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iPhones have Wi-Fi. iPads have Wi-Fi. MacBooks. iMacs. Mac Pros. Apple TV. Apple Watch! Has Wi-Fi. 6 product tabs on Apple.com… like 5 of ‘em have Wi-Fi. And yet Apple does not sell a Wi-Fi router. Not any more. Not since they murder death killed the AirPort Express and AirPort Extreme lineups back in 2016. Not even when Google launched their router, and bought Nest, when Samsung bought SmartThings, and Amazon bought Eero. No, they left arguably one of the most important connections customers ever make, between our Apple gear and the internet… just all shades of naked and afraid. 

So, what do you do? Well, if you’re Apple. Maybe, just maybe, you do what you just did with displays and bring the routers back. Or… no… scratch that… You create something new. Something… more. An ecosystem, of mesh routers, HomePods, Apple TVs, and other gear that can do what every product Apple makes has to do in order to survive — offer unique differentiation — a combination of hardware, software, and services — that only Apple can do... Make a new generation of AirPort mini and AirPort Pro routers!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.