Understanding crowdfunding with “The Crowdsourceress”: this week Paul and Rich talk to Alex Daly, a Kickstarter expert whose company, Vann Alexandra, has managed 50 campaigns and raised more than $20 million dollars. They discuss her background and earliest introduction to crowdfunding, a number of memorable campaigns she’s run (for Neil Young, NASA, the MTA, and more), and tips and observations about building both an audience and a successful crowdfunding campaign.

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