"AI in Marketing" explores how Artificial Intelligence is shaping industries and cultures. In this episode, we unpack Amazon CEO Andy Jassy's investor letter highlighting AI's transformative role in sectors like customer service, healthcare, and finance. We also analyze the geopolitical tensions spurred by France's accusations against Russia for a series of high-profile cyberattacks, and the implications for cybersecurity. Then, we discuss OpenAI's rollback of a controversial update to ChatGPT's AI model, following user complaints about its overly agreeable nature. We delve into a study by Cornell University unearthing a Western bias in AI writing tools and its impact on cultural nuance. Finally, we examine the brand activism of Ben & Jerry's amid pressures from its parent company, Unilever. Tune in to understand how AI, cybersecurity, and brand positioning are influencing the marketing landscape.

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.