Behind the Screens

Alien: Romulus and the accuracy of box office forecasting

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Alien: Romulus took the top spot this weekend at the domestic box office, and we’re dissecting who turned up for the sci-fi horror. Following the year’s re-release of the original Alien, we talk through how its hitting the nostalgia angle, what genre cross-promotion opportunities there are, and more on how to market the xenomorphs further. Plus we take a look at the performance of box office forecasts in the industry of late to see how they measure up to reality.


Topics and times:

  • Streaming ’mockbusters’ - 0:18
  • Alien: Romulus audience reception - 1:31
  • Alien: Romulus box office overview - 2:30
  • The misses of box office predictions - 2:59
  • Alien: Romulus audience analysis - 4:11
  • Alien’s genre mix: horror and sci-fi tie-ins - 7:31
  • How streaming loses out - 10:28
  • Box office holdovers - 11:08
  • Next week - 12:44


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram


    Box Office Overview:

    • Alien: Romulus debuted with the top slot domestically, taking $41.5M in the domestic market and $66.7M internationally for a worldwide debut of $108.2M.
    • Deadpool & Wolverine continues surging ahead as it reaches $1.14B globally.
    • It Ends With Us nears $100M domestically, and with very strong holds in many territories, has a current global total of $180M.
    • Coraline’s 15th anniversary re-release grossed $8.9M domestically and $9.9M internationally for a global total of $18.8M.
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