DJ discusses how he got introduced to the Khalifa Kush team, growing Wiz Khalifa’s personal passion into a world-famous cannabis brand and the do's and don'ts of building a successful celebrity cannabis venture.
Matt discusses his time in the Marine Special Ops, creating a purpose-driven recreational cannabis brand to fund medical research and the relationship between cannabis and fitness.
Terri discusses creating premium content that resonates with the diverse cannabis consumer community, launching a cannabis lifestyle subscription box line and the brand's exclusive new partnership with Tumblr.
Helaine discusses short and long-term post-pandemic marketing strategies, cannabis consumption trends in fitness, and why CITYROW is targeting CBD consumers to grow its customer base.
Adam discusses sustainability in the cannabis industry, the importance of craft farmers and sun-grown cannabis, and executing omnichannel cannabis marketing campaigns.
19 min
About Alchemy
From the publisher's feed
Tune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin.