Alex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.  

Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices.  

We talk about: 

What ties all of the marketing together 

Her "WHY" 

The Start of Online Marketing 

THE DATA 

What skills new folks should learn 

Where the Magic Happens 

The Future of DTC 

TikTok and the effect on eCom 

AND SO MUCH MORE!