This week, Lewis sits down with Erika Doyle, Founder of Drink Dry, a leading non-alcoholic e-commerce business. Back in 2019, she was told she had two of the worst ideas—e-commerce and non-alcoholic drinks. Fast forward to today, and she’s one of the UAE’s most successful distributors in the industry. Tune in to hear how Erika went from not knowing what a profit margin was to securing partnerships with global brands and collaborating with Allsopp & Allsopp.

00:00 Introduction to Erica Doyle, Founder and CEO of Drink Dry

00:57 The Journey of Drink Dry: From Idea to Reality

03:55 Building a Non-Alcoholic Beverage Empire

04:56 Challenges and Triumphs in the Beverage Industry

06:50 The Importance of Vision and Leadership

09:21 Creating Demand for Non-Alcoholic Drinks

12:57 Overcoming Industry Resistance

14:04 The Upsell Strategy for Non-Alcoholic Drinks

14:35 The Health Kick Impact on Alcohol Sales

17:30 COVID-19's Influence on E-Commerce and Lifestyle

20:49 The Real Estate Journey with Allsop and Allsop

24:36 Choosing the Perfect Family Home in Dubai

29:06 Conclusion and Final Thoughts

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