During DUETTO PERFORM, I talked with Katie Moro, VP Data Partnerships at Amadeus, about a real problem for hoteliers right now: data everywhere, decisions nowhere.

🛫 Katie explains using airline search and booking signals to separate intent from real demand 📊 She compares booking curves across hotels, airlines, and short-term rentals and adjusts for lead-time differences 🎯 She uses age-range data to tighten channel mix and marketing decisions 🏢 She says group profitability needs more than room nights—meeting space and F&B data matter too ✅ Her first move: audit what you buy, cut what you can't act on, then work backward from the questions you still can't answer

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