alicast by Alibaba Group

Shopping festivals are evolving from discounting drives into an opportunity for brands to connect with new consumers and build a loyal fan base.

The 11.11 Global Shopping Festival, also known as Single’s Day in China, is the biggest retail event of them all and brands prepare months in advance to perfect their campaigns.

Traditionally conservative luxury brands are embracing online shopping in droves as the user experience improves in strides and e-commerce takes an increasingly larger share of total retail sales. In China, digitally native consumers expect a seamless shopping experience whenever and wherever they want to shop.

Luxury brands, such as Italy’s Brunello Cucinelli and Hungary’s Nanushka, recently made e-commerce in China a core plank of their international expansion.

in this episode of Alicast, Kathy Jiang, Principal & Chief Researcher at global consultancy Roland Berger talks with Alizila's Managing Editor, Alison Tudor-Ackroyd, about how luxury brands can maximize their investment in 11.11 to attract Chinese consumers. 

You're listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group.

In this conversation, Alizila's Managing Editor Alison Tudor-Ackroyd talks with Michael Huang, General Manager for the Greater China region at Italian luxury brand, Brunello Cuccinelli. 

Michael has over two decades worth of experience working for high-end brands in mainland China and has served at Brunello Cucinelli for more than eight years based in Shanghai.  

They talk about luxury trends in China, the impact of the pandemic on brands and pointers for going digital. 

You’re listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group.

In this conversation, Alizila’s Managing Editor, Alison Tudor-Ackroyd talks to Eat Just’s Chief Executive Josh Tetrick, about the plant-based food provider’s expansion into China.

Josh has worked on sustainability initiatives throughout this career, be it at the United Nations or Citibank, as a government advisor and for the past 11 years as an entrepreneur.

You’re listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group.

In this conversation, Alison Tudor-Ackroyd talks with Guive Balooch, head of L'Oréal's technology incubator, about how the brand embraces augmented reality and blockchain to enhance consumer experience.

You will also hear topics including beauty trend, personalization as well as the brand’s sustainable moves to save the planet.

You are listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment brought to you by Alibaba Group. I'm Alizila's editor, Alison Tudor-Ackroyd, and today's guest is JuE Wong, CEO of Olaplex, a professional haircare line.

We'll be digging into the latest trends in China's fast-growing haircare market and how brands can take part in China's largest shopping festival, 11.11.

In this episode of Alicast,  Alizila's Jing Wang talks to Frank Lavin about how companies can succeed in China, informed by his 30 years of experience in the public and private sectors.

Before becoming an entrepreneur, Frank had a stellar career in Washington as the top trade negotiator for China and India in the Commerce Department and later served as US Ambassador to Singapore. As CEO and Founder of ExportNow, a China e-commerce solution firm, Frank has facilitated hundreds of market entries for international brands from Fender to the NFL.

Technology has completely disrupted the way we shop in the 21st century. So how can retail leaders navigate these massive changes – especially after the experiences of the Covid lockdowns? To answer these questions and more, Alizila's Liyan Chen talks to one of the most influential scholars and thought leaders in retail. Barbara Kahn is the Patty and Jay H. Baker Professor of Marketing at the Wharton School of the University of Pennsylvania.  To read the full transcript, visit here: https://www.alizila.com/podcast/author-and-scholar-barbara-kahn-on-retail-innovation-in-china

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.

Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.

Find more stories from Alibaba and around its ecosystem here: www.alizila.com

Reis launched SuperOrdinary in 2017 has since helped innovative young beauty brands like Supergoop!, Biossance, and Drunk Elephant build their presence in China. Recently, SuperOrdinary expanded their business in the U.S. to help brands build their portfolio and presence in the crowded Amazon marketplace. The founder shares his learnings from China's e-commerce operations to the businesses they will help on Amazon. 

Alibaba Group's online marketplace AliExpress is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America's largest e-commerce market during the coronavirus pandemic.