AI in Marketing

AI vs. Job Seekers: Résumé Tricks, Travel Planning, and Google's Opal Expansion Unveiled


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In this episode of the AI in Marketing podcast, we explore the increasing use of artificial intelligence in various industries, highlighting its impact on recruitment, travel, app development, and more. Discover how candidates are embedding hidden instructions in résumés to outsmart AI screeners, a tactic gaining popularity on platforms like TikTok. We also delve into young adults in the UK using AI for holiday planning, with traditional travel methods still holding sway. Google's expansion of its AI vibe-coding app, Opal, and the success of Anthropic's recent funding round showcase tech innovation's global reach. Meanwhile, CoreWeave's acquisition of Monolith AI marks a significant move in AI infrastructure. Finally, we examine how brands engage with cultural trends through watch parties for shows like "The Summer I Turned Pretty," using these gatherings to foster consumer connections in a social setting. Join Stan Berteloot, a seasoned journalist and AI expert, as he navigates these stories at the intersection of technology, storytelling, and

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.
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📚 Sources:
  • https://www.nytimes.com/2025/10/07/business/ai-chatbot-prompts-resumes.html
  • https://www.theguardian.com/travel/2025/oct/07/uk-adults-ai-design-holiday-package-holiday-travel-abta
  • https://techcrunch.com/2025/10/07/google-launches-its-ai-vibe-coding-app-opal-in-15-more-countries/
  • https://techcrunch.com/2025/09/02/anthropic-raises-13b-series-f-at-183b-valuation/
  • https://www.investing.com/news/company-news/coreweave-to-acquire-ai-engineering-firm-monolith-93CH-4273679
  • https://www.marketingbrew.com/stories/2025/10/06/tv-watch-parties-brand-partnerships
  • ...more
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