In this episode of The Alchemy Podcast, host Doug Cartwright sits down with Dave Allred—real estate investor, entrepreneur, and founder of Axia Partners. Together, they unpack Dave’s remarkable journey from a difficult childhood and early days in door-to-door sales to building wealth, purpose, and a legacy rooted in freedom and intentionality.

Dave opens up about running away from home at 17, the mindset that kept him going through rejection, and the principles that have shaped his success. They dive deep into leadership, lifestyle design, health optimization, fatherhood, AI for investing, and what it truly means to live a life by design, not by default. Dave also introduces his unique concept of “experiential investing” and explains why Axia Partners is doubling down on multifamily and RV park assets.

Timestamps of Key Moments:

05:16 – Door-to-Door Foundations: Leveraging sales as a launchpad for long-term success

07:07 – Early Life Challenges: Running away, surviving on his own, and building grit

12:20 – Leadership Lessons: Why developing people became more fulfilling than selling

18:13 – Sales, Leadership, and Recruitment: The trifecta for building seven-figure success

22:06 – Lifestyle Design: Building a 10-tab spreadsheet to live with intention

26:17 – Health Optimization: Peptides, stem cells, and biohacking for high performance

30:11 – Energy Triangle: Why sleep, movement, and diet drive clarity and success

32:26 – Buying Back Time: How executive assistants and AI freed up Dave’s bandwidth

36:39 – AI Use Case: Dave’s 12-member “investment committee” including Elon & Buffett

43:13 – Financial Freedom Equation: The “40 by 40” goal that helped him retire at 36

46:15 – Experiential Investing: How Axia teaches its investors as they earn

50:27 – Investment Focus: Multifamily & RV parks, and why RVs are the next frontier

53:58 – How to Get Involved: Visit AxiPartners.com or connect with Dave Allred on social media

56:09 – Final Thoughts: Clarity breeds motivation, and why the best is yet to come

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Dave:

• IG: @daveallred

Books and Resources Mentioned:

• Dave’s Life Style Design Template: https://www.daveallred.com/resources-media/
• How Will You Measure Your Life?  Book
• https://www.functionhealth.com/

In this episode of The Alchemy Podcast, host Doug Cartwright sits down with Zaza, one of his closest friends and former mentees, for a deeply personal and powerful conversation. Zaza opens up about his early struggles in door-to-door sales, his spiritual and emotional turning points, and how he transformed his life through grit, mentorship, and an unshakable refusal to quit. From nearly giving up after a brutal summer, to hitting 175 installs and becoming one of the top reps in the industry, this episode is a masterclass in resilience, self-discovery, and leadership.

Doug and Zaza explore the evolution of their friendship, the painful but transformative lessons of failure, and what it truly means to build confidence and identity through honoring your commitments. Zaza’s storytelling is raw and unfiltered, offering a rare look at what it takes to become elite—not just in sales, but in life.

This episode is a must-listen for anyone feeling stuck, doubting their path, or wondering whether to keep going. Zaza’s journey proves that success is not about being the best—it’s about being the one who refuses to give up.

Timestamps of Key Moments:

00:00 – Intro: Doug welcomes Zaza to the podcast and reflects on their history

01:45 – Memphis Summer: Zaza’s first brutal experience in door-to-door sales at 18 years old

06:20 – Learning the Hard Way: Being the worst rep in the office and learning from elite performers

10:58 – The Turning Point: The phone calls with Casey and Alex that stopped Zaza from quitting

16:43 – The Power of Not Quitting: How pushing through August changed his identity forever

20:50 – Zaza’s Second Year: The vow to never let down his mentor again and the rise to 175 installs

24:33 – The Crash: 11 installs cancel in a single day—Zaza’s most emotionally devastating moment

28:55 – The Comeback: Installing the final deal, crying in the front yard, and driving straight home

33:40 – Leadership Born from Pain: How hardship shaped Zaza’s ability to lead and empathize

38:12 – Confidence Redefined: Why confidence is built only by doing what you say you’ll do

41:36 – You Can’t Beat Someone Who Doesn’t Quit: Zaza shares his secret weapon for long-term success

47:05 – Final Thoughts: Why resilience, not talent, is the ultimate separator in door-to-door sales

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Zaza:

• IG: @zazaandersen
• Check out: @todaysthedaypodcast

In this episode of The Alchemy Podcast, host Doug Cartwright sits down with Jordan Lewis, a top-performing sales leader at Vivint. Jordan shares his journey in door-to-door sales, the importance of persistence, and his commitment to building authentic relationships both in his personal life and professional career. They dive deep into the mental game of sales, leadership, and the passion-driven approach that fuels Jordan's success. Jordan also discusses his personal life, including his long-standing relationship with his wife and how his personal passions, such as cooking and music, help him stay grounded.

Timestamps of Key Moments:

• 02:30 - Commitment to the Process: Jordan’s journey from a basic sales rep to a regional leader
• 05:10 - The Importance of Persistence: How Jordan stayed focused and never jumped ship for bigger sign-on bonuses
• 08:00 - Passion and Personality: How Jordan’s high energy fuels his success in sales
• 10:45 - Building Relationships: Why personal connections are key in both business and life
• 15:25 - Loyalty and Persistence: The story behind Jordan’s long-lasting relationship with his wife
• 19:10 - Sales and Life Lessons: How door-to-door sales became a personal development program
• 23:50 - Leadership and Recruitment: The importance of a genuine passion for what you’re selling
• 28:30 - The Power of Authenticity: Why Jordan believes authenticity is the cornerstone of his success
• 32:00 - Overcoming Setbacks: Learning from failures and using them to grow
• 36:15 - Building a Winning Team: How Jordan focuses on helping his team grow through mentorship
• 40:45 - Creating a Positive Culture: Jordan’s approach to developing a culture of success within his team
• 44:30 - Life Beyond Sales: The importance of having hobbies and passions outside of work
• 49:00 - The Girl Scout Cookie Story: A lesson in turning a no-soliciting door into a sales opportunity
• 52:00 - The Power of Intentionality: How mindset and intentionality shape success in sales
• 58:30 - Cultivating a Strong Team: How Jordan incentivizes his team and builds genuine relationships

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Jordan:

• IG: @j.lew__

In this powerful episode, Doug Cartwright sits down with Miguel Angel, founder and CEO of Sunbright, to unpack the extraordinary journey from Colombian immigrant to 7-figure entrepreneur and leadership mentor. Miguel shares how he built one of the fastest-growing solar sales organizations in the U.S., what drives his obsession with personal development, and how God remains at the center of his mission.

They explore the deep mindset behind success, the mistakes that shaped his leadership, and how he’s building a legacy not just of wealth—but of purpose. From core values to morning routines to the emotional toll of scaling a business, this episode is a masterclass in what it really means to lead with vision, humility, and heart.

Timestamps of Key Moments:

02:08 - The hunger for growth: identity, family values, and sports

05:15 - Coming to America: dreams, contrast, and opportunity

09:35 - What Americans take for granted: safety, water, roads, mindset

13:42 - From zero to millionaire: the mindset behind financial growth

18:10 - Leadership mistakes: sacrificing culture, avoiding hard decisions

24:50 - Core values at Sunbright: growth, commitment, loyalty, communication

30:30 - Leadership onboarding: books, systems, expectations

37:02 - Learning through events: how Miguel takes & implements notes

42:50 - The balance of hustle and joy: soccer, resentment, and rituals

48:44 - The power of emotional regulation for high performers

52:31 - Relationship with God: business as spiritual service

58:00 - Life collapse: torn ACL, breakup, and team loss in 60 days

1:04:12 - Doug and Miguel on mentorship, gratitude, and resilience

1:09:05 - Final thoughts: your mess is your message

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Miguel:

• IG:@miguelangelwt

In this episode of The Alchemy Podcast, host Doug Cartwright sits down with Caleb Farina, aka "The Bill Lowering Guy." They reconnect after two years to unpack Caleb’s transformation from a driven 19-year-old obsessed with sales and status, to a grounded 22-year-old building a peaceful and purpose-driven life. 

Caleb shares his journey through substance abuse, emotional breakdowns, door-to-door grit, and the shift from chasing success to embodying meaning. Together, they explore deep concepts like intuitive vs. invasive thoughts, personal accountability, and what it truly means to build a life worth living. This is a raw, emotional, and inspiring episode about owning your truth, breaking patterns, and rising from rock bottom.

Timestamps of Key Moments:

00:00 – Intro: Welcoming Caleb Farina and how the episode came together

01:15 – Reconnecting after two years: Breathwork, DMs, and life updates

04:38 – Caleb’s early sales experience and shifting from transactional to transformational thinking

07:10 – Realizing sales success doesn’t equal fulfillment

10:45 – Invasive vs. intuitive thoughts and how to navigate them

14:23 – Rock bottom: Substance use, emotional numbing, and breaking the victim mindset

18:59 – "You don’t have a sales problem. You have a personal problem affecting your sales"

23:30 – Building grit through door-to-door and redefining what winning means

28:45 – Transitioning out of solar: Failing forward and the cost of misalignment

33:00 – The final emotional relapse and a turning point on his mom’s birthday

39:40 – Letting go of who you thought you were supposed to be

45:20 – A new dream: Peace, purpose, and showing up for others

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Caleb:

• IG: @thebilloweringguy

In this episode of The Alchemy Podcast, host Doug Cartwright is joined by longtime friend and door-to-door sales legend Sam Taggart, founder of D2D Experts and Door-to-Door Con. They explore the evolution of the D2D industry, the difference between desires and callings, redefining spiritual paths, blended families, and building legacy businesses. Sam opens up about recent personal and financial hardships, how he's rebuilding from a place of centeredness, and what it truly means to live "all out."

This is a deep, expansive conversation about purpose, adversity, leadership, relationships, and creative reinvention through the lens of a man who’s done the inner and outer work.

Timestamps of Key Moments:

00:00 – Intro: Welcoming Sam Taggart, founder of D2D Experts & Door-to-Door Con

01:15 – Building the D2D empire: From side hustle to real estate-backed headquarters

09:43 – The origin of Door-to-Door Con: A silent fast and a spiritual download

16:04 – Desire vs. Calling: How to tell the difference and what true surrender feels like

24:39 – The current “State of the Union” in door-to-door sales and new verticals

31:02 – AI vs. human connection: Why face-to-face sales is more valuable than ever

38:11 – Confidence, neurodivergence, and being unapologetically different

44:57 – Divorce, reinvention, and redefining spirituality outside of religion

53:45 – Shame vs. guilt: How shame keeps us stuck and how to move past it

1:04:20 – Communication in relationships: Tactical tools, emotional fluency & conflict hacks

1:16:50 – Blending families: Value systems, co-parenting, and re-establishing structure

1:24:13 – Creatorship, evolution, and how his third book became a legacy project

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Sam:

• IG: @thesamtaggart
• Check out D2D Experts: HERE

Books Mentioned:

• Power vs. Force  by David R. Hawkins

In this episode of The Alchemy Podcast, host Doug Cartwright sits down with top Vivint leader and D2D legend Aaron Doria. They dive deep into the realities of door-to-door sales, leadership longevity, and how to build a lasting legacy in an industry defined by high turnover and temptation. 

Aaron shares his unfiltered wisdom on why he stayed loyal to one company while others chased trends, the power of emotional resilience, and the foundation of trust needed to build a high-performing organization. From recruiting tactics and personal losses to defining what it means to truly lead this is a masterclass in commitment, integrity, and vision.

 Timestamps of Key Moments:

00:00 – Intro: Doug welcomes Aaron Doria, a respected leader at Vivint and co-founder of Triumph Division

03:42 – Leadership Style: Why Aaron is known for being real, direct, and deeply respected

07:55 – Dana White Inspiration: How authenticity in leadership creates loyalty and impact

10:40 – Why He Stayed: The mindset and discipline behind staying at Vivint through the chaos

15:23 – Corporate Life vs. Sales Freedom: Why Aaron left the ad world for total financial control

19:44 – Rebuilding from Zero: Coming back to Vivint, starting with 4 reps, and scaling to thousands

25:12 – Trust Is Everything: How high-trust partnerships drive fast growth and scale

30:28 – Recruiting & Spouse Strategy: Secrets to building deep buy-in from both recruits and their partners

37:16 – Leadership Development: How Aaron turns reps into impactful team leaders

42:07 – Hardest Summer of His Life: Losing his mother, becoming a dad, and still finishing strong

49:50 – Foundation Over Flash: Why consistency outperforms chasing shiny opportunities

53:34 – Choosing the Right Partner: How his wife Hillary helped shape his success and decision-making

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Aaron:

• IG: @aarondoria

In this episode of The Alchemy Podcast, host Doug Cartwright sits down with longtime friend and industry legend Adam Webb.

 With over 18 years of experience in door-to-door sales, Adam opens up about what truly separates average performers from peak performers: principles over pitches.

 From his humble beginnings in alarms to building a successful career in solar, Adam shares the mindset, leadership philosophy, and wealth-building principles that have defined his journey. They dive into the emotional challenges of rejection, cultivating optimism, building resilient teams, transitioning careers, and investing with intention. Whether you're in sales or simply interested in personal growth, this episode is packed with real wisdom.

Timestamps of Key Moments:

04:56 – First encounters with rejection and emotional resilience

08:33 – Principles vs. tactics: Why top reps win beyond scripts

11:26 – The role of work ethic and the “hustle muscle”

15:40 – Optimism and mental self-talk in sales

19:18 – Discipline over motivation and pushing through doubt

23:31 – When to leave a company and when not to

34:10 – Breaking down Pest, Alarms, and Solar industry fit

38:01 – The power of the setter-closer model in solar

42:58 – How Adam develops young leaders and builds belief

47:19 – Practical systems to help reps set and reach goals

59:04 – Passive vs. active real estate investing explained

1:04:27 – Principles for wealth: control spending, invest wisely

1:07:43 – The impact of marriage and balance in a door-to-door career

1:13:05 – Raising five kids, paragliding, and building a life of freedom

1:16:51 – What Adam wants by 50: $10M net worth and full freedom

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Adam:

• IG: @adamwwebb
• Check Out Adam’s Resources: HERE

In this episode of The Alchemy Podcast, host Doug Cartwright dives deep into the emotional realities behind high-performance living. 

As an executive mindset and transformational coach, Doug reflects on patterns he sees in his one-on-one coaching sessions specifically, the mistaken belief that success will eliminate emotional discomfort.

Doug unpacks powerful metaphors and practical tools to help you increase your emotional capacity, embrace unpleasant emotions, and access what he calls your natural state: calm, confident, and clear. If you've ever wondered why you still feel anxious even when things are going well, this episode is for you.

Doug shares hard-won lessons from personal development, coaching, and lived experience, giving you frameworks to stop fighting your inner world and instead create space to thrive in it.

0:06 – Doug introduces the recurring emotional challenge among high performers

0:07 – Doug shares client story: success doesn’t eliminate anxiety

0:08 – Redefining emotions: Not good/bad, but pleasant/unpleasant

0:09 – Quote: “You can’t stop the waves, but you can learn to surf”

0:11 – Doug’s inner boardroom metaphor for emotional capacity

0:12 – Turning your emotional boardroom into a football stadium

0:14 – The roommates metaphor: learning to live with discomfort

0:17 – Doug explains emotional surrender and the 90-second release

0:20 – Triple C: Calm, Confident, Clear – your ideal state

0:23 – Why decision-making fails in emotional discomfort

0:26 – Life won’t unfold as planned – learn to regulate yourself

0:30 – Bring your best self – emotional regulation impacts everything

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

In this powerful episode of The Alchemy Podcast, Doug Cartwright sits down with rising star Nour Sanif to explore his wild journey from couch-surfing and maxing out credit cards in Greece to becoming a top rookie in door-to-door sales. 

They dive into the mental toughness it takes to succeed, the importance of state control, and how Nor turned his hustle into a viral personal brand with Polite Productions. If you’re in sales, content creation, or just trying to build confidence, this one’s for you.

Timestamps of Key Moments:

00:00 – Intro: Doug welcomes Nour and kicks off in Houston, reflecting on Nor's journey

01:45 – Nour shares his first exposure to door-to-door sales and how broke he was at Alchemy Summit

05:22 – Nour goes into debt to spark a fire for change

09:41 – How Nour handled fear, pressure, and debt in early sales days

15:10 – Doug and Nour discuss emotional state and how it affects sales performance

20:38 – Shifting mindset from rookie year to committed, grounded energy

25:50 – Building real self-confidence through action and results

29:30 – The creation of “Polite” and how Nour turned branding into a recruiting magnet

35:18 – Nour’s content strategy: mixing humor with informative videos

42:05 – The importance of being authentic and consistent as a creator and rep

47:42 – Nour and Doug break down re-knocking pitch and energy-based sales approach

58:10 – Nour’s big vision: using door-to-door to fund his indie film company, Polite Productions

Follow Doug:

• IG: @doug_cartwright
• Join the Alchemy Accelerator: HERE
• Subscribe to my YouTube Channel: HERE

Follow Nour:

• IG: @noursanif
• Work with Nour