Amanda Kern is the founder and CEO of Emerald Creative Content, a marketing agency that specializes in search engine optimization (SEO) for small to mid-size businesses.
Starting as a copywriter, Amanda discovered her passion for SEO when working with keyword briefs from SEO agencies. She was mentored by a woman-owned SEO agency and combined her creative content skills with technical SEO knowledge to create a unique approach to digital marketing.
The SEO Landscape for Small BusinessesWhy SEO is particularly powerful for businesses with limited marketing budgetsThe myth that SEO is purely technical and expensiveBuilding EEAT (Experience, Expertise, Authority, Trustworthiness) as the foundation of good SEO AI and SEO IntegrationSmart, ethical ways to use AI for SEO purposes Generative Engine Optimization (GEO) - optimizing for AI search enginesUsing AI for research, ideation, and breaking down complex dataWhere to draw the line: avoiding AI for final content creation and original thinkingPractical SEO Tips for Beginners
Focus on demonstrating expertise through consistent, original contentBuild content clusters around your services or productsStart with one SEO-focused activity per weekExpect to see initial movement at 3 months, business impact at 6 monthsBusiness Evolution and Market Changes
How Emerald Creative Content has adapted to AI disruptionEmphasizing the human touch in creative workWhy SEO isn't dead - it's evolving alongside AI toolsStart with EEAT: Focus on showcasing your expertise consistently across all content platformsUse AI as a Tool; Not a Replacement: Leverage AI for research and ideation, but maintain your original voice and ideasBe Patient but Consistent: Commit to weekly SEO activities for at least 3-6 months to see resultsThink Beyond Google: Optimize for both traditional search engines and AI-powered search toolsQuality Over Quantity: Original, authoritative content will naturally appear in AI search results3 months: Start seeing movement in organic traffic6 months: Begin seeing business impact and revenue growthLong-term: Compound growth as authority builds over timeFree SEO Audit: Available through Emerald Creative ContentStrategy: Focus on building content clusters around your expertiseAI Tools: ChatGPT, Perplexity, Claude for research and ideationWebsite: emeraldcontent.comInstagram: @emeraldcreativecontentLinkedIn: https://www.linkedin.com/in/amanda-kern-a96ba2224/Free SEO Audit: Available via website bookingAbout Abundance Leadership Consulting
The ALC ChangeMakers Podcast is brought to you by Abundance Leadership Consulting (ALC), a certified MBE/WBE consulting firm helping nonprofits, foundations, associations, and mission-driven organizations navigate change with confidence.
At ALC, we specialize in strategic planning, leadership development, organizational change management, board governance, facilitation, and nonprofit mergers, acquisitions, and mission continuity planning. Through our proprietary F.A.B.R.I.C.™ Framework - Fairness, Accountability, Belonging, Relationships, Inclusion, and Collaboration - we help organizations strengthen culture, build sustainable systems, and achieve long-term impact.
Exploring a Nonprofit Merger, Partnership, or Sustainability Strategy?
The nonprofit sector is facing unprecedented challenges, from funding uncertainty and leadership transitions to increased operational demands and shifting community needs. Sometimes the most strategic path forward is deeper collaboration, shared services, a formal partnership, or a merger.
ALC helps organizations assess opportunities, manage stakeholder engagement, navigate complex transitions, and protect mission impact throughout the process. Our approach centers people, culture, and community alongside financial and operational considerations.
Learn more about our nonprofit mergers and acquisitions services at:
https://nonprofit-ma.com/
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Visit: Abundance Leadership ConsultingLearn about nonprofit mergers and mission continuity: https://nonprofit-ma.com/Connect with Jennifer Sconyers on LinkedInSubscribe to the ALC ChangeMakers Podcast for conversations with leaders creating lasting change in their organizations and communities.Because sustainable organizations create sustainable impact.
Jennifer Sconyers hosts the ALC Changemakers Podcast, featuring conversations with entrepreneurs and business leaders. Both Jennifer and Amanda participated in the Goldman Sachs 10,000 Small Businesses program and are members of the Haven Collective coworking space in Columbus, Ohio. This episode is perfect for small business owners, nonprofit leaders, and entrepreneurs looking to understand how SEO and AI can work together to grow their online presence and reach their target audiences more effectively.