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AI is changing everything—from how we work to how we relate across generations. In this episode, we explore the Three Layers of the Generational AI Divide:

1. Mindsets – Digital natives vs. digital migrants
2. Skillsets – Uneven AI literacy
3. Power & Culture – Who leads, and who experiments

Learn how to bridge these gaps with psychological safety, reverse mentoring, and tailored training—so your team doesn’t fall behind.

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OpenAI has unveiled “OpenAI for Countries,” a bold new initiative to help nations build their own AI infrastructure—customising tools like ChatGPT for local languages, cultures, and public services. Backed by the $500B U.S. Stargate Project, it promises government partnerships, shared funding, and national AI start-up support.

But with questions around data sovereignty and U.S. influence, will countries sign on? 

Tune in for a fast, six-minute breakdown of what this means for marketers, governments, and the future of AI diplomacy. 

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Meta is stepping out of the social media spotlight and into the lab.

In this episode, I explore UMA – the Universal Model for Atoms, Meta’s groundbreaking new AI model designed to transform scientific research. Built using 6 billion compute hours and 100 million quantum calculations, UMA is poised to accelerate breakthroughs in drug discovery, materials science, and energy tech – 10,000x faster than traditional methods.

Why is Meta venturing into science? What does this mean for the future of AI – and for researchers worldwide? Hear directly from Mark Zuckerberg at Stripe Sessions, plus insights from Meta’s FAIR team and scientists on the frontlines of this shift.

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Imagine if you could cut your content creation time in half, run smarter campaigns with confidence, and finally take control of your comms strategy without adding more hours to your week.

It’s not a pipe dream. It’s possible. And it’s exactly what I created the Public Sector Marketing Accelerator to help you do.

I’m Joanne Sweeney, founder of Public Sector Marketing Institute, and welcome back to AI Six, the podcast where I demystify AI for marketing, media, and public sector communications.

In this episode, I’m pulling back the curtain on my brand-new 12-month membership programme, the Public Sector Marketing Accelerator, designed for comms and marketing pros who work in government, public bodies, NGOs, state agencies, and councils.

If you’re tired of the firefighting. If you want structure, results, and a strategy that works in the AI age, this episode is for you.

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What does AI leadership really look like in 2025? In this episode, award-winning CIO Richard Corbridge shares his insights from a career across healthcare, retail, and government—now leading digital at Segro.

We explore the rise of Shadow AI, why explainability and governance are non-negotiable, and how to inspire teams to embrace AI safely. Richard also shares powerful real-world use cases—from saving lives with AI in the public sector to using natural language tools across global teams.

If you’re curious about AI strategy, risk, and real impact—this one’s for you.

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“A threat to democracy” — that’s how Ireland’s Minister for Media described disinformation as the government rolled out its National Counter Disinformation Strategy in April 2025.

In this episode, I break down what this new strategy means in the context of AI, why it matters to marketers and media professionals, and how it aims to balance truth and freedom of expression.

You’ll also hear about RTÉ’s new "Clarity" initiative aimed at tackling misinformation, and why Ireland’s approach might be a roadmap for other countries grappling with similar challenges.

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Is your AI being too nice?

In this episode, I unpack the recent backlash against OpenAI after an update reportedly turned ChatGPT into a sycophantic yes-man—agreeing with everything from quitting your job to harming animals. Following user complaints, OpenAI rolled back the update and admitted the model had become “overly supportive [and] disingenuous.”

 If you’re using AI in your work—or plan to—you need to hear this. 

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In 2025, AI is doing more than automating tasks—it’s helping people live better lives. 

In this episode, I break down a new Harvard Business Review study revealing how real users are turning to AI for emotional support, life organisation, learning, and even self-discovery.

Don’t miss this snapshot of how AI is evolving in everyday life.

Want to go deeper on AI? 

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In this timely episode, I’m giving you a high-level overview of newly published AI guidelines for public sector staff in Ireland. Developed by the Department of Public Expenditure, NDP Delivery and Reform, this guidance is a proactive step towards safe, ethical, and effective AI use across government services.

Tune in to hear what the guidelines cover—from decision frameworks and lifecycle tools to real-world use cases like AI-powered heart scans and smarter tax query handling. I also highlight the strong emphasis on data protection, human oversight, and risk management—essential for building public trust.

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This is a story about a business deciding to be AI-first. Before adopting its AI-driven approach, Duolingo, the language learning platform, had developed its first 100 language courses over a period of about 12 years. 

In the past year alone, it launched 148 new language courses using AI, which would have taken over a decade with human teams.

But Duolingo’s move mirrors a wider trend in tech, with companies like Shopify also adopting “AI-first” strategies.

The World Economic Forum predicts that AI will transform 23% of jobs in the next five years, making Duolingo’s approach a case study for broader workforce and business model changes in the digital economy.

Want to go deeper on AI? 

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