AI Visibility Podcast with Jason T Wade of BackTier

Welcome to today’s podcast! If you're a business owner or marketer, you’ve probably heard the term “Local SEO” before. For a while, it was the go-to strategy for getting your business found online. You’d optimize your website for a specific city or service area, list your business’s name, address, and phone number (NAP), maybe build a few backlinks, and wait for the magic to happen. The goal was simple: get noticed by Google and drive traffic to your site.

But, let’s face it — that playbook is no longer enough. In 2025, the world of local search has evolved, and traditional SEO strategies are quickly becoming outdated. What we’re seeing now is something faster, smarter, and powered by AI. Enter **Generative Engine Optimization**, or GEO.

So why is traditional local SEO on its way out, and what exactly is GEO? And more importantly, how can your business use GEO to dominate search results without waiting months or spending thousands of dollars on SEO agencies?

Let’s talk about why traditional Local SEO doesn’t work anymore.

The digital landscape has changed. For years, Google was the gatekeeper to online visibility. If you optimized your site for Google, you were golden. But today, consumers aren’t just using Google. They’re searching on platforms like ChatGPT, Apple Maps, Yelp, Instagram, Reddit, and TikTok. Yes, Google is still massive, but it’s no longer the only place people go to find information. The search game has shifted, and your local SEO efforts need to adapt to that.

Another thing that’s changed is how quickly content needs to appear online. Old-school SEO took time. Google had to crawl and index your content, which could take weeks. With GEO, content appears instantly. It’s not just about waiting for Google to notice your page — it’s about getting your content out there across multiple engines right away. Blogs, map listings, Q\&A sites, and even voice assistants are all part of the game now.

And let’s not forget how voice search and AI have transformed how people look for information. Local SEO focused on keywords like “plumber near me,” but AI search is more sophisticated. It focuses on natural language, structured data, and relevance across multiple sources. If your business doesn’t show up in this AI layer, you’re practically invisible.

So, what is **GEO**? Generative Engine Optimization is the next evolution of SEO. Instead of just optimizing your content for Google, GEO uses AI to create and publish search-optimized content across multiple engines, including generative engines like ChatGPT, Gemini, Perplexity, and more. GEO is about visibility across the digital ecosystem, not just on Google Search and Maps.

When you use GEO, your business shows up not only on Google but also on platforms like ChatGPT, Yelp, Apple Maps, Reddit, Quora, and even voice assistants like Alexa and Siri. It’s about being everywhere, not just on one platform.

Let’s talk about how GEO actually works. First, there’s **AI-crafted local pages**. Imagine having a tool that instantly generates 500-word location-specific pages for your business, like “Pest Control in Lakeland” or “Emergency Plumber in Winter Haven.” With GEO, you can create this content at scale. And with tools like NinjaAI, you can generate content for 10 cities in just minutes.

Once the content is generated, it gets published everywhere. It’s not just about your website anymore. It gets posted on your Google Business Profile, Yelp, Reddit, and even voice search results. This is what we call **generative syndication** — making sure your business is visible on multiple platforms at the same time.

But it doesn’t stop there. GEO also includes smart schema markup and voice search snippets. With GEO, your content is optimized for voice assistants and search engines in real-time. You don’t need a developer or an SEO expert to set this up — AI does it all for you.

By NinjaAI.com

The SEO game has changed — again. And this time, it's not just Google updates or mobile indexing. It's AI. In 2025, businesses using AI-powered SEO tools and tactics are outranking traditional agencies who still rely on manual keyword research, slow content creation, and outdated backlink tactics.

If you’re a small business owner, digital marketer, or entrepreneur, here are the 7 AI SEO strategies you need to adopt right now — before your competitors do.

AI prompt engineering isn’t just for coders — it’s the new foundation of SEO content. With the right prompt stack (keyword, format, tone, and intent), tools like ChatGPT, Claude, and NinjaAI can generate optimized content in minutes that ranks just as well — if not better — than human-written posts.

Example Prompt Stack:

“Write a 1,000-word blog post in a friendly tone, targeting the keyword 'best pest control in Orlando,' including an FAQ, call-to-action, and bold headers.”

✅ Use AI to scale content without sacrificing quality
✅ Rank for long-tail + local + commercial keywords fast

Traditional SEO targets Google. GEO targets every engine: Google, Bing, Amazon, Yelp, Apple Maps, ChatGPT, and even Reddit.

Your content should be generated and distributed with multichannel visibility in mind.

GEO Tactics to Deploy:

• Create Q&A snippets for ChatGPT and Gemini

• Upload answers to Yelp, GMB, and voice search

• Optimize for “near me” and “best X in [city]” queries

GEO isn’t just about writing blogs — it’s about dominating every place people search.

Old SEO = keyword stuffing.
New SEO = AI understands topics, not just terms.

With AI tools, you can generate topic clusters and semantic variations instantly. Instead of writing 5 posts about “dog grooming,” write about:

• “Mobile dog grooming tips for summer”

• “What to expect from your first grooming visit”

• “Best dog shampoos vets recommend”

AI maps the search intent automatically — so your site becomes a topical authority faster.

AI can now classify search intent (informational, transactional, navigational) and score your content accordingly. This means every blog, service page, or product description can be aligned to exactly what users (and Google) want.

Pro tip:

Before publishing, use GPT-4 to audit your article like this:

“Review this article and identify if it matches the search intent of someone Googling ‘how to choose the best plumber in Tampa.’ Suggest edits if not.”

This replaces expensive SEO consultants with a real-time AI advisor.

Search engines can now read images. If you’re not optimizing your visual content, you’re leaving rankings on the table.

Use AI to:

• Auto-generate descriptive alt text

• Compress and rename images for keyword relevance

• Create AI visuals (via DALL·E or MidJourney) for blog headers, social sharing, and image search

Bonus: AI can A/B test which image thumbnails lead to more clicks in SERPs.

AI allows you to dynamically generate FAQs tailored to your product, location, and customer behavior. When paired with JSON-LD schema markup, these can dramatically increase your click-through rate in Google’s rich results.

Use cases:

• Service businesses (e.g., pest control, HVAC) = location-specific FAQs

• eCommerce = shipping, returns, pricing FAQs

• B2B = pain-point-driven questions + schema

With one click, NinjaAI can auto-generate schema-enhanced FAQ blocks that Google loves.

Google Trends is slow. AI isn’t.

You can now create autonomous SEO agents that scan Reddit, YouTube, Twitter/X, and forums to detect trending topics and questions before they spike on Google.

For example:

Traditional agencies:

• Rely on outdated processes

• Use spreadsheets + interns

• Take weeks to deliver drafts

• Cost $2,000–$10,000/month

AI-powered SEO:

• Is faster, cheaper, and more scalable

• Delivers SEO-ready content in minutes

• Doesn’t miss updates — it evolves in real-time

NinjaAI.com

Hi, I’m Jason Wade, founder and lead Prompt Engineer at NinjaAI. With over two decades of experience at the intersection of technology, marketing, and customer success, I’m passionate about helping businesses harness the power of advanced AI, GEO, SEO, and prompt engineering to drive meaningful growth.

At NinjaAI, I specialize in crafting, testing, and refining prompts to unlock the full potential of Large Language Models (LLMs), ensuring businesses of all sizes generate precise, relevant, and high-quality AI outputs that align perfectly with their goals. My background includes years of proven success in search engine optimization (SEO) strategies dating back to the early days of Google and organic marketing, which I applied to grow Modena, Inc. into a thriving eCommerce operation.

During my time as the founder of Doorbell Ninja, I combined cutting-edge smart home solutions with SEO and local online marketing, helping the business achieve outstanding organic reach and over 100 five-star reviews from delighted customers.

I blend hands-on sales, customer relationship management, and AI prompt engineering skills to provide businesses with innovative strategies that enhance both online visibility and operational efficiency. I’m dedicated to bridging the gap between human intent and machine intelligence by leveraging AI prompt design, hyper-local GEO optimization, and SEO best practices - so your business can rank higher, reach more customers, and stay ahead in an AI-driven world.

Let’s work together to elevate your business with powerful GEO, SEO, and AI prompt engineering strategies that deliver real results.

NinjaAI.com

What is Prompt Engineering and Why It Matters

Welcome back to the NinjaAI podcast where we dive into the cutting edge of AI SEO GEO and everything in between I’m your host Jason Wade founder of NinjaAI.com and today we are exploring something that sits at the very core of modern AI interaction prompt engineering

If you want to reach out or get help with prompt engineering SEO or GEO you can always contact me directly at [email protected] or visit our site ninjaai.com

So what is prompt engineering

It is the skill of crafting instructions that get the best output from AI models Whether you’re working with ChatGPT Claude Gemini or image generators like Midjourney or DALL E the way you talk to the model matters and that is what prompt engineering is all about

Think of it like this If you walk into a room and shout Tell me something interesting you might get a random story But if you walk in and say Tell me a compelling story about a small business in Florida that used AI to double revenue in 60 days now you’re likely to get gold

Prompt engineering is not just for coders or AI researchers It’s for marketers creators sales pros educators lawyers real estate agents designers business owners and especially for anyone trying to get found in AI search engines

Let’s break it down into three parts

First prompt engineering helps you control the AI

These large language models are incredibly powerful but they need clarity If you are vague you get vague answers If you are specific you get specific value A good prompt guides the AI like a GPS coordinates guide a delivery driver

Here’s a real world example You could say Write me a blog post about pest control and it would probably be decent But if you say Write a 1000 word blog post using Florida specific pest problems such as palmetto bugs sugar ants and mice include local SEO best practices and target the keywords pest control for businesses in Lakeland Bartow and Sebring That is the power of a great prompt

Now the second part prompt engineering gives you a competitive edge

If you learn how to prompt better than your competitors you can produce better ads blogs scripts reports and even business plans faster and cheaper than they can You can generate unique ideas create beautiful images automate repetitive tasks and even analyze large data sets

This is a big deal because AI is the great equalizer A solo entrepreneur with strong prompt skills can outperform a full team at a big company still stuck in old workflows

At NinjaAI.com we teach businesses how to write better prompts so they can show up in AI engine results That’s what we call GEO or generative engine optimization The goal is to not just be on Google but to be found in ChatGPT Perplexity Claude and Sora

GEO and prompt engineering go hand in hand

You can have the best product in the world but if no one sees it you don’t win That’s why we help service businesses in Florida and beyond show up when a customer says something like Write me a list of the best pest control companies in Polk County

If your business is not part of the AI response it is invisible

You can reach me at [email protected] and explore our full range of tools and services at ninjaai.com

Stay smart stay sharp and prompt like a ninja

See you in the next episode

https://www.ninjaai.com/

Welcome to today’s episode where we dive deep into two powerful concepts shaping the digital world right now search engine optimization also known as SEO and generative engine optimization which we call GEOLet’s start with SEOSearch engine optimization is the process of improving your website so it shows up higher on platforms like Google when someone searches for something relevant to your business Imagine you own a pizza shop in Orlando If someone types best pizza near me into Google you want your shop to appear near the top of that list SEO helps make that happenIt’s about optimizing your content your structure and your entire online presence so search engines can easily understand what your site is about and match it to the right people Some of the ways we do that include using keywords writing quality content speeding up your website improving mobile friendliness and building links from other trusted websitesNow here’s something important SEO isn’t just for big brands It’s just as powerful for small and local businesses In fact when done right SEO levels the playing field letting smaller players compete for attention in a crowded market And SEO is not just about traffic It’s about getting the right traffic from people who are actively looking for what you offerAlright now let’s shift to GEOGenerative engine optimization is a newer frontier It’s about optimizing your presence for generative engines instead of traditional search engines What does that mean Let’s break it downThink about tools like ChatGPT Google’s Gemini Claude or Perplexity People are no longer just typing keywords into Google They’re asking full questions and expecting clear human answers Generative engines respond with answers not links And that changes the gameGEO is about positioning your business or content so it appears in these AI driven answers Instead of ranking on a page you become part of the answer You train the engine to know you exist to understand your value and to bring you up when people ask questions relevant to your spaceIf you’re a pest control company in Lakeland Florida for example you want these AI systems to know your services your coverage area your pricing your customer reviews and more That way when someone asks What’s the best pest control service in Polk County the generative engine says something like Based on services and reviews Orkin in Winter Haven is a top choiceHow do you make that happen That’s where GEO strategy comes inIt includes structuring your content for machine learning systems training AI models on your brand using structured data improving your presence on AI accessible platforms and feeding content that is easy for these engines to parse understand and rememberIt’s like SEO but built for the AI powered internet of today and tomorrowHere’s the key differenceSEO optimizes for how search engines rank your content GEO optimizes for how AI engines recall and generate your content in answersIn the past the goal was to get on page one of Google Now the goal is to be in the answerAnd that is a huge shiftSo how do you win with bothThe best strategy is to build a hybrid approach Use traditional SEO to stay visible on search platforms and combine that with GEO techniques to train AI systems about who you are what you offer and why you matterUse long form content with embedded structured data to explain your services Use conversational language so it sounds natural when AI pulls from it Claim your listings across directories social profiles and public data feeds so your business is consistent and visibleAnd stay up to date Because as AI evolves the ways these engines understand and recall data will keep changingIf you’re a business owner this is the moment to get ahead Whether you’re running a law firm a restaurant a real estate office or a pest control company you need both SEO and GEO to stay relevant

NinjaAI is a Florida-based AI and SEO consulting agency with team members located across cities such as Lakeland, Orlando, Tampa, Gainesville, Miami, Jacksonville, St. Petersburg, Fort Lauderdale, and Daytona.

They focus on three main services — search engine optimization to help websites rank higher on platforms like Google, generative engine optimization to ensure businesses show up in AI-powered tools like ChatGPT and voice assistants, and prompt engineering to create effective prompts that get better results from AI tools.

NinjaAI works with a wide range of clients including small businesses, healthcare providers, restaurants, real estate professionals, retailers, franchises, and startups. Their goal is to help Florida businesses grow their online visibility and compete locally and nationally.

They serve the entire state of Florida with a strong presence in major metro areas like Orlando, Lakeland, Tampa, Gainesville, Jacksonville, Miami, St. Petersburg, Fort Lauderdale, and Daytona Beach.

The agency is led by Jason Wade, a consultant who blends creative strategy with AI optimization. He can be reached at [email protected] or 321‑946‑5569.

NinjaAI stands out for its unique combination of SEO, GEO, and AI prompt engineering. This mix gives businesses an edge in both traditional search rankings and newer AI-driven platforms. The team has deep knowledge of the Florida market and offers locally tuned strategies.

NinjaAI helps Florida businesses get more visibility online, show up in AI results, and make smarter use of today’s most powerful tools. Whether you want to appear in search, boost your presence in ChatGPT, or automate your marketing with AI, they’re a go-to partner in the Sunshine State.