again.
Tune in and discover how AI is no longer just assisting hackers, it’s becoming the hacker.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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In this episode, I’m sharing five real AI case studies from local councils across the UK that prove local government is more innovative than people think. From AI-generated Easy-Read documents and flood prediction tools to automated contact centres, regional AI job creation and Copilot at scale, these examples show what’s possible with the right approach.
Each case study reinforces something I believe strongly: AI only works when it’s built on good data, clear governance and a willingness to iterate.
If you’re looking for inspiration to start your own AI project, this episode will give you practical ideas you can adapt straight away.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: