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Abstract

Hosted by Al Martin, VP, Data and AI Expert Services and Learning at IBM, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.

This week on Making Data Simple, we have Jim Ruston Managing Director of Armeta Analytics. Al and Jim discuss monetizing data, prescriptive and descriptive approaches, and sealing the deal.

Show Notes
4:45 - How do you monetize data

6:20 - Common actions

8:50 - Prescriptive approach

11:15 – Gap in data warehouse

13:05 – Cleanup 

17:40 – Overhead costs

19:22 - Prescriptive and descriptive approach

20:56 – Preferred technology

23:07 - Who are the decision makers  

24:56 – Sealing the deal

27:10 – Why do I need Armeta

Armeta 

Armeta Linkedin

Guaranteed Analytics 

The Challenger Sale

Connect with the Team
Producer Kate Brown - LinkedIn.
Producer Meighann Helene - LinkedIn.
Producer Michael Sestak - LinkedIn.
Producer Steve Templeton - LinkedIn.
Host Al Martin - LinkedIn and Twitter. 

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.