Today’s guest is Shrimanth Adla, Senior Director of Credit Risk at Comcast. Shrimanth’s views expressed on today’s show are his own and do not speak for Comcast as an organization. He joins us in a special Riskified-sponsored episode to talk about the challenges in credit risk across retail and telecom spaces. Throughout the episode, Shrimanth shares his insights into the evolving risks and strategies needed to address them effectively. He breaks down the nuanced differences between credit and fraud risk, explaining how intent shapes both challenges and responses. From assessing customer creditworthiness to anticipating fraud tactics, Shrimanth illustrates how businesses can strike a balance between prevention and maintaining strong customer relationships. This episode is sponsored by Riskified. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.