August 19, 2024

Alien: Romulus and the accuracy of box office forecasting

14 minutes

Alien: Romulus took the top spot this weekend at the domestic box office, and we’re dissecting who turned up for the sci-fi horror. Following the year’s re-release of the original Alien, we talk through how its hitting the nostalgia angle, what genre cross-promotion opportunities there are, and more on how to market the xenomorphs further. Plus we take a look at the performance of box office forecasts in the industry of late to see how they measure up to reality.

Topics and times:

Streaming ’mockbusters’ - 0:18

Alien: Romulus audience reception - 1:31

Alien: Romulus box office overview - 2:30

The misses of box office predictions - 2:59

Alien: Romulus audience analysis - 4:11

Alien’s genre mix: horror and sci-fi tie-ins - 7:31

How streaming loses out - 10:28

Box office holdovers - 11:08

Next week - 12:44

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Box Office Overview:

Alien: Romulus debuted with the top slot domestically, taking $41.5M in the domestic market and $66.7M internationally for a worldwide debut of $108.2M.

Deadpool & Wolverine continues surging ahead as it reaches $1.14B globally.

It Ends With Us nears $100M domestically, and with very strong holds in many territories, has a current global total of $180M.

Coraline’s 15th anniversary re-release grossed $8.9M domestically and $9.9M internationally for a global total of $18.8M.

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By Vista Group