Apple is taking AirPods… to the Max. The over-the-ear, full-on-headphone, full-on can, Max. Computational. Spatial. Noise Canceling. Silicon powered Max.

And they’re doing it for $550 U.S. Yeah…

The announcement has just happened, so I’m going to go through all of it, with you, live, and give you just all of my unfiltered reactions. Good. Bad… and flat out bananas.

And I’m going to do it right now.

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