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AI Strategy x Marketing Disruption, with Lisa Cole | Sponsored by Adverity
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
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By Alexander Sofronas
5
4141 ratings
This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today.
In this episode, Alex Sofronas is joined by Lisa Cole, CMO of a global B2B marketing managed services firm, to discuss her career journey and the role of AI in marketing. They explore measurement frameworks, the convergence of B2B and B2C marketing strategies, and common pitfalls in B2B marketing. Additionally, they delve into the future impact of AI on marketing workflows and the importance of sustainable growth strategies.
Watch this episode on YouTube!
Follow Marketing x Analytics!
X | LinkedIn
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
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