Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.

Now, he joins Jack Aldane on The Booking Club days before the 2024 General Election to discuss the myriad reasons Great Britain needs more alchemists in positions of power, why listeners should subscribe to the political and economic theory of Henry George, and what is fundamentally at fault with the UK tax system.

Rory and Jack met at Sea Containers in London, which houses Ogilvy and its in-house restaurant and bar Cucumber.

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