Alex Hearn, founder of Slipcase, joins us with Dip Chowdhury to unpack how insurance professionals can cut through the noise with smarter content curation. We explore Slipcase’s journey, the future of thought leadership, and why distribution is just as crucial as content in today’s info-saturated insurance and reinsurance world.

EPISODE LINKS:

Alex's LinkedIn: https://www.linkedin.com/in/alex-hearn-30a23026/Dip's

LinkedIn: https://www.linkedin.com/in/diptarko-chowdhury/

Slipcase: https://www.slipcase.com/

CONNECT WITH US:

Join the Conversation: ⁠https://forms.gle/ZtofYjbgpLQVaXQ16⁠

Say Hello: ⁠[email protected]⁠

Website: ⁠https://www.supercede.com⁠ 

LinkedIn: https://www.linkedin.com/company/supercedehq 

Twitter: ⁠https://twitter.com/SupercedeHQ⁠ 

YouTube:⁠ ⁠⁠https://www.youtube.com/@SupercedeHQ⁠ 

RSS Feed: ⁠https://anchor.fm/s/7e741c8c/podcast/rss⁠ 

OUTLINE & TIMESTAMPS:

(00:00) Intro

(01:19) How Slipcase Began

(03:27) Content in the Age of AI

(05:20) Slipcase Vs LinkedIn

(07:08) Granularity & Engagement

(10:12) Adjustments Using Data

(13:16) The Reinsurance Landscape

(15:47) AI Technologies

(19:02) Evolution on Content Formats

(20:41) How to Frame Content

(23:24) Pioneering Content for Insurance

(27:40) Insurance News Is Unique

(31:27) Quick Curated News

(34:00) Corporate Vs Personal Personas

(36:02) Slipcase 3.0 & the Future