Alchemy

Janel discusses her personal and business journey with hemp, her role in shaping hemp legislation in South Carolina, and the importance of third-party testing for the industry and its consumers.

Haneen and Melissa discuss launching the Seth Rogen-founded cannabis brand, U.S. expansion and the growth of women leadership in the space.

Myles discusses the advertising strategy behind the growth of their CBD line, the importance of precision targeting and the road to ROAS.

Peter discusses building one of the fastest-growing cannabis brands in the space and the impact of fast-acting technologies in the edible category.

Pete discusses his career shaping the cannabis industry, his commitment to rectifying the damage from the war on drugs and the explosion of SPACs in the space.

Jay discusses Shake Shack's adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.

Juanjo discusses leading state-by-state marketing for one of the biggest players in the legal cannabis space, Weedmaps' Even Higher Together 420 event and the evolution of the brand's billboard marketing strategy.

Christie discusses her tenure at Playboy, her incredible career as a business titan and why she decided to enter the cannabis space.

Toby and Terry discuss the maturity of the cannabis industry into the mainstream media and cannabis and traditional brands' participation in this year's 420.

Jen discusses the rising demand for THC and CBD beverages, bringing the UK’s best-selling CBD drink to the US and the launch of St Peter's Spirits' new cannabis beverage in California on 420.