Aleksander Vitkin Podcast

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Sometimes the world is not fair to people. We are making a conversation about whether or not you should go to college. A very interesting thing here is that between all of us Jester is the youngest, the least educated (never graduated), has the worst English, but on the other hand he makes the most money in his business.

The education system is definitely not made properly, because you can be the best student who has the best grades and you can still not be able to find a job after that. It is really hard to see other people less educated than you to be more successful in the real world. The process that our education system offers is not fair to all of us, because it is designed in a way that all of us can achieve some kind of success no matter how hard we study at school.

Jester had the self-esteem from a very early age that he is going to be very successful without going to school. Jester thinks that if you really want to succeed in life you can work very hard in the real world and you will be rewarded for your hard work there.

The education system does not get updated fast enough. If something new comes out, it takes 5 to 10 years before you start learning it in the schools.

That is very frustrating for people who believe that they can achieve more. Jester was one of those people. He did not like it and that is why he dropped out and that is why he is where he is today.

Most internships in most jobs in the beginning are very administrative. Whereas, what gets rewarded in the real world is not being a bureaucrat. What gets rewarded is very creative interesting work. People think that you need to do boring stuff to get success. In fact, you can get rewarded for activities that you enjoy like public speaking, sales, artistic stuff, video creation.

Some people study for 4/5 years in college and they can come out of college and work for people with no education, no experience in what they are doing for $4 - $6 an hour. On one hand that is fair, because they are getting paid more than they will be in their daily job, but on the other hand they have spent so much time and effort studying for several years and work for someone who has no idea about that.

The biggest misconception is that people think that the piece of paper that they will get from university will provide them a better job. In fact, many employers are not looking for someone with education, they are looking for someone with actual skills. The real truth is that many people graduate from university with no real skills and experience.

It is true that you can gain the hustle that you have put in school and apply it in the real world. Definitely, there are a lot of valuable lessons that you can get from university, but the problem is that the amount of lessons that you will get from school is nothing compared to what you will get if you dive in the entrepreneurial world.

There are a lot of people who go to college only to tell that have graduated. After graduating they work on something completely different from what they have been studying for 5 years. And the worst thing is that those people do not even know that they want to study that.

If decide you go to college, you have to know why you are going to college. Otherwise, it does not make any sense. If you know that you do not want to go to college, then you have to have a really good plan and work as much as possible to achieve more than what you can achieve in your job.

The possibilities in the entrepreneurial world are endless. Whereas, the possibilities in the corporate are known by everyone. In the corporate world everyone is equal and you cannot achieve a lot of success.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Sometimes the world is not fair to people. We are making a conversation about whether or not you should go to college. A very interesting thing here is that between all of us Jester is the youngest, the least educated (never graduated), has the worst English, but on the other hand he makes the most money in his business.

The education system is definitely not made properly, because you can be the best student who has the best grades and you can still not be able to find a job after that. It is really hard to see other people less educated than you to be more successful in the real world. The process that our education system offers is not fair to all of us, because it is designed in a way that all of us can achieve some kind of success no matter how hard we study at school.

Jester had the self-esteem from a very early age that he is going to be very successful without going to school. Jester thinks that if you really want to succeed in life you can work very hard in the real world and you will be rewarded for your hard work there.

The education system does not get updated fast enough. If something new comes out, it takes 5 to 10 years before you start learning it in the schools.

That is very frustrating for people who believe that they can achieve more. Jester was one of those people. He did not like it and that is why he dropped out and that is why he is where he is today.

Most internships in most jobs in the beginning are very administrative. Whereas, what gets rewarded in the real world is not being a bureaucrat. What gets rewarded is very creative interesting work. People think that you need to do boring stuff to get success. In fact, you can get rewarded for activities that you enjoy like public speaking, sales, artistic stuff, video creation.

Some people study for 4/5 years in college and they can come out of college and work for people with no education, no experience in what they are doing for $4 - $6 an hour. On one hand that is fair, because they are getting paid more than they will be in their daily job, but on the other hand they have spent so much time and effort studying for several years and work for someone who has no idea about that.

The biggest misconception is that people think that the piece of paper that they will get from university will provide them a better job. In fact, many employers are not looking for someone with education, they are looking for someone with actual skills. The real truth is that many people graduate from university with no real skills and experience.

It is true that you can gain the hustle that you have put in school and apply it in the real world. Definitely, there are a lot of valuable lessons that you can get from university, but the problem is that the amount of lessons that you will get from school is nothing compared to what you will get if you dive in the entrepreneurial world.

There are a lot of people who go to college only to tell that have graduated. After graduating they work on something completely different from what they have been studying for 5 years. And the worst thing is that those people do not even know that they want to study that.

If decide you go to college, you have to know why you are going to college. Otherwise, it does not make any sense. If you know that you do not want to go to college, then you have to have a really good plan and work as much as possible to achieve more than what you can achieve in your job.

The possibilities in the entrepreneurial world are endless. Whereas, the possibilities in the corporate are known by everyone. In the corporate world everyone is equal and you cannot achieve a lot of success.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Sometimes the world is not fair to people. We are making a conversation about whether or not you should go to college. A very interesting thing here is that between all of us Jester is the youngest, the least educated (never graduated), has the worst English, but on the other hand he makes the most money in his business.

The education system is definitely not made properly, because you can be the best student who has the best grades and you can still not be able to find a job after that. It is really hard to see other people less educated than you to be more successful in the real world. The process that our education system offers is not fair to all of us, because it is designed in a way that all of us can achieve some kind of success no matter how hard we study at school.

Jester had the self-esteem from a very early age that he is going to be very successful without going to school. Jester thinks that if you really want to succeed in life you can work very hard in the real world and you will be rewarded for your hard work there.

The education system does not get updated fast enough. If something new comes out, it takes 5 to 10 years before you start learning it in the schools.

That is very frustrating for people who believe that they can achieve more. Jester was one of those people. He did not like it and that is why he dropped out and that is why he is where he is today.

Most internships in most jobs in the beginning are very administrative. Whereas, what gets rewarded in the real world is not being a bureaucrat. What gets rewarded is very creative interesting work. People think that you need to do boring stuff to get success. In fact, you can get rewarded for activities that you enjoy like public speaking, sales, artistic stuff, video creation.

Some people study for 4/5 years in college and they can come out of college and work for people with no education, no experience in what they are doing for $4 - $6 an hour. On one hand that is fair, because they are getting paid more than they will be in their daily job, but on the other hand they have spent so much time and effort studying for several years and work for someone who has no idea about that.

The biggest misconception is that people think that the piece of paper that they will get from university will provide them a better job. In fact, many employers are not looking for someone with education, they are looking for someone with actual skills. The real truth is that many people graduate from university with no real skills and experience.

It is true that you can gain the hustle that you have put in school and apply it in the real world. Definitely, there are a lot of valuable lessons that you can get from university, but the problem is that the amount of lessons that you will get from school is nothing compared to what you will get if you dive in the entrepreneurial world.

There are a lot of people who go to college only to tell that have graduated. After graduating they work on something completely different from what they have been studying for 5 years. And the worst thing is that those people do not even know that they want to study that.

If decide you go to college, you have to know why you are going to college. Otherwise, it does not make any sense. If you know that you do not want to go to college, then you have to have a really good plan and work as much as possible to achieve more than what you can achieve in your job.

The possibilities in the entrepreneurial world are endless. Whereas, the possibilities in the corporate are known by everyone. In the corporate world everyone is equal and you cannot achieve a lot of success.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Sometimes the world is not fair to people. We are making a conversation about whether or not you should go to college. A very interesting thing here is that between all of us Jester is the youngest, the least educated (never graduated), has the worst English, but on the other hand he makes the most money in his business.

The education system is definitely not made properly, because you can be the best student who has the best grades and you can still not be able to find a job after that. It is really hard to see other people less educated than you to be more successful in the real world. The process that our education system offers is not fair to all of us, because it is designed in a way that all of us can achieve some kind of success no matter how hard we study at school.

Jester had the self-esteem from a very early age that he is going to be very successful without going to school. Jester thinks that if you really want to succeed in life you can work very hard in the real world and you will be rewarded for your hard work there.

The education system does not get updated fast enough. If something new comes out, it takes 5 to 10 years before you start learning it in the schools.

That is very frustrating for people who believe that they can achieve more. Jester was one of those people. He did not like it and that is why he dropped out and that is why he is where he is today.

Most internships in most jobs in the beginning are very administrative. Whereas, what gets rewarded in the real world is not being a bureaucrat. What gets rewarded is very creative interesting work. People think that you need to do boring stuff to get success. In fact, you can get rewarded for activities that you enjoy like public speaking, sales, artistic stuff, video creation.

Some people study for 4/5 years in college and they can come out of college and work for people with no education, no experience in what they are doing for $4 - $6 an hour. On one hand that is fair, because they are getting paid more than they will be in their daily job, but on the other hand they have spent so much time and effort studying for several years and work for someone who has no idea about that.

The biggest misconception is that people think that the piece of paper that they will get from university will provide them a better job. In fact, many employers are not looking for someone with education, they are looking for someone with actual skills. The real truth is that many people graduate from university with no real skills and experience.

It is true that you can gain the hustle that you have put in school and apply it in the real world. Definitely, there are a lot of valuable lessons that you can get from university, but the problem is that the amount of lessons that you will get from school is nothing compared to what you will get if you dive in the entrepreneurial world.

There are a lot of people who go to college only to tell that have graduated. After graduating they work on something completely different from what they have been studying for 5 years. And the worst thing is that those people do not even know that they want to study that.

If decide you go to college, you have to know why you are going to college. Otherwise, it does not make any sense. If you know that you do not want to go to college, then you have to have a really good plan and work as much as possible to achieve more than what you can achieve in your job.

The possibilities in the entrepreneurial world are endless. Whereas, the possibilities in the corporate are known by everyone. In the corporate world everyone is equal and you cannot achieve a lot of success.

“Want to connect on facebook? Add me on Facebook:

http://www.facebook.com/aleksander.vitkin

Follow me on Instagram: @aleksvitkin”

Sometimes the world is not fair to people. We are making a conversation about whether or not you should go to college. A very interesting thing here is that between all of us Jester is the youngest, the least educated (never graduated), has the worst English, but on the other hand he makes the most money in his business.

The education system is definitely not made properly, because you can be the best student who has the best grades and you can still not be able to find a job after that. It is really hard to see other people less educated than you to be more successful in the real world. The process that our education system offers is not fair to all of us, because it is designed in a way that all of us can achieve some kind of success no matter how hard we study at school.

Jester had the self-esteem from a very early age that he is going to be very successful without going to school. Jester thinks that if you really want to succeed in life you can work very hard in the real world and you will be rewarded for your hard work there.

The education system does not get updated fast enough. If something new comes out, it takes 5 to 10 years before you start learning it in the schools.

That is very frustrating for people who believe that they can achieve more. Jester was one of those people. He did not like it and that is why he dropped out and that is why he is where he is today.

Most internships in most jobs in the beginning are very administrative. Whereas, what gets rewarded in the real world is not being a bureaucrat. What gets rewarded is very creative interesting work. People think that you need to do boring stuff to get success. In fact, you can get rewarded for activities that you enjoy like public speaking, sales, artistic stuff, video creation.

Some people study for 4/5 years in college and they can come out of college and work for people with no education, no experience in what they are doing for $4 - $6 an hour. On one hand that is fair, because they are getting paid more than they will be in their daily job, but on the other hand they have spent so much time and effort studying for several years and work for someone who has no idea about that.

The biggest misconception is that people think that the piece of paper that they will get from university will provide them a better job. In fact, many employers are not looking for someone with education, they are looking for someone with actual skills. The real truth is that many people graduate from university with no real skills and experience.

It is true that you can gain the hustle that you have put in school and apply it in the real world. Definitely, there are a lot of valuable lessons that you can get from university, but the problem is that the amount of lessons that you will get from school is nothing compared to what you will get if you dive in the entrepreneurial world.

There are a lot of people who go to college only to tell that have graduated. After graduating they work on something completely different from what they have been studying for 5 years. And the worst thing is that those people do not even know that they want to study that.

If decide you go to college, you have to know why you are going to college. Otherwise, it does not make any sense. If you know that you do not want to go to college, then you have to have a really good plan and work as much as possible to achieve more than what you can achieve in your job.

The possibilities in the entrepreneurial world are endless. Whereas, the possibilities in the corporate are known by everyone. In the corporate world everyone is equal and you cannot achieve a lot of success.

I flew over to the offices of Mindvalley in Kuala Lumpur, Malaysia to interview Ajit Nawalkha, co-founder at Evercoach (Part of Mindvalley)

Topics:

- How to start a company from scratch

- How to build a business to 6 figures

- Should you get affiliates before you have a proven offer?

- Should someone with no history of delivering results create info products?

- How to manage email lists?

- How much training to give someone

I’m interviewing Ajit Nawalkha, who’s the co-founder of Mind Valley India, and Ever Coach. Ajit has specialized in marketing (he has teams of people, running marketing in his company).

I have a member who doesn’t know how to start, they are just starting up marketing, and they want to get into making money online, and become good at marketing, and travelling, and sales. They have no idea where to start: they don’t have a product yet, they don’t have a list yet, they don’t have an audience yet, and they don’t know how to get any of those things.

Every time Ajit starts a new company, he always starts off by opening up a simple landing page, for any idea he wants to pursue in the future. The first step to starting a new business, is to understand the market, and how small or narrow you can go, and understand a little bit about the market, so you can create a business from there, and then go further into it.

Ajit started a new coaching business nine month ago, where he addresses coaches, and teaches them how to get better. Instead of jumping straight into the business, he looked at if they had any existing leverage already: he looked at whether there was a place where he could get existing coaches already, who would show up and be interested.

If he saw the interest, the second part was to throw up a landing page, run a couple of Facebook ads, and see if people would be interested. It’s a very easy target, if you know what you’re going to address. For example, if you were starting a coaching business today, you would throw up a landing page, using click farm, unbound, or whichever software you prefer. It costs like ninety dollars, or you might be able to get a free trial. Set up a landing page, with a simple headline saying: ‘how to xyx’ (whatever the xyz is). For Ajit it was ‘how to be a six figure coach’ because he was addressing coaches, and makeing them into better ones.

1. Which marketing books to read (copywriting etc)

2. How to do webinars better

3. The Mindvalley hiring strategy explained (how to take Facebook, Google employees and recruit them for your company)

4. Why hiring milennials is better for internet based companies

Ajit recommends picking up anything written by Dan Kennedy, as well as a book called copy logic, written by Michael Masterson, which allows you to think logically about copy.

Ajit also gets a lot out of anything written by John Caples. He writes about advertising, but all the concepts apply.

Spin selling is a fantastic book, it’s written for people who pick up the phone. He’s found the concepts behind the spin selling model are applicable to anything. Ajit uses the same model for launches, for consulting calls, for webinars, and anything he has to promote or market.

He also recommends to pick up a book called scientific advertising, it’s a really old book, but it’s a good one. It covers the basics of marketing, and you’ll feel like you already know it all when reading it, but if you really think about it after you’ve finished reading it, it will always give you something new to do, and follow through on.

Ajit’s companies are very much pro about understanding the user experience, and have the most epic experience for every user. If you have a look at his funnel structures, they run a lot of funnels, which are a pile of webinars.

I flew over to the offices of Mindvalley in Kuala Lumpur, Malaysia to interview Ajit Nawalkha, co-founder at Evercoach (Part of Mindvalley)

Topics:

- How to start a company from scratch

- How to build a business to 6 figures

- Should you get affiliates before you have a proven offer?

- Should someone with no history of delivering results create info products?

- How to manage email lists?

- How much training to give someone

I’m interviewing Ajit Nawalkha, who’s the co-founder of Mind Valley India, and Ever Coach. Ajit has specialized in marketing (he has teams of people, running marketing in his company).

I have a member who doesn’t know how to start, they are just starting up marketing, and they want to get into making money online, and become good at marketing, and travelling, and sales. They have no idea where to start: they don’t have a product yet, they don’t have a list yet, they don’t have an audience yet, and they don’t know how to get any of those things.

Every time Ajit starts a new company, he always starts off by opening up a simple landing page, for any idea he wants to pursue in the future. The first step to starting a new business, is to understand the market, and how small or narrow you can go, and understand a little bit about the market, so you can create a business from there, and then go further into it.

Ajit started a new coaching business nine month ago, where he addresses coaches, and teaches them how to get better. Instead of jumping straight into the business, he looked at if they had any existing leverage already: he looked at whether there was a place where he could get existing coaches already, who would show up and be interested.

If he saw the interest, the second part was to throw up a landing page, run a couple of Facebook ads, and see if people would be interested. It’s a very easy target, if you know what you’re going to address. For example, if you were starting a coaching business today, you would throw up a landing page, using click farm, unbound, or whichever software you prefer. It costs like ninety dollars, or you might be able to get a free trial. Set up a landing page, with a simple headline saying: ‘how to xyx’ (whatever the xyz is). For Ajit it was ‘how to be a six figure coach’ because he was addressing coaches, and makeing them into better ones.

1. Which marketing books to read (copywriting etc)

2. How to do webinars better

3. The Mindvalley hiring strategy explained (how to take Facebook, Google employees and recruit them for your company)

4. Why hiring milennials is better for internet based companies

Ajit recommends picking up anything written by Dan Kennedy, as well as a book called copy logic, written by Michael Masterson, which allows you to think logically about copy.

Ajit also gets a lot out of anything written by John Caples. He writes about advertising, but all the concepts apply.

Spin selling is a fantastic book, it’s written for people who pick up the phone. He’s found the concepts behind the spin selling model are applicable to anything. Ajit uses the same model for launches, for consulting calls, for webinars, and anything he has to promote or market.

He also recommends to pick up a book called scientific advertising, it’s a really old book, but it’s a good one. It covers the basics of marketing, and you’ll feel like you already know it all when reading it, but if you really think about it after you’ve finished reading it, it will always give you something new to do, and follow through on.

Ajit’s companies are very much pro about understanding the user experience, and have the most epic experience for every user. If you have a look at his funnel structures, they run a lot of funnels, which are a pile of webinars.

I flew over to the offices of Mindvalley in Kuala Lumpur, Malaysia to interview Ajit Nawalkha, co-founder at Evercoach (Part of Mindvalley)

Topics:

- How to start a company from scratch

- How to build a business to 6 figures

- Should you get affiliates before you have a proven offer?

- Should someone with no history of delivering results create info products?

- How to manage email lists?

- How much training to give someone

I’m interviewing Ajit Nawalkha, who’s the co-founder of Mind Valley India, and Ever Coach. Ajit has specialized in marketing (he has teams of people, running marketing in his company).

I have a member who doesn’t know how to start, they are just starting up marketing, and they want to get into making money online, and become good at marketing, and travelling, and sales. They have no idea where to start: they don’t have a product yet, they don’t have a list yet, they don’t have an audience yet, and they don’t know how to get any of those things.

Every time Ajit starts a new company, he always starts off by opening up a simple landing page, for any idea he wants to pursue in the future. The first step to starting a new business, is to understand the market, and how small or narrow you can go, and understand a little bit about the market, so you can create a business from there, and then go further into it.

Ajit started a new coaching business nine month ago, where he addresses coaches, and teaches them how to get better. Instead of jumping straight into the business, he looked at if they had any existing leverage already: he looked at whether there was a place where he could get existing coaches already, who would show up and be interested.

If he saw the interest, the second part was to throw up a landing page, run a couple of Facebook ads, and see if people would be interested. It’s a very easy target, if you know what you’re going to address. For example, if you were starting a coaching business today, you would throw up a landing page, using click farm, unbound, or whichever software you prefer. It costs like ninety dollars, or you might be able to get a free trial. Set up a landing page, with a simple headline saying: ‘how to xyx’ (whatever the xyz is). For Ajit it was ‘how to be a six figure coach’ because he was addressing coaches, and makeing them into better ones.

1. Which marketing books to read (copywriting etc)

2. How to do webinars better

3. The Mindvalley hiring strategy explained (how to take Facebook, Google employees and recruit them for your company)

4. Why hiring milennials is better for internet based companies

Ajit recommends picking up anything written by Dan Kennedy, as well as a book called copy logic, written by Michael Masterson, which allows you to think logically about copy.

Ajit also gets a lot out of anything written by John Caples. He writes about advertising, but all the concepts apply.

Spin selling is a fantastic book, it’s written for people who pick up the phone. He’s found the concepts behind the spin selling model are applicable to anything. Ajit uses the same model for launches, for consulting calls, for webinars, and anything he has to promote or market.

He also recommends to pick up a book called scientific advertising, it’s a really old book, but it’s a good one. It covers the basics of marketing, and you’ll feel like you already know it all when reading it, but if you really think about it after you’ve finished reading it, it will always give you something new to do, and follow through on.

Ajit’s companies are very much pro about understanding the user experience, and have the most epic experience for every user. If you have a look at his funnel structures, they run a lot of funnels, which are a pile of webinars.

I flew over to the offices of Mindvalley in Kuala Lumpur, Malaysia to interview Ajit Nawalkha, co-founder at Evercoach (Part of Mindvalley)

Topics:

- How to start a company from scratch

- How to build a business to 6 figures

- Should you get affiliates before you have a proven offer?

- Should someone with no history of delivering results create info products?

- How to manage email lists?

- How much training to give someone

I’m interviewing Ajit Nawalkha, who’s the co-founder of Mind Valley India, and Ever Coach. Ajit has specialized in marketing (he has teams of people, running marketing in his company).

I have a member who doesn’t know how to start, they are just starting up marketing, and they want to get into making money online, and become good at marketing, and travelling, and sales. They have no idea where to start: they don’t have a product yet, they don’t have a list yet, they don’t have an audience yet, and they don’t know how to get any of those things.

Every time Ajit starts a new company, he always starts off by opening up a simple landing page, for any idea he wants to pursue in the future. The first step to starting a new business, is to understand the market, and how small or narrow you can go, and understand a little bit about the market, so you can create a business from there, and then go further into it.

Ajit started a new coaching business nine month ago, where he addresses coaches, and teaches them how to get better. Instead of jumping straight into the business, he looked at if they had any existing leverage already: he looked at whether there was a place where he could get existing coaches already, who would show up and be interested.

If he saw the interest, the second part was to throw up a landing page, run a couple of Facebook ads, and see if people would be interested. It’s a very easy target, if you know what you’re going to address. For example, if you were starting a coaching business today, you would throw up a landing page, using click farm, unbound, or whichever software you prefer. It costs like ninety dollars, or you might be able to get a free trial. Set up a landing page, with a simple headline saying: ‘how to xyx’ (whatever the xyz is). For Ajit it was ‘how to be a six figure coach’ because he was addressing coaches, and makeing them into better ones.

1. Which marketing books to read (copywriting etc)

2. How to do webinars better

3. The Mindvalley hiring strategy explained (how to take Facebook, Google employees and recruit them for your company)

4. Why hiring milennials is better for internet based companies

Ajit recommends picking up anything written by Dan Kennedy, as well as a book called copy logic, written by Michael Masterson, which allows you to think logically about copy.

Ajit also gets a lot out of anything written by John Caples. He writes about advertising, but all the concepts apply.

Spin selling is a fantastic book, it’s written for people who pick up the phone. He’s found the concepts behind the spin selling model are applicable to anything. Ajit uses the same model for launches, for consulting calls, for webinars, and anything he has to promote or market.

He also recommends to pick up a book called scientific advertising, it’s a really old book, but it’s a good one. It covers the basics of marketing, and you’ll feel like you already know it all when reading it, but if you really think about it after you’ve finished reading it, it will always give you something new to do, and follow through on.

Ajit’s companies are very much pro about understanding the user experience, and have the most epic experience for every user. If you have a look at his funnel structures, they run a lot of funnels, which are a pile of webinars.

I flew over to the offices of Mindvalley in Kuala Lumpur, Malaysia to interview Ajit Nawalkha, co-founder at Evercoach (Part of Mindvalley)

Topics:

- How to start a company from scratch

- How to build a business to 6 figures

- Should you get affiliates before you have a proven offer?

- Should someone with no history of delivering results create info products?

- How to manage email lists?

- How much training to give someone

I’m interviewing Ajit Nawalkha, who’s the co-founder of Mind Valley India, and Ever Coach. Ajit has specialized in marketing (he has teams of people, running marketing in his company).

I have a member who doesn’t know how to start, they are just starting up marketing, and they want to get into making money online, and become good at marketing, and travelling, and sales. They have no idea where to start: they don’t have a product yet, they don’t have a list yet, they don’t have an audience yet, and they don’t know how to get any of those things.

Every time Ajit starts a new company, he always starts off by opening up a simple landing page, for any idea he wants to pursue in the future. The first step to starting a new business, is to understand the market, and how small or narrow you can go, and understand a little bit about the market, so you can create a business from there, and then go further into it.

Ajit started a new coaching business nine month ago, where he addresses coaches, and teaches them how to get better. Instead of jumping straight into the business, he looked at if they had any existing leverage already: he looked at whether there was a place where he could get existing coaches already, who would show up and be interested.

If he saw the interest, the second part was to throw up a landing page, run a couple of Facebook ads, and see if people would be interested. It’s a very easy target, if you know what you’re going to address. For example, if you were starting a coaching business today, you would throw up a landing page, using click farm, unbound, or whichever software you prefer. It costs like ninety dollars, or you might be able to get a free trial. Set up a landing page, with a simple headline saying: ‘how to xyx’ (whatever the xyz is). For Ajit it was ‘how to be a six figure coach’ because he was addressing coaches, and makeing them into better ones.

1. Which marketing books to read (copywriting etc)

2. How to do webinars better

3. The Mindvalley hiring strategy explained (how to take Facebook, Google employees and recruit them for your company)

4. Why hiring milennials is better for internet based companies

Ajit recommends picking up anything written by Dan Kennedy, as well as a book called copy logic, written by Michael Masterson, which allows you to think logically about copy.

Ajit also gets a lot out of anything written by John Caples. He writes about advertising, but all the concepts apply.

Spin selling is a fantastic book, it’s written for people who pick up the phone. He’s found the concepts behind the spin selling model are applicable to anything. Ajit uses the same model for launches, for consulting calls, for webinars, and anything he has to promote or market.

He also recommends to pick up a book called scientific advertising, it’s a really old book, but it’s a good one. It covers the basics of marketing, and you’ll feel like you already know it all when reading it, but if you really think about it after you’ve finished reading it, it will always give you something new to do, and follow through on.

Ajit’s companies are very much pro about understanding the user experience, and have the most epic experience for every user. If you have a look at his funnel structures, they run a lot of funnels, which are a pile of webinars.