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In this episode of the SheClicks Women in Photography Podcast, Angela Nicholson chats with Alex Wilkinson, one of the directors of Wilkinson Cameras – a respected UK retailer with stores across the northwest of England and a thriving online presence.

Although she grew up surrounded by cameras and the photographic trade, Alex didn’t initially plan to join the family business. Her early career was in hospitality, but when her dad encouraged her to come on board, she discovered a real passion for photography, and a flair for marketing and e-commerce. More than a decade later, she plays a key role in shaping the direction of the company, while also appearing in Wilkinson Cameras’ YouTube reviews alongside her colleague Olivia.

Alex shares her unique perspective on the ever-changing world of camera retail, including how Wilkinson Cameras has adapted to shifts in technology, customer behaviour and content creation. She talks about the importance of honest, personalised advice, whether that’s in-store or via the website, and explains why high street camera shops are still a valuable part of the photography community.

Angela and Alex also chat about some of the most popular cameras right now (spoiler: it’s not what you might expect), how they handle rapid review turnarounds, and the growing demand for hybrid cameras and video features. Alex gives insight into what photographers should consider before making a big kit purchase and highlights the benefits of buying from a trusted UK retailer.

It’s an insightful, warm and informative conversation that will resonate with photographers, content creators and anyone interested in the gear side of the industry.  

Listen now and discover how Alex and the Wilkinson Cameras team are helping photographers make confident, informed choices.

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