#Aleph Technologies specializes in providing hands-on classroom-based and onsite IT #certificationtraining courses taught by expert instructors with practical industry experience. Classes span focuses on Business Analysis, Health Insurance & Systems Domain, IT Project Management, and IT Services with emphasis on #Certified #SCRUM Master, #ScaledAgile #Certifications in Dallas, and leadership roles in #Agiledevelopment. Since 2000, over 3000-course participants from more than 100 organizations across the globe have enhanced their skills through intensive, applicable exercises and education. 

https://www.aleph-technologies.com/

https://www.aleph-technologies.com/events

https://www.aleph-technologies.com/courses

https://www.aleph-technologies.com/trainers

We guide you through your #Agile Transformation.

Reap the benefits of #Aleph Technologies’ expertise applying #Agile #methods and #solutions. We will be your guide and mentor through your# business’s #Agile #transformation and align you with a trajectory of growth that maintains #strategic priorities. The benefits of an #Agile #transformation include dramatic #improvements to delivery effectiveness, shortened time cycles, and heightened responsiveness to change. Work in tandem with #Aleph Technologies to develop a practical plan of action, #implement necessary changes, and move your #company to new heights with a culture of learning, innovation, and growth throughout your #organization.

#scrumorg #agile #scrummaster #scrum #productowner #scrumalliance #productmanagement #psm #agilecoach #scaledagileframework #devops #scrumtraining #productmanager #itbusinessanalyst #businessanalyst #agileproblems #itbusinessowner #developmentteam #scrumteam #agileprocess #scrummasters #scrumdotorg #agile #certificacaoscrum #retrospectivas #teambuilding #agiledevelopment

You know you have amazing #content, but how do you drive trafficto it? How do you amplify its reach?

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”

The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. As Perri Robinson, head of #marketing at Meltwater, says, “No matter how good (your content) is, it matters how you are distributing it.”

If you’ve got the budget, the fastest way to drive instant traffic to your #content is more likely through paid social media, from promoted posts on Twitter to ads on Facebook. For the biggest effect, you need to spend wisely.

David Fallarme, head of marketing at HubSpot, advocates doubling down on a singular topic. Which topic? “Let your personas drive your target ‘topic clusters’ based on search volume estimates and competitiveness of those clusters,” he says.

A blog article is good. But using the same research and insight included in the blog article in other formats offers more opportunities for your audience to see and engage with your #content.

Video is a good example of this. Repurpose your highest performing blog #content into high-quality videos. Post them to channels like YouTube, optimizing for relevant keywords to ensure maximum exposure.

#Marketing automationoffers another way to get your content into the hands of your audience.

Triggering could happen through dynamic #content modules on your site, promoting #content to those who need it the most, or through emails, tailoring content to people who have expressed an interest or to a persona or industry sub-segment.

As you expand your view of how to get more from your #content – and how to get more people to see or view your content – think about your content as an agency does its clients. What can you do to make sure your client gets the recognition it deserves from the right audiences?

Your solution can involve thinking more about how to use public relations and advertising, but it also can include identifying a topic to own, automating triggers, and using the content in multiple formats.

Fun fact  Neuroimaging shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners.

We can see the power of emotional content at work in #marketing that went viral. Nike’s What Are Girls Made of?, and Apple’s Misunderstood campaigns both spring to mind.

But we’ve also seen how emotional content can go terribly awry. For content creators, using emotion can be an incredibly powerful #engagement tactic, but we must use it artfully. Let’s explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.

Emotional #engagement is affected by scientific principles that directly impact content creation. Here are four key areas:

● Design

● Color

● Images

● Branding

Designs often fall into patterns of sameness around the latest trends. However, designs that evoke the greatest emotional response tend to involve something out of the norm. Elements of surprise can prevent your content from being filtered out by Broca’s area in the brain.

Additionally, introducing schema incongruity – information conflicting with an established schema – has the potential to increase interest, memorability, and persuasiveness in consumers.

Color can have a powerful impact on a viewer’s emotional response. Studies show visuals in color can increase people’s willingness to read a piece of content by 80%. Using specific colors can have a significant impact on mood; for example, red evokes strong emotions, while yellow can foster happy feelings, and blue creates a calm, trustworthy atmosphere.

Coca-Cola consistently uses red as its brand color. Red not only evokes a strong emotional response, it cultivates a positive, friendly energy that makes consumers want to participate.

A large body of research confirms the emotional power of visuals — Visual Teaching Alliance quotes David Hyerle’s field guide that says 90% of all information transmitted to the brain is visual. Images also evoke emotional responses. For example, photos of people have been shown to increase empathy, and photos of babies tend to be more engaging than other types of imagery.

In one case study, a South African financial institution sent 50,000 direct-mail pieces featuring an image of a person. In some, the person was the same gender as the recipient; in other cases, the person in the photo was the opposite gender. For male customers, using a photo of a female in the offer letter significantly increased response; the effect had about as much impact as if the bank offered a drop in the interest rate by 4.5 percentage points.

Knowing the science that impacts our audience’s emotional response is useful. However, it takes an artful approach to turn this science into impactful, engaging content. It’s all too easy for brands to misuse psychological levers in an attempt to make an impact on viewers or readers.

As content creators, how do we walk the line between good emotional #engagement and audience manipulation? It takes empathy, continuous refinement, and above all, a relevant story.

Bottom line

Emotion is the key to driving strong engagement with your content. Using the #science of emotional resonance and the #art of creativity, you can design stories that appeal to your audience in a meaningful, real way. These stories will inspire members of your audience to share and will keep them coming back for more.

What should you be posting on #Instagram #Stories in 2021?

With the Highlights feature, the bio section is a place not only where you tell the brand story but a place to convert visitors.

Think of Highlights as a short promo trailer for your business, and it becomes a perfect opportunity to show what your brand is all about, give a sense of what your product offers, and generate direct traffic to your sales  .

Collaboration with INFLUENCERS is an ever-growing #Instagram trend. Still, many brands execute it by paying for a few sponsored posts on an influencer’s feed, crossing their fingers, and praying for some new followers to come through the tag mention.

In a Stories takeover, an influencer of choice takes over the brand account for, say, a day, to produce exclusive content. It used to be popular but somehow isn’t that trendy anymore. That’s a pity because there are so many benefits to doing Stories’ takeovers: cross-directing #followers, creating exclusive content for your #followers, networking with relevant influencers, etc.

While polls are a great tool to engage your audience, you also can use them for AUDIENCE RESEARCH. Instead of asking something for pure entertainment, find out what kind of content your followers want to see on the account.

For instance, if your account focuses on TRAVEL, ask about destinations your audience wants to see. Their responses may surprise you. But either way, you’ll learn if you should share more about that destination or not.

Highly competitive and the fastest growing platform, Instagram was touted as “all about community,” but the harsh reality was few people really wanted to help anybody. Brands wanting to be featured usually need to pay for every single mention, every single shoutout.

That’s precisely why helping each other out can be a useful change of mindset (from competitors to friends).

Giving shoutouts on Stories to another user or urging your #followers to follow somebody else might seem like suicide. Still, it builds relationships on social media – you shout out to someone, hoping to get a shout back.

Last but not least: Use questionnaire templates. They stand out, engage your audience, and are great to entice followers with cool freebies. It’s easy to create them online. It’s even better to create custom templates – and let your #followers screenshot them.

#digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Social media can be a tough nut to crack. The rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears without notice.

The one thing to conquer those #socialmedia concerns is a channel plan – an advanced directive for how your brand manages its #content on these evolving platforms. It also spells out what you should (and shouldn’t) expect to achieve.

Many brands mistakenly assume they must DISTRIBUTE CONTENT anywhere and everywhere to maximize its reach. But plastering your brand’s content across every #socialnetwork, trendy news site, and video platform is not a channel plan. It holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business.

The channel-planning process involves three steps: (1) understanding the platform’s value proposition, (2) creating your brand’s use case for engagement, and (3) ensuring everyone on your team works from the same set of guidelines. Let’s look closer at each one.

each channel and its core community’s engagement preferences play major roles in deciding if your content is a good fit. your audience might be open to connecting with your brand in a twitter chat but reserves snapchat for personal conversations. authoritative long-form content might play well on linkedin or medium, while memes, mash-ups, and captioned photos are more appropriate for platforms like instagram.

it’s important to familiarize yourself with the characteristics of each channel and its corresponding community before joining the conversation.

with a short list of potential channels in hand, map existing content assets to their most appropriate distribution channels. remember to consider the #content experiences audiences expect, determine if you have the resources to meet those expectations, and evaluate the potential to deliver meaningful business results with your efforts.

who uses this channel and what are they using it for?

will it help us meet our objectives?

what results do we want to achieve?

what kinds of content work best on this platform?

while your company’s goals are important, you also need to establish the right tone, the right topics, and the right conversations to ensure the #content delivers the experience your audiences want.

no matter how far and wide your business intends to extend its reach, successful #content marketing distribution often comes down to having a strategic, systematic, and scalable approach. this model ensures that everyone works from the same social media blueprint, but it’s not the only way to get the job done.

#advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

As a #content marketer, your job is to use content to sell something – a product, service, or message. Maybe you already drive sufficient conversions. But do you really want to settle for sufficient?

You can do better and improve your #content  #marketing to double or even triple your conversion rates. Today, let’s focus on how to do that with the most important aspect of #content #marketing – your content. Here are five ways to create engaging #content to boost your conversions.

Your headline is the first thing readers notice about your blog post or landing page content. Whether or not the headline captivates them likely determines if they continue reading the content or bounce from the page.

Although different variations of headlines work, there are some common elements in successful headlines.

Recently, Auriane Alix shared some of the commonalities she found when analyzing Medium headlines. They are similar to some of the findings by HubSpot and Outbrain, which studied 150,000 article headlines in 2013. Among the high-performance qualities:

● Headlines with seven words

● Numbers in the headline

● First word features what, why, how, or how (setting expectations) or

● First word features the or this (indicating specificity)

You can use these common characteristics of successful headlines as the foundation for writing killer headlines that convert. Clearly explain what the content is about in a few words, and if it needs a little bit more detail, include a short explainer after a colon or hyphen.

Your headline should attract readers. Your introshould intrigue them enough to make them stay. It should make them want to read more. In other words, your headline is the bait, and your intro is the hook. Wouldn’t it be great if your intro were a hook for search engines as well?

Adding visual elements to your text can make a huge difference in performance. It attracts and engages your readers while adding more substance. It also is an excellent way to break up longer pieces of text, making the content easier to scan and understand. What makes the best kinds of visuals largely depends on the type of content you’re creating. These five types can help you increase conversions:

Charts and graphs

Another factor that influences your content’s ability to convert is the format. Writing about useful tips and information in huge chunks of text doesn’t make it easy for people to read and process. That delivery method can hurt your conversion rate because people don’t want to have to work hard to glean the details.

To make your #content more reader friendly:

● Break up blocks of text into shorter paragraphs. Don’t create paragraphs of more than five or six lines.

● Use bullet points wherever applicable to highlight key points.

● Add other elements like visuals to illustrate your points and break up text blocks.

● Include subheads whenever appropriate to make your #content easier to read.

Your call to action should convince people to take a desired action. Maybe your CTA is at the end of a blog post, urging people to subscribe to your newsletter or download your latest e-book. Or maybe it’s a CTA on your landing page for a product or service. Even your video #content needs a CTA to drive conversions. Wherever it is used, make sure the CTA is compelling.