The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time.

This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win.

In this episode I cover:

• What Gmail, Apple Mail, and Outlook are doing with AI filtering right now
• Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation
• Seven practical strategies to keep your emails visible and valued

The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts.

This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage

 

Next Steps:

• Hang out with me on Instagram @yaelkeon
• Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
• Get a free Email Engagement Checkup
• Join The Email Experience
• Work with Me

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