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If you’re still experimenting with AI, I need to be honest with you: 2026 is not the year for experiments. It’s the year for systems.
The gap between organisations that are systematically using AI and those that are still dabbling. It’s widening. Fast.
So today I want to give you a framework for thinking about your 2026 AI strategy. A practical way to figure out where you are, where you need to be, and how to get there.
Want to go deeper on AI?
📖 Buy AI Playbook
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📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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2025 was the year AI stopped being hype and became a hard reality.
In this special long-listen episode of AI SIX, I look back at the defining moments, breakthroughs, and course corrections that shaped AI over the past year, from the DeepSeek shockwave and the arrival of real AI regulation, to vibe coding, autonomous agents, model wars, and the rapid rise of AI video.
Drawing on nearly 270 episodes and a year spent training organisations across sectors, this episode unpacks what truly mattered in AI in 2025 and what it all means as we head into 2026.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Google’s new Antigravity platform marks a major leap into agentic AI.
In this episode, I explore how Antigravity goes beyond AI assistants to act like a true digital employee, writing code, testing it in a live browser, fixing bugs, and presenting reviewable work.
I unpack what makes it different, why it matters even if you’re not a developer, and how it signals the next stage of AI maturity where humans shift from doing the work to overseeing it.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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It’s Christmas Day, and you’re full, cosy, and looking for something fun to do.
In this episode, I share four free, laugh-out-loud ways to use AI today, from festive photo glow-ups and Santa voice messages to chaotic Christmas stories and personalised AI songs.
Guaranteed fun, zero tech stress.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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TIME Magazine has named its 2025 Person of the Year, and it’s not a single person but the Architects of AI.
In this episode, I unpack why eight tech leaders behind today’s most powerful AI systems made the cover, what their influence means for the future, and why understanding who is building AI matters more than ever.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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What is the real value of AI Agents?
2025 was supposed to be the year of AI agents. You've probably heard the pitch: autonomous assistants that book your travel, manage your calendar, and run your business while you sleep.
But here's the thing: until now, we've had a lot of hype and very little data. We didn't actually know how people were using AI agents in the real world.
So today I want to break down what this study tells us, and why it matters for how you should be thinking about AI in 2026.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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Are we finally at the point where we can use AI to generate images for marketing and comms? Not just for fun, not just for messing about, but for actual professional use?
That's the question I want to answer today, because OpenAI has gifted us a significant update to ChatGPT's image capabilities (it dropped on December 16th). It's called GPT Image 1.5, and it's worth paying attention to.
I'll give you a prompt to test yourself, and then we'll tackle the big question everyone asks me in training: who actually owns these images?
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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This week’s long-listen is taken from my final free webinar of the year. It’s packed full of value as I share where you should be spending your marketing and communications focus next year. And of course, it’s powered by AI!
You can also grab the slides and the video recording here.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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The battle of the AI Goliaths continues. Last week OpenAI released their latest model, ChatGPT-5.2. With 1 billion users, it’s the largest and longest-running AI Large Language Model in the world.
GPT‑5.2 started rolling out on 11 December 2025 to paid ChatGPT plans (Plus, Pro, Business, Enterprise) and is also live in the API for developers. Rollout is gradual, and GPT‑5.1 will remain available for a few months as a “legacy” option before being retired.
Over time, OpenAI has stated that free‑tier users should also get some level of access, but with more limited usage.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
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OpenAI’s first “State of Enterprise AI” report is essentially a snapshot of how over 1 million workplace accounts are actually using tools like ChatGPT at scale, showing rapid adoption, modest but real daily time savings, and a big shift in what kinds of work people can do.
This OpenAI study reveals how AI is being deployed inside organisations today, and it has four key findings.
Want to go deeper on AI?
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop.
🎓 Level up with the CPD Accredited AI Playbook Diploma
📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
From the publisher's feed
Introducing the AI SIX Podcast: Learn AI on the Go
Artificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m…
What Is the AI SIX Podcast?
The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.
Why Six Minutes?
Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.
What to Expect
Here’s what the podcast includes:
Who Is This Podcast For?
This podcast is ideal for marketing professionals who want to: