Alchemy & Action (formerly Wellpreneur): Nature-based Personal Growth for High-Achieving Women

This week, our guest is Podcasting Expert, Elsie Escobar. Elsie is a yoga teacher and self-professed ‘yo-geek’ who has been podcasting since 2006. She started her first podcast, Elsie’s Yoga Class when her clients repeatedly said that they wish they could bring her on holiday with them! Since then, her popular podcast has been downloaded over 4 million times! In this episode, Elsie and I talk about why podcasting is a fantastic way to build a relationship with your audience (and a lot of fun!) and Elsie simplifies the steps to start your own podcast.

What you’ll learn in this episode:

• Are there already too many podcasts in the market?
• Why a podcast could be your key to building an engaged audience.
• Elsie’s top tips to start your own podcast
• The most basic equipment you need to start recording (hint: you probably have it already!)

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/e58-yoga-podcasting-elsie-escobar/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Do you love to blog or create videos for your website, but aren’t sure how to start generating revenue?

It’s a common question amongst wellpreneurs who are so passionate about health + wellness, but not always sure how to turn it into a business.

This week, I’m answering a listener question from Olivia of EveryHomeRemedy.com. She has a site where she shares home remedies, which she’s totally passionate about, but not sure how to take the next step. I’ll share the 7 ways you can monetize your website no matter what niche you’re in. Let us know in the comments which strategy has been the most effective for you!

Finally, if you’re considering B-School this year, don’t miss my B-School Bonus just for Wellpreneurs – would love to work with you!

Note: I am an affiliate for B-School this year because I’ve personally taken and believe in the program. That means if you make a purchase through my B-School link, I may receive compensation, but it doesn’t change the price to you. Thank you for supporting the WellpreneurOnline Podcast!

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/e57-7-ways-monetize-website/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

As we head into February, it’s a good time to revisit the goals you set for 2015. Did you set New Year Resolutions for your Business? Are you still on track?

Today’s guest, Rachel Feldman, a health coach and business coach, first appeared in Podcast Episode #2, where she shared specific strategies on how to build your list from scratch. Today, Rachel and I have a conversation about how we set goals for our business, and how we manage to get so much done!

By the end of this episode, you will have plenty of ideas on how to make your goals visible & achievable. Create your own work system and transform yourself into a productivity machine!

What you’ll learn in this episode:

• How to break down your goals, and stay on track to achieving them.
• Tips to boost your productivity and get stuff done!
• Making your goals visible. Create your own dream book.
• How to create a system to translate your goals into something tangible and holding yourself accountable to complete them.
• How to create a daily routine to stay on top of your game.

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links: https://wellpreneur.com/e56-goal-setting-increasing-productivity-with-rachel-feldman/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Having professionally shot photos and images on your website can really help your marketing efforts – it gives your business credibility, personality, and allows you to emotionally connect with your customers. It’s worth the investment, but many new Wellpreneurs have a lot of questions: How do I choose a photographer? How do I prepare for the shoot? What do I really need these photos for?

J. Nichole Smith is the perfect guest to give us these answers, because not only is she a talented London-based photographer, she’s also a digital marketer and graphic designer. In our discussion, Nichole explains all about the role of photography in digital marketing and professional shots help us build our brand online. She also gives really great tips for choosing a photographer, and how to make the most of your photoshoot investment.

What you’ll learn in this episode:

• How to choose a photographer
• What you need to do to prepare for your photoshoot so you’ll get the best photos possible
• Why professional photography is important and how to use it to build your personal brand
• Advice for your website and how to use images to emotionally connect to your audience
• How to use your pro photos to promote your business in the digital world

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e50-photos-and-brand-nichole-smith/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Success stories of real Wellpreneurs who started out just like us are so helpful when we’re trying to get our own business off the ground. This week I have another behind-the-scenes look into a successful online business and how it has developed, and I think you’ll get a lot of ideas and inspiration from it!

Heather Rampolla started with a corporate career that she loved, but the fast pace was taking a toll on her health. It wasn’t until her husband suggested a raw foods diet for his own health that she reluctantly decided to give it a try, and she discovered huge improvements in her life. She learned so much about health during this period that she knew she had to share it with other people.

After starting her business there were a number of twists and turns, as she discovered some of her initial plans weren’t completely aligned with her passion and personal definition of success. She tells us about how she changed her niche, what she learned from coaches, and other challenges that eventually led to the successful, satisfying online business it is today.

What you’ll learn in this episode:

• How to change your niche if you discover it’s not quite right
• How to come to terms with scrapping plans for things you don’t actually enjoy
• Tips for getting started – building your mailing list, finding a niche, getting the word out
• How to use your personal definition of success to guide the direction of your business
• Which key questions to ask yourself if you are procrastinating or holding yourself back

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e49-behind-the-scenes-the-journey-to-a-satisfying-online-business-with-heather-rampolla/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

In today’s episode, I hope to get all of you inspired to grow your wellness business with an in-depth interview that goes into the details of how to start out strong and grow your business quickly!

Health counselor Tracy Harrison serves as a great example for new Wellpreneurs – from the very beginning she just went for it and put herself out there, and her business thrived as a result. She took some bold steps to commit to her new path, ended up doing 30 public speaking engagements in her first year of business, and worked with over 20 clients before she even finished her coaching training program!

We talk about how she got her clients from speaking gigs, how she transitioned her in-person clients to virtual sessions, and one of my favorite topics – your email newsletter, how to take advantage of it, and why it should be one of your top priorities!

What you’ll learn in this episode:

• How to create a virtual wellness business that thrives
• How to use speaking engagements and your email newsletter to get new clients
• Why your email newsletter is “liquid gold” and tips to increase your open rate
• How taking imperfect action will help you achieve your goals
• Why too much planning and perfectionism can cost you clients

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e48-behind-the-scenes-get-your-wellness-business-started-with-a-bang-with-tracy-harrison/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Many of us remember being told during health coach training about the importance of giving talks to get new clients – I know I heard it repeatedly: “Give talks! Give talks!” But does this approach really work? Maybe you’re giving talks already and it’s not getting the results you expected. Or maybe you’re terrified of speaking.

Today’s guest is Alysa Rushton, a health coach and a public speaking coach. Alysa started out in her corporate career teaching presentation and public speaking skills before becoming a health coach. Although she initially struggled to get her business off the ground (even her speaking gigs didn’t go as well as planned!) she eventually figured out the formula for a booming practice through giving strategic, targeted talks. Her success generated enough interest that she later transitioned into public speaking coaching, specifically for other coaches.

Today Alysa will be sharing a lot of secrets about how to speak effectively to generate clients, and she’ll reveal her personal journey from a successful health coaching business to her present public speaking business.

What you’ll learn in this episode:

• How to avoid the biggest mistakes coaches make when giving talks
• How to use your speaking gig to get the audience interested in your paid programs
• When to charge for speaking gigs, and when to do it free
• How much information to give your audience, so you’re giving value and they’re eager for more
• Tips on creating a strategy and structure for your talk
• Why public talks are a great way to experiment with a new/different niche

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e47-public-speaking-secrets-grow-coaching-business-alysa-rushton/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Leveraging online marketing for an in-person business is really hot topic among wellpreneurs, and today’s guest has come up with a great solution – she’s created an online community that does the promotion for her!

Laurie Villarreal’s business is an offline, in-person running and marathon training program called House of Running. She built an online Facebook community around it to help her members feel more connected to each other, but she finds that the community also helps her! By providing content on Facebook that is easily sharable, her members spread the word about House of Running and bring in new clients, which provides viral marketing for her business.

Laurie will explain how she set up her Facebook community, how she started in getting them actively engaged with each other, and how the group now functions well on its own, even without much management on her part.

The fact that Laurie started her business in Amsterdam without even knowing the Dutch language also makes her a great example of following through on what your heart tells you to do, without letting any excuses hold you back!

What you’ll learn in this episode:

• Why an online community for your in-person business is a win-win for you and your clients
• How to effectively set up an online community/Facebook group
• How to get your Facebook community engaged and eventually running by itself
• How to get your online community to promote your business for you
• How to create regular social media content without wasting hours every day

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e46-online-community-can-marketing-laurie-villarreal/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

Welcome to the third episode in our three-part series on virtual assistants! This is a hot topic in the wellness industry, because it allows you to scale your business and get the help you need without taking on a full-time employee. I've invited two different wellpreneurs to talk about their experience working with virtual assistants, who each work with VAs in slightly different ways. They'll also be sharing their tips and advice to help save you time so you can avoid some of the mistakes they've made.

Tarah Long is an acupuncturist from Hawaii. She's been practicing for over 10 years, but has only started building her online business for the last year. Tara works with VAs on a project-by-project basis, which is helpful for getting the help you need as you need it, rather than on an ongoing basis.

Our second guest is Robin Arutt from Full Potential Living, who works with a VA on an ongoing basis. She's learned that it's more efficient for her to work with a VA to fill the gaps in her own skill set rather than learn how to do them herself, so she'll be sharing what's she's learned in her experience.

What you'll learn in this episode:

• How to know when it's time for you to hire a VA
• What kinds of tasks can you delegate to a VA
• Tips and pointers on how to work with a VA more effectively
• How to work with a VA when they are providing a skill that you lack
• How to communicate effectively with your VA

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e45-really-like-working-virtual-assistant/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.

This is the second episode in our three-part series on virtual assistants. Hiring a VA is a hot topic in the wellness industry, and among solopreneurs in general, because it allows us to get the help we need without having to hire a full-time employee. So if you've been curious about hiring a VA and think you might need one, but you're not sure how to get started, this series is for you.

Part 1 from last week helped you come up with possible tasks that a VA could help you out with, and this week's episode will be taking you through the full step-by-step process of actually hiring an assistant. I'll be explaining where you can find a VA, how to write an ad, how to create a “test project” to evaluate candidates, and managing your expectations in working with a VA.

What you'll learn in this episode:

• Suggestions on the best place to find a VA
• The step-by-step hiring process
• How to set up a test project to see what it's like to work with a VA
• Which tasks to delegate to a VA vs. a specialist
• What you can/can't expect from a VA

This episode originally aired on The Wellpreneur Podcast.

Get the full show notes with links:

https://wellpreneur.com/e44-hire-first-virtual-assistant/

Copyright 2012-2020 Wellpreneur Ltd. All Rights Reserved.