Alien: Romulus, the latest installment in the Alien franchise, has become the highest-grossing horror film in IMAX history. This success, combined with the strong performance of Deadpool & Wolverine, showcases the increasing popularity of horror and superhero films in IMAX theaters. Both films capitalize on the immersive experience IMAX offers, providing a larger-than-life viewing experience that cannot be replicated at home. The success of these films suggests that IMAX is expanding its reach beyond traditional blockbuster genres and embracing a wider variety of films, particularly those that benefit from a premium, immersive presentation.